Ona Girčienė, Smp Email & Phone Number

International

Leading a dynamic pan-Baltic marketing team across Lithuania, Latvia, and Estonia. In my role, I am responsible for the development and implementation of comprehensive marketing strategies that drive growth and brand recognition in a each of the markets. • Strategic Vision: Creating marketing strategy aligned with business objectives, tapping into local insights to drive growth and brand recognition in the region.• Team Leadership: Guiding a collaborative team towards success, leveraging individual strengths and fostering an environment that encourages innovation and excellence.• Data-driven Insights: Utilizing analytics and performance metrics to assess campaign effectiveness, optimize returns, and make informed decisions for sustainable growth.ADC*LT Creativity awards 2024, Silver award in TV advertising category.

Vilniaus, Lithuania

• Strategic marketing planning: Developed and led the execution of the organization's comprehensive marketing strategy. Gained 17% of market share in two years by identifying market trends, customer behavior, and leveraging this knowledge to enhance brand awareness, generate leads, and drive growth.• Brand management and positioning: Developed brand positioning and brand identity. Established strategies to increase brand awareness, differentiating the company from competitors. Increased top of mind brand awareness from 2.5% to 15% and general brand awareness from 11% to 48%.• Digital marketing and online presence: Drove the digital strategy for website optimization, SEO/SEM, content marketing, social media, email campaigns, and online advertising. Successfully integrated e-commerce into the business model, resulting in a remarkable online revenue share of 40%.• Market research and competitor analysis: Identified customer needs, market trends, and competition. Leveraged market research and competitor analysis to drive business-aligned marketing strategies and ensure effective differentiation in the market landscape.

Vilnius

• Strategic Planning: Developed and executed marketing and sales strategies to grow B2C revenue and to attract museum visitors. Instrumental in MO Museum becoming Lithuania's most visited modern art museum by aligning marketing activities with strategic objectives of the organisation.• Brand Management and Partnerships: Oversaw the development of marketing campaigns and cultivated partnerships with other organizations to expand the museum's audiences.• Successfully positioned MO Museum as a leading institution, resulting in being recognized as one of the top 10 CMOs in Lithuania by the Lithuanian Marketing Association (LiMA) in 2020.• Winner of the Best Small Budget Sales Promotion Marketing Campaign category in the PASSWORD marketing campaign competition in 2020.• Achieved recognition at the PR Impact Awards 2020 for Best NGO communications campaign and winner in the special COVID-19 challenge category.

International

• Led an international team responsible for direct marketing and direct sales from catalogues and other print materials in four countries: Lithuania, Latvia, Estonia, and Poland• Developed and implemented strategic and financial plans for the sales channel across the four-country region• Executed multi-channel direct to consumer (DTC) marketing campaigns to maximize reach and sales across Lithuania, Latvia, Estonia, and Poland• Successfully stabilized sales channel revenue and EBITDA across the four-country region• Conducted performance analytics to evaluate the effectiveness of the sales channel in each country• The team received multiple awards for outstanding performance among 20 company markets

Vilnius, Lithuania

• Planned and executed sales channel activities for profitable performance of the sales channel• Managed product selection, demand planning, promotional offer calculation, database segmentation, media planning and buying, negotiation with external partners, and result analysis.• Achieved second place in a KPI benchmarking among 20 Studio Moderna markets, leading to recognition with an excellence award.• Promoted to Regional Lead due to outstanding performance and results achieved.

Mini Mba, Brand Management, A

Master, International Marketing Management

Bachelor, Management And Business Administration

Activities and Societies: Member of ISM Student Association (ISM SA); Coordinator of ISM SA Academic affairs committee; Member of ISM SA.

Exchange Programme, Business Management

6 months

Exchange Programme, International Marketing Management

6 months