Responsible for the strategic direction of the company which includes the development of all technology assets, business planning and development initiatives, supplier management, and developing a customer service approach that yields high conversions on real estate and lending leads. Leading this company through the 2008 economic downturn/recession and the 2020 COVID pandemic required the ability to be agile and change directions quickly. In the 20 years spent developing products and… Show more Responsible for the strategic direction of the company which includes the development of all technology assets, business planning and development initiatives, supplier management, and developing a customer service approach that yields high conversions on real estate and lending leads. Leading this company through the 2008 economic downturn/recession and the 2020 COVID pandemic required the ability to be agile and change directions quickly. In the 20 years spent developing products and services for the real estate affinity market sector, I’ve become a subject matter expert on how to successfully deploy an affinity marketing and lump sum relocation program. Show less

Responsible for developing new business strategies through the Internet and affinity marketing programs. This involves creating new lines of revenue, identifying new target markets to pursue, creating, developing and implementing new products and services, creating new web sites, marketing strategies and selling real estate services to the corporate sector to assist them relocate their employees anywhere in the US.

Director of Corporate Services – Responsible for building new business opportunities and programs that create additional lines of revenue and value-added services to assist the agents. Developed the concept, infrastructure and marketing strategy for an Affinity Marketing and Internet Leads Program. Recruited, trained and motivated a special team of agents that specifically handles the business generated from the Corporate Services Division. I also oversee our “Concierge” program and vendor… Show more Director of Corporate Services – Responsible for building new business opportunities and programs that create additional lines of revenue and value-added services to assist the agents. Developed the concept, infrastructure and marketing strategy for an Affinity Marketing and Internet Leads Program. Recruited, trained and motivated a special team of agents that specifically handles the business generated from the Corporate Services Division. I also oversee our “Concierge” program and vendor relationships. Show less

Founder & President of a web site that sells discounted moving boxes and supplies and ships them anywhere in the US. The business model is built to require few employees, carry no receivables, no inventory, and require no real estate or warehousing. Previously, I was responsible for web site development, business development, sales, marketing, order fulfillment, customer service & administrative. Packingkits.com was recognized as one of the Best New Tools of the NAR Conference… Show more Founder & President of a web site that sells discounted moving boxes and supplies and ships them anywhere in the US. The business model is built to require few employees, carry no receivables, no inventory, and require no real estate or warehousing. Previously, I was responsible for web site development, business development, sales, marketing, order fulfillment, customer service & administrative. Packingkits.com was recognized as one of the Best New Tools of the NAR Conference 2000 and has been written up by Realty Times, Relocation Compass and National Relocation and Real Estate. Show less

Originally hired by Virtual Relocation which was immediately acquired by Monstermoving.com. Primary role was to sell co-brands to a variety of market segments. After VR merged with MonsterMoving.com I was offered a position as Director of Interactive Solutions. That entailed selling large advertising packages.

Toll Brothers is a national homebuilder. I started in sales and was quickly recruited by the Marketing Department for the position of Manager of Relocation Services to: • Develop a new marketing and sales program that could tap into the relocation market and drive relocation traffic to our communities. • Develop products, services and educational programs to address the relocation market’s negative perception of new construction.• Train the onsite sales staff on how to use this… Show more Toll Brothers is a national homebuilder. I started in sales and was quickly recruited by the Marketing Department for the position of Manager of Relocation Services to: • Develop a new marketing and sales program that could tap into the relocation market and drive relocation traffic to our communities. • Develop products, services and educational programs to address the relocation market’s negative perception of new construction.• Train the onsite sales staff on how to use this new program to cater to their relocation clients.Gained relocation industry recognition and participated in many national and regional relocation conferences as a speaker, on planning committees and task forces. Was recognized by National Relocation and Real Estate Magazine in 1999 as one of the 500 Most Powerful Women in Relocation and Real Estate. Show less