Onur Polat Email & Phone Number

Amsterdam, Nh, Nl

Netherlands

Leading the 3 exceptional teams at adidas digital products:• Organic Traffic team: Safeguarding and expanding organic traffic through Search Engine Optimization.• Paid Traffic team: Driving profitable paid traffic and addressing challenges posed by cookie deprecation.• CDP - Consumer Data Platform team: Expanding the CDP into new markets and implementing it in key areas, in addition to the immediate paid traffic use cases.

Netherlands

Leading the global Adtech / Paid Traffic product efforts at adidas - taking the global performance marketing activities to the next level, capability by capability. Key highlights include:● Providing all adidas markets with high-performing product feeds used in performance marketing activities like Google Shopping, Facebook ads, affiliate marketing with unprecented reliability and accuracy.● Designing the architecture of key cookieless future initiatives and orchestrating the implementations like Facebook CAPI (Conversions API) in the adtech space.● Through advanced automation & optimization initiatives, providing market teams and advertising platforms with additional data and signals (e.g. via offline conversions data) for better ROAS in performance marketing activities.