Onur Ozcan Email & Phone Number

İstanbul, Türkiye

Netherlands

- Worked with Dentsu Global team to manage Heineken's online media buying operations across Germany, Austria, Greece, Slovenia, and Slovakia.- Leveraged DV360 and Google Ads to plan, execute, and optimize campaigns, while coordinating seamlessly between local and global teams to align with client goals and deliver results.

Founded my consultancy after extensive experience in media buying, helping local agencies and global brands optimize their use of media buying and measurement platforms, with a strong focus on Google Marketing Tools.Clients: Durex, Veet, Havas, Seenthis, Nutella, LenovoAdditionally collaborated with local and global publishers and B2B SaaS companies, supporting their growth marketing teams to achieve scalable results.Clients: Onedio, MobileAction, V-Count

- Managed a team of two programmatic media buyers, overseeing campaign execution and performance optimization.- Established partnerships with third-party ad-tech solution providers to enhance campaign capabilities and results.- Delivered internal training sessions to improve team expertise in programmatic tools and technologies.- Activated third-party programmatic technologies, audience segments, and innovative media formats in collaboration with publishers for client campaigns.- Implemented brand safety and suitability tools to ensure ad placements aligned with client standards.- Managed automation workflows and reporting tools, including Datorama and Google Data Studio, to streamline campaign analysis and reporting processes.Technologies Worked With: Factual, Seenthis, SciBids, TVTY, IAS.Key Clients: Mattel, Estée Lauder, H&M, Calvin Klein.

- Utilized GMP platforms, including Display & Video 360, Campaign Manager 360, and Google Analytics 360.- Managed 1st-party data ingestion and segmentation through data management platforms.- Oversaw 2nd-party data collection and management.- Conducted discovery and testing of targeting and marketing technologies.- Negotiated deals and established data partnerships with publishers.- Led internal training sessions to enhance team capabilities.Key Clients: Burberry, Opel, Lenovo, adidas, Coca-Cola

- Managed and trained SEO team members, ensuring effective execution of strategies.- Developed and implemented comprehensive SEO strategies, including on-page, off-page, technical, and content-focused optimizations.- Managed and optimized Google Ads campaigns across Search, Display, Shopping, and Remarketing networks to drive qualified traffic, improve conversions, and maximize ROI.- Conducted in-depth keyword research, bid management, and ad copy testing to improve Quality Score, lower CPC, and increase overall campaign performance.- Developed audience targeting strategies, utilizing demographic, interest-based, and retargeting segments to reach the right users at the right time.- Implemented tracking solutions such as conversion tracking and UTM parameters to measure and attribute campaign success accurately.- Created automated rules and scripts to streamline campaign management and ensure budget optimization.- Analyzed campaign performance using Google Analytics and Google Ads reports, providing actionable insights to align strategies with business goals.- Collaborated with creative teams to design compelling ad visuals and messaging to improve CTR and engagement rates.- Analyzed ranking reports, keywords, and analytics data using Google Analytics and Google Search Console to identify content opportunities.- Evaluated web page elements and conducted A/B tests to enhance user engagement metrics.- Designed and executed international SEO strategies for global clients.- Provided mobile SEO benchmarks and integration recommendations while analyzing competitor techniques.- Optimized conversion-focused keywords and landing pages for e-commerce clients.- Developed and executed content strategies to drive relevant referral traffic and acquire quality backlinks.

-Developed and implemented comprehensive SEO strategies, including on-page, off-page, technical, and content-focused optimizations.-Analyzed ranking reports, keyword performance, and analytics data using Google Analytics and Google Search Console to generate content ideas and improve visibility.

Inspired by global coupon websites, I founded Turkey's first coupon code platform as a solo entrepreneur. I successfully managed:- Traffic Acquisition: Implemented strategies for both paid and organic digital channels to drive user growth.- Software and Design: Oversaw the development, design, and technical needs of the platform.- Monetization: Generated revenue through affiliate marketing and display advertising channels.-Strategic Partnerships: Collaborated with leading local e-commerce companies, including ciceksepeti.com, markafoni.com, and others.This hands-on experience enabled me to build, scale, and monetize the platform effectively while navigating all aspects of the business independently.