Olivia Pratile Email & Phone Number

Toronto, Canada Area

Lead the strategy, development and execution of all digital acquisition campaigns, from channel selection and briefing to coordinating media partners and creative teams, while maintaining a low cost of acquisition. Lead and manage all owned media channels, including the templating, content creation and performance tracking of our digital sites, often adjusting templates and designs myself using HTML/CSS. Develop all content for Paymi, from promotional material featured in national magazines, to email marketing and digital ads. Monitor all paid and owned channel efforts through various tracking platforms, like Google Analytics, to optimize our click-through and conversion rates. I am the day-to-day client service lead for some of our largest clients, from FIs to general retail brands. Through trusted campaign recommendations and optimizations, I have increased Paymi’s revenue with these businesses by 45%.

Planned and executed all digital campaigns designed to drive new member registration, while also managing all content on our owned channels to help increase conversions and reduce bounce rate. Prepared and presented monthly, quarterly and annual budgets along with member acquisition and engagement forecasts for senior staff and key stakeholders. Monitored competitors and market activity to help inform brand positioning and acquisition efforts to ensure Paymi is staying competitive.

Managed multimillion-dollar media budgets and led the development of annual, quarterly and monthly brand and retail campaigns across various media channels, with specific focus on digital strategies to increase leads. Oversaw multiple planners, helping them think strategically about building campaigns, setting objectives and reading results. Conducted mid and post-campaign analyses to determine areas for optimization and apply learnings accordingly. Managed budget control reports to monitor spend, address variances and make strategic recommendations for any underspends

Assisted General Motors in launching some of their most successful retail campaigns by applying new thought leadership to traditional retail campaigns and challenging the status quo. Developed and executed media plans that align with business objectives, campaign KPIs and budgets. Responsible for the training and development of junior planners as they learned to build plans and play a crucial role in the executional process. Reviewed extensive dashboards to understand key insights and apply strategic thinking to recognize savings and revenue opportunities for our client. Kept continuous communication with reps to negotiate the best prices and opportunities for our client and formulated clear purchase orders to ensure accurate execution.

Primary contact on the Volkswagen retail, Pokemon and Tempur-Pedic accounts. In this role, I was responsible for managing the strategic development of media plans from the research and briefing stage through to plan development and approvals and later to analytics and sharing results. I managed and trained junior staff, while being their key resource for information on the brand and jobs at hand. I would develop media plans off proven results and add new variables that could be tested so we could apply new learnings for optimal growth.

As a member of the client service team for Volkswagen, I would assist in the development of the go-to-market media strategy and plans for both the brand and retail teams. This required me to work closely with clients, creative and production teams, vendors, internal digital and broadcast buyers as well as other members of the Volkswagen account team. In this role, I would review data and optimize campaigns accordingly, complete competitive reviews, and analyze market research to determine the best approach for our brand communication. Other roles included fee reconciliations, creating and managing timelines, creating media briefs for buyers and creative teams, and assisting in presentations.

Toronto, Canada Area

A primary/lead recruiter for Quality Response, I would manage multiple tasks at once; while maintaining a strong, positive relationship with various partners and participants. I would understand client needs and maintain the confidentiality of all of those involved in the recruitment process. Experience recruiting business leaders, CFO’s, doctors, nurses, pharmacists, and patients across North America. Developed strong expertise and relationships within both the business and medical communities. Took on important administrative duties including project tracking duties and oversight of focus group budgets. Acted as a liaison between the recruits, clients, and marketing company.

Toronto, Canada Area

In this role I was responsible for identifying and solving client problems and needs as they called. I underwent extensive training and testing in order to obtain the highest degree of knowledge about the company and to enhance my problem solving and analytical skills. Experience resolving difficult client interactions, through calm, effective communication. Received monthly performance reviews from management regarding issue resolution and customer satisfaction. Attended monthly meetings to receive the most up-to-date information about the company and utilized several resources at a time to answer client inquiries.

Toronto, Canada Area

Maintained and updated various internal databases. Balanced multiple tasks while meeting efficient and appropriate deadlines with high quality results. Enhanced my level of proficiency in Microsoft Office: Word, Powerpoint, Excel, Outlook. Adapted to new environments when assigned to help the Treasury and Legal Branches; logged, organized and managed various legal documents and financial accounts.

Graduate Certificate With Honours, Marketing Management

Selected courses include: corporate finance, marketing research, fundamentals of marketing, computer analytical skills, professional.

Bachelor Of Arts (Ba) And Bachelor Of Arts Honours (Bah), Political Studies And History

Critical thinking, extensive knowledge in current events, innovative/high quality and wide ranging research, engaging tutorials, small.