During Covid19 what actions can capture demand....*contracted price repositioning*re-alignment of your segmentation *more and more competitor analysis*honed driven sales skills and activity plans*package construction*commercial audit*content marketing and OTA relationship opportunities*Account Development plans*targeting small meetings and social events*mystery guest feedback*Inventory Management increased overbooking levels*Social Media Management*Budgeting, forecasting*Analysis, Recommendations and Reporting*Systems; PMS, S&C, Opera, Smartspace, Ideas*Need to kick start Opening new hotels, pre and post activities*Commercial strategy...... to name just a sample of the opportunities I can help you with to drive revenue growth at an affordable cost.Contact to discuss your needs in more detail now and start OPTIMISING your revenue!

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Objective: Driving commercial performance, improved loyalty and guest experience• A senior management position overseeing Sales, Revenue Management, Channel Performance and Quality Assurance. Exhibiting an entrepreneurial approach and high level of drive to achieve:• Achieved the highest number of hotel activations and future pipeline for 10 years in 2017 throughthe implementation of a commercial strategy, business plan and budget.• Achieved a min 8% "Ramp up" revenue post activation• Revenue Management Revpar growth of 7.3% for joining hotels in 2017.• Highest number of hotels joining the Revenue Management Service since the service launch in2012.• Maintenance of the NPS UK result despite the introduction of Aesthetics Program.• All Quality KPIs achieve the highest results for GRPA, and Brand Standards through the chal-lenging of the team and understanding the hotel owners• Restructure of resources to support KPI results• Challenging key stakeholders to exceed expectations• Developed a culture of continuous improvement and drive• Managed a small portfolio of hotel owners and bankers• Strong Leadership skills across enabled me to work across multi functional teams and producedriven and developed people.

Leading all aspects of hotels services; including quality and guest experience, new hotel recruitment into the brand, hotel retention, and Rent a Revenue Manager Services.*Growing the number of hotels in the portfolio (2017 achieved 19 activations and a 2018 pipeline 18 hotels)*Implementing a sales framework and sales cycle practices (lead generating, qualification, negotiation, conversion, proposal, lead times and closing)*Working with hotels, Investors, banks and hotel management companies through a calendar of activities.*Implementing and delivering the activation process for new hotels entering the hotel portfolio across the business with key stakeholders.*Growing the Rent a Revenue program within the Hotel Portfolio (100% growth over 18 months with more than 80 hotels on the program)*Revpar and RGI growth for participating Rent a Revenue Hotels. (6% growth)*effective action plans set for hotels and team members*Implementing Design Excellence programme*achieve quality and design targets, improving under performing hotels; GRPA , Brand Standards and Brand Identity*Hotel retention

Objective: Develop a strategic approach to optimise Meeting and Events Department revenue. Setting out best practices and defining standards within the M&E departments particularly to coach and train team members resulted in an 11 % M&E growth 2014.Increasing Total Revenue through a consultative approachA segmented approach to the Meeting and Events business mix including Weddings, training, meetings, conventions, seminars, and exhibitions.Initiated new processes, systems and procedures for Meeting and Events across more than 360 meeting rooms UK wide.Rolled out the use of SmartSpace M&E Strategy tool and associated, standards and measurements.Formulation of training and min standards to process Group bookingsDesign and production of UK based Opera PMS and S&C training course and trainingCross training schedule between front office and back office to increase the M&E skill pool Re-modelled the M&E enquiry handling process, criteria and benchmarkingS&C word merge templates for M&E sales proposalsCommenced work on locking down the Opera shell to achieve standardised S&C configuration2004 to 2013Objective: Increasing Total Revenue Responsible for commercial aspects of the business in UK and Ireland (£175m) ROI expectations met for owners and central office through a rate strategy for Radisson Blu hotels. RGI result 107 driven through ARI (L4L).Aligned the Sales, Revenue strategies, Business Plans and Budgets of the hotels with the Region Cost of Sale analysis to positively impact yield strategies and profitabilityMaintained accommodation and RGI figures during recessionIntroduction of Park Inn and Missoni brands with aligned pricing and strategy to differentiate. Recommendations and action plans were reviewed systematically in order to drive the results Hotel Support with recruitment, development and succession planning, structure and Revenue Objective setting.A key influencer at hotel owner meetings representing the commercial functions

Reporting into the Southern Regional Director of Sales, Jackie Henry. Responsible for the growth in revenue of corporate accommodation and M&E accounts both direct and via an Agent. 7 key hotels all with more than 250 bedrooms and a sales team of 9.Objective: Increase area revenue of corporate accommodation and M&E accounts with direct and via an Agent.Targets set at a 5% uplift Year on Year on Total Revenue were over achieved.Increased market share in existing account eg. Key account growth 14% in 2003 through the implementation and review of Account Development plans.A total of 60 new active accounts in 2003 and 2004Implemented area wide sales and marketing initiatives to generate new inquiries to qualify is new accounts. Growth of KPIs M&E conversion statistics growth and implemented conversion day, corporate room night growth and revenue.Coaching and training of the Sales CycleSupplying the central office with negotiated rates for the RFP processOverseeing of Local contracting of negotiated rates to ensure a consolidated area AHR growth of year on year 5% dovetailing area budgets.Instrumental in the Marketing, PR, and Sales Team management for properties in M25.Generating sales and marketing activities:Implementation and review of Account Development PlansIncreased account market share and positive contribution to RGIM&E conversion statistics growthSupporting hotels and team with Marketing initiativesTelesales blitz eventsAttendance at trade, client , agency events, shows and exhibitionsCoaching and training of the Sales CycleSupplying the central office with negotiated rates for the RFP processLocal contracting of negotiated ratesManagement

Representing over 30 hotels UK wide in both primary and secondary locations working with corporate, agency, meetings and leisure accounts. Results drive, proactive and strategic approach.excellence in negotiation and objection handling skillsAccount Development planning and implementationEnquiry generation and Qualification techniquesA wide network of key contactsExceeding revenue targetsGeneration of proposal documents and the upkeep of sales administration processesPromotion and distribution of negotiated ratesManaging the RFP process and negotiated rate loadinginitiating and executing successful sales activitiesGenerating Sales plans and budgets in line with the hotel Business Planning process

Reporting into the Director of Sales. Generation of new business and growth of existing corporate business. Instrumental in the local contracting of corporate accounts.Marketing of promotions and eventsEvent Management and PlanningProficient in Microsoft Office

Reporting into the General Manager of this upper scale independently owned hotels in Surrey. Responsible for the Special occasion events at the hotel including Weddings, out door concerts, Dinner Dances and Christmas functions.Generating leads, chasing, deposit handling, ticket generation, follow up, marketing and revenue generation.