Oran Dixson Email & Phone Number

Atlanta, Ga, Us

- Leverage a team to implement a funnel methodology demand generation strategy for the B2B buyer journey encompassing quarterly email nurtures, paid media, account-based marketing, lead scoring, and marketing technology components to deliver qualified leads to Sales. - Facilitate the sourcing Marketing Technology vendors to improve day-to-day operations of Marketing and Sales teams while expanding tactics for the demand generation strategy. - Oversee IT and Business Intelligence B2B marketing projects related to optimized reporting, integrations, and automation in Marketing automation platforms and CRM databases. - Analyze end-to-end reporting throughout multiple systems to make data-driven decisions while capturing prospect audience health, MQLs and SQLs generated, and opportunity ROI identified from demand gen efforts.

Atlanta, Georgia, United States

- Create and manage the full funnel B2B demand generation strategy for SHRM using an omni-channel marketing approach.- Manage lead handoff process in collaboration with B2B sales teams and assisting with establishing SLAs. - Launched and managed the first Enterprise Solutions lead scoring model for B2B operations.- Strategize and implement Enterprise Solutions full funnel email nurtures and omnidirectional pathways to create warmer leads.- Manage form creation and field mappings for CRM and MAP integrations, ensuring data standardization across all efforts. - Create and adapt custom reports and dashboards for campaign metrics, lead handoff, and marketing attributed opportunities resulting in over $1M uncovered in attributed values. - Create and distribute deep-dive lead analysis reporting for additional prospecting opportunities across multiple events and sales initiatives.

Atlanta, Georgia, United States

Greater Atlanta Area

• Research, review and arrange meetings with new prospect companies and maintain a detailed daily log for all customer communications in CRM (Salesforce.com)• Responsible for developing lead lists, prospecting to C-Level executives through cold calls and emails, setting appointments, and developing opportunities that produce new business in over 35 different segments.• Create marketing intelligence for prospect companies in support of the sales team including company dossiers, profiles, industry trends, and current news.• Implemented, trained, and launched over 5 new platforms within the first year. (ZoomInfo, Xant, Sales Navigator, Inside Sales, PipeCandy)

Knoxville, Tennessee Area

I utilized my written, oral, and organizational skills to secure sponsorships, in-kind donations, as well as event spaces/details for upcoming events, such as Bowl For Kids' Sake, Cash For Kids' Sake, and Big Heights. I created promotion materials, excel spreadsheets, and press documents for the organization, on top of scheduling social media posts with unique hashtags. I also completed any administrative tasks assigned.

Knoxville, Tennessee Area

I established consumer loans upward of $4000 through completing data forms and communicating with corporate agents. I also provided check cashing, bill pay, Western Union, and Netspend services. I was able to become comfortable with large cash transactions, as well as gain skills through face-to-face interactions with our customers.