Chris Lee Email & Phone Number

London, England, Gb

London, England, Gb

Clients include (past/present): YouTube, Back Market, Mercari, Klarna, Riot Games, eBay, Ferrari (Production), Truth Initiative, Instagram, Uber (Rides/Eats), buybuy BABY (Social Strategy, CM, Creative) , LEGO (Creative), Under Armour, Schumacher Homes (Social Strategy, Creative), Paramount Networks/Viacom CBS, Wondershare (PDFelement), PUMA Global and North America business (influencer marketing/strategy, R&I, content creation, strategic partners/consultants) via Indigo Social, Joby (Experiential, Paid), Dolby Laboratories (Creative, Influencer Marketing), MCM (Creative, Influencer Marketing), Blue Apron (Paid Strategy), & New business pitching...lots of it.

London, England, Gb

The Rocks, New South Wales, Au

One Green Bean is Australia’s most awarded PR and communications agency renowned for its ground-breaking campaigns.Clients: Toyota Motor Company of Australia, Audible• Led the OGB/Toyota team and client relationship from a digital leadership position• Developed strategies across all platforms which included: A3 business plans, content planning, paid media approach and process, community management, internal approvals, product team integration• Collaborated with internal key stakeholders at Toyota to push social initiatives and innovation• Presented at Toyota regional fly-around on Local Area Marketing (LAM) social media opportunities• Managed and oversaw the career growth over One Green Bean Toyota digital team members• Led client specific finances (i.e Toyota's Delphi process) • Spearheaded internal client training and up-skilling through a series of presentations • Account management with multiple stakeholders: Internal (Toyota staff) and External (Agencies: creative, advertising, media, content) • Involved in C-suite level presentations regarding product launches and sponsorship initiatives• Paid social media planning and implementation across all campaigns

The Rocks, New South Wales, Au

Clients: Toyota Motor Company of Australia, Virgin Mobile, Pure Blonde (CUB)Day to Day Responsibilities:• Social Strategy A3 Development and Implementation• Channel Strategy A3 Development and Implementation (Facebook, Twitter, Instagram, YouTube)• Social Paid Media Management and Planning strategy• Content Planning• App Development, Project Management - Project: Pure Blonde Beer Run• Account Management (Interactive, Brand, Insights and CRM teams)• Reporting / Analytics Project Focus Areas:• Sponsorships (Australian Football League, Cricket Australia, 86, Thredbo, Tamworth Country Music Festival, Surfing Australia, National Tree Day)• Social Content Development• Interactive Digital App Development (Pure Blonde Beer Run) • Commercial Vehicles (HiLux, RAV4, Kluger, Fortuner)• Strategy / Insights (Project roadmaps, change management framework, Strategic Framework)

The Rocks, New South Wales, Au

Client: Toyota Motor Company of Australia• Social Strategy A3 Development• Social Ad management and planning strategy• Content Strategy• Account Management• Reporting / Analytics

New York, Ny, Us

Clients: Bose, eBay Fashion, Fuse TV, Schick Hydro, Schick Xtreme3, Edge Shave GelGlobal Pressroom, Web Development Project – • Facilitated the development of a pressroom serving over 30 markets globally in a seven month, three-phase timeline• Facilitated multiple rounds of wireframes, UX and creative reviews • Managed the day-to-day relationship with the client• Worked with a translation agency for site navigation translations for 19 languages• Collaborated on a fully developed training document for the custom CMS• Managed the process of uploading over 10,000 assets in 19 different languages into the CMS• Coordinated with client's tech team to access assets on their native server• Analyzed Google analytics visits, traffic and site downloads• Managed the QA process and coordinated with the local markets globally for feedbackTumblr Blog Development / Community Management / Curation Project - • Concepted launched and managed client's first presence on the Tumblr platform with a fashion / lifestyle blog• Created the 360 strategy for the blog and worked with team to hire our influencer / curator• Managed editorial and digital team and led weekly editorial meetings internally and with the client• Developed editorial guidelines and posting frequency• Managed the posting and engagement within the community daily• Held Bi-weekly meetings with Tumblr• Assisted in organizing events directly with Tumblr and fostered relationships with the brand and brand evangelists at Tumblr• In one year, grew the Tumblr blog to over 75,000 followers

New York, Ny, Us

Clients: AXE / Unilever, American Heart Association (Go Red for Women, Start!, My Life Check), Halston, Energizer Personal Care (Schick Hydro razors)Social Strategy / Community Management - CPG, Men's Personal Care Brand• Manage the team and oversee the community management and reporting for the client• Developed, created and collaborated with the team on both the FY12, FY13 and FY14 social strategy• Managed the development of an interactive Facebook product tab and coordinated with creative, UX, technical and analytics teams • Oversaw the live social coverage during activation and partnership with Ubisoft at Comic Con 2013 (Twitter, Vine). An activation that exceeded our benchmarks by over 700%• Created year in review presentations for FY11, FY12 and FY13• Revamped our editorial pillars document based on research from our digital planning team and a Facebook CAT analysis• Oversaw Facebook and Twitter engagement and acquisition buySocial Strategy / Consulting - TV Station, Music• Lead and mentored a team of five to consult brand on social strategy to support their television programming• Created an influencer outreach program to connect with relevant social influencers to scale reach and awareness• Produced and presented a 360 digital / social strategy to promote their live concert in Madison Square Garden • Managed a program with GetGlue, a social platform and mobile app for TV show fansCommunity Management - CPG, Men's Personal Care Brand• Community management for Facebook and Twitter social channels• Managed a small team to create weekly client metrics reports and content calendars• Established the first voice for this brand and setup guidelines and content pillars• Managed a Twitter contest (Management, monitoring, reporting) • Concepted and assisted with the partnership with Buzzfeed on the “Razorbombing” campaign• Developed content for the “Razorbombing” campaign• Managed the media spend with Buzzfeed

New York, Ny, Us

Clients: American Heart Association (Go Red for Women, Start!, My Life Check)Website Maintenance / Digital Strategy - Women's Prominent Non-Profit Brand• Managed the strategy and day-to-day maintenance of a non-profit's digital presence for three consecutive years (website, social, online health tools, media assets)• Created a full site map of the over 300 page site• Developed a full site 80 page functional brief of the entire site• Oversaw a full user database and backend for Newsletter site sign ups• Managed and developed the build of a 12 Week online women’s health program, an extensive interactive program with backing medical research• Lead focus groups for consumer’s behavior and experience on the first build of the 12 Week online tool• Launched the brand's first ever Facebook presence• Managed the process with a 3rd party focus group agency to conduct consumer research to provide insight for a site rebuild• Provided quarterly activity reports regarding the website to the client• Developed the concept and launched a new section of the website• Supported the annual National Wear Red Day for three years and led site updates to feature the new spokespeople and updated site features• Analyzed the site traffic and specific tracked events on Google analytics• Worked with Rackspace and our tech team for server maintenance

New York, Ny, Us

Clients: American Heart Association, eBaySite Maintenance - Non-Profit Walking/Exercise Initiative• Managed and maintained site and tool for two years• Managed a backend database of user generated walking paths• Provided Weekly Analytics reportsSite Build / Maintenance / Mobile - Non-Profit Health Check Initiative• Managed the site build of a heart health online tool• Led the process of developing the UX, Wireframes, creative and modifications of a 3rd party vendor’s platform to create a mobile experience that mirrors the main site

New York, Ny, Us

Started my career at Edelman as an intern. I initially assisted the team on a variety of new business presentations, analytics reports, account management activities and any other support I could provide the team.

Albany, New York, Us

Latham, Ny, Us

During the summer of 2007 I assisted this Non-profit organization with managing, designing and organizing their quarterly newsletter. I worked directly with their marketing manager and led the whole process. My tasks over the 3 months included:• Organized multiple banks of assets• Organized and facilitated interviews• Attended board meetings• Developed a schedule for key people in the organization to provide me their stories and updates• Worked one-on-one with marketing manager as the editor-in-chief• Acted as the creative director of the look and feel of the newsletter• Created the template on Adobe InDesign• Created the newsletter logo• Went through 4-5 rounds of creative reviews• Finalized the newsletter • Packaged all assets / files to deliver to the printer with the correct specifications (CMYK, Document size, bleed, etc.)

During my time abroad at Chuffmedia I assisted the team with the following activities: • Edited / Drafted / Delivered emails to music media outlets throughout the UK (focused specifically on college zines and major music outlets print and online) • Compiled mailers and shipped to the various media outlets• Conducted media interview conferences with clients (artists) and media outlets• Attended shows and events in London• Assisted the bands that Chuffmedia managed (Guitar tech, promotions, sound engineer liason)

Bachelor'S Degree, Public Relations

Bs, Public Relations