Responsible for leading the strategy, creation and execution of content that supports business & marketing objectives.⚈ Developing communication plans and routines, across different channels and formats.⚈ Expert in translating goals, insights, product information and data into customer-facing content, in a clear compelling messaging way.Maintaining a consistent brand image throughout company internal and external presence.⚈ Creating impactful content including product, sales and marketing materials.⚈ Own campaigns, productions, ongoing brand awareness content, articles (HE and ENG, writing and editing), storyboards for video, web content, print and advertisements, content for virtual and offline events, presentations, case studies, PR interviews and social media.⚈ Own deep understanding of UX and how it supports content.And also -⚈ Experienced in working with external vendors as well as employers, management and team members.⚈ Passionate for storytelling and writing, lead and guide teams of writers.⚈ Continually creating, developing and executing ideas, inventing engaging and inspiring messaging.

PRODUCT MARKETING- - - - - - - - - - -Own the product marketing and content marketing for Publicators' global SaaS platform.⚈ Drive growth through extensive and diverse content creation.⚈ Plan, develop, and execute product documentation and marketing materials, including e-books, newsletters, blog posts, social media content, landing pages, and more.⚈ Translate customer feedback into actionable insights and improvements.CUSTOMER SUCCESS- - - - - - - - - - -My proficiency in email marketing—spanning technical, business, UX, and marketing aspects—has given me a deep understanding of customer pain points and solutions.I have worked closely with large organizations both in Israel and internationally, addressing their unique needs with creative solutions and maintaining continuous personal contact.

With 28 branches across Israel, Kabbalah La'am College is a leading institution renowned for its comprehensive marketing activities throughout the year. As the Marketing Manager, my role involved creating, implementing, and monetizing an ongoing marketing strategy aimed at recruiting and retaining thousands of students annually.My responsibilities included:⚈ Developing new branding, voice, and identity.⚈ Executing marketing campaigns, including minisites, paid ads, social media, and email marketing.⚈ Crafting creative content and writing for both online and print materials.⚈ Leading and collaborating with numerous volunteers, team leaders, and service providers.⚈ Establishing a virtual online study platform with weekly lessons broadcast from a studio, enhancing engagement between sessions, and more.⚈ Enhancing the customer journey through improved online and offline experiences, as well as with the telemarketing team.Annually, we also organized an international congress that attracted 6,000 to 7,000 students and guests from around the world. I played a key role as a core member of the team responsible for organizing and producing the event.

Since newsletters (email campaigns) are among the most effective and converting marketing channels, it is crucial to manage every aspect: content, UX, design, programming, automation, execution, and monitoring. I immersed myself in data, performance metrics, and reports daily, helping customers turn numbers into compelling stories and actionable business insights.Additionally, I worked closely with leading companies in Israel, leading special projects that involved integrating customers' platforms (CRM, eCommerce websites) with the email SaaS platform. A key focus of these integrations was not just automation, but also personalization.Another area of specialization was developing customer loyalty programs. I assisted companies in launching and growing their customer base, providing guidance on both technical and content/marketing aspects of these programs.Some of the companies I worked with include IKEA, The College of Management, Ra'anana Municipality, The Open University, Strauss, Tnuva, Budget Israel, Hadassah Hospital, and more.

⚈ Web Project management⚈ Student training with programming

"Interactive" is the former name of digital departments of advertising agencies. As a web developer in the advertising industry, my role was mainly to digitize campaigns. For instance, implementing lead collecting forms inside Flash minisites.I also planed & developed a tracking platform for paid media campaigns.