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Orchid is the Chief Operating Officer of Common Thread Collective, an agency focused on helping ecommerce brands grow profitably. As COO, she oversees the service side of the business, including Growth Strategy, Retention Strategy, Creative Strategy, Paid Social and Paid Search.Prior to joining CTC, Orchid Bertelsen was the Head of Consumer Experience Strategy & Innovation at Nestlé USA, where she evaluates and tests emerging technologies like artificial intelligence, voice assistance, AR/VR. She lives in the suburbs of Detroit with her husband and two kids. Focus Areas:- P&L Management- Driving Profitable Growth- Artificial Intelligence- Digital Transformation- Marketing Technology/martech- DTC techstack- New Business Models
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Partner And Coo&VestDetroit, Mi, Us -
Chief Operating OfficerCommon Thread Collective Oct 2021 - PresentSanta Ana, California, Us -
Board MemberThe Creative Ladder Jun 2022 - PresentWashington, Dc, Us -
AdvisorStarday Foods Mar 2023 - PresentUsa, Us -
AdvisorGovalo Aug 2021 - PresentRedlands, Ca, Us -
Founding MemberOn_Discourse Sep 2022 - Present -
Co-Host Of Infinite Shelf: A Human-Centric Retail PodcastFuture Commerce Apr 2023 - Sep 2023West Palm Beach, Florida, UsJoin our host Ingrid Milman Cordy, a retail and digital commerce veteran, as she and her co-host, Orchid Bertelsen explore the modern omnichannel landscape, and brings fun to our otherwise tech-heavy retail ecosystem! This weekly show will introduce you to the people who make the brands, the products, and the services that blend the right recipe of connection, relevance, emotional attachment, and, of course, profitability.Infinite Shelf is neither an eCommerce podcast nor is it just another omnichannel podcast. This is a podcast for human-centric retailers. -
Director Of Digital Strategy & Innovation - Nestlé UsaNestlé Nov 2019 - Sep 2021Vevey, ChLeading team responsible for full end-to-end consumer experience including owned experiences (brand.com, DTC, merch stores) and owned communications channels (email, SMS) as it relates to consumer data strategy. Inclusive of consumer experience innovation with a focus on new business models and emerging technology (AI/ML, AR, blockchain). -
Digital Innovation Lead, Digital Center Of ExcellenceNestlé Dec 2017 - Nov 2019Vevey, Ch- Set the digital innovation vision and road map for 40+ brands within the Nestle portfolio; design pilots and execute test and learns - Work upstream with platform partners (Google, Facebook, Twitter and Pinterest) to evaluate technology that enhances customer experience; impact partner road map and determine alphas/betas - Educate all levels of leadership and marketers on the digital landscape, how to think about new technology and how to implement in their marketing efforts- Accelerate ecommerce by evaluating vendors and opportunities; execute pilots and scale -
Digital Marketing Manager, Digital Center Of ExcellenceNestlé Sep 2015 - Dec 2017Vevey, Ch- Managed platform and agency partners to craft digital media and mobile strategies with focus on alpha and beta opportunities; socialized digital learnings to global Nestlé team- Developed structure, business case and change management proposal to create internal analytics group focusing on digital marketing data and analytics to counter slow data sources and existing inefficient/ineffective processes- Collaborated with cross-functional teams on a variety of projects, including creating ice cream division ecommerce plan with key retailer partners, incorporating consumer insights, path-to-purchase data and articulating testing strategy with clear goals and metrics- Highlights: won HTC "VR for Good" grant to develop "The Extraordinary Honey Bee", a VR film that tells the Häagen-Dazs sustainability story; film was unveiled at Davos 2018 -
Account Director - Integrated MarketingDentsu Creative Jan 2015 - Aug 2015Clients: Western Union, Mondelēz -
Account Supervisor - DigitalDentsu Creative Jul 2012 - Jan 2015Clients: Chevron, Mondelēz, Kraft, Purina -
Consultant, Creative Engagement GroupFti Consulting Mar 2011 - Jul 2012Washington, Dc, UsManaged the strategic design, creation and execution of digital programs ranging from mobile applications to social media campaigns- Client Engagement Account Manager and Internal Team Leader, project managing the strategic design, creation and execution of digital programs ranging from mobile application/website development to social media campaigns- Led new business pitches for social media strategy and social listening programs for a variety of industries, including financial, real estate and associations -
Corporate Digital Marketing AssociateFti Consulting Feb 2010 - Apr 2011Washington, Dc, UsManaged external creative agency partners to launch new global corporate website (and 8 regional sites); worked closely with vertical business leaders to develop and articulate go-to-market strategy and regional corporate marketing teams to ensure tailored content for each region -
Corporate Marketing AssistantFti Consulting 2008 - 2010Washington, Dc, UsAssisted Senior Vice President of Marketing with development and execution of corporate sponsored events promoting FTI thought leadership in key policy areas -
Major Gifts InternEmily'S List 2004 - 2004Us -
Congressional InternUnited States Senate Dec 2002 - May 2003Washington, District Of Columbia, UsOffice of Senator Dick Durbin (IL)
Orchid Bertelsen Skills
Orchid Bertelsen Education Details
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The George Washington UniversityInternational Affairs
Frequently Asked Questions about Orchid Bertelsen
What company does Orchid Bertelsen work for?
Orchid Bertelsen works for &vest
What is Orchid Bertelsen's role at the current company?
Orchid Bertelsen's current role is Partner and COO.
What is Orchid Bertelsen's email address?
Orchid Bertelsen's email address is or****@****tle.com
What is Orchid Bertelsen's direct phone number?
Orchid Bertelsen's direct phone number is +184797*****
What schools did Orchid Bertelsen attend?
Orchid Bertelsen attended The George Washington University.
What are some of Orchid Bertelsen's interests?
Orchid Bertelsen has interest in Human Rights, Animal Welfare, Science And Technology, Children.
What skills is Orchid Bertelsen known for?
Orchid Bertelsen has skills like Integrated Marketing, Social Media Marketing, Digital Strategy, Digital Marketing, Social Media, Online Advertising, Marketing Strategy, Marketing, Management, Advertising, Marketing Management, Leadership.
Who are Orchid Bertelsen's colleagues?
Orchid Bertelsen's colleagues are Isaac Villanueva.
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