Oren Lewin Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Led Sales & Marketing team in US & Canada for a portfolio of wine estates from around the world, including Renwood in California; Dievole in Italy; Vistalba, Tomero and Argento in Argentina; and Bodega Garzon in Uruguay. Reported to Board of Directors.Accomplishments include:• Developed and gained approval for strategic plan projected to grow business to 500,000 cases in 5 years. • Created 10-person Sales & Marketing organization consisting of Region Managers, National Chain Account Manager, Marketing Manager and Sales & Operations Coordinator. • Implemented distributor realignment plan to consolidate portfolio with strategic partner wholesalers in multiple states. Cultivated top-to-top relationships with senior management at leading distributors.• Gained placements at key retail chains by offering uniform pricing, custom marketing programs, first-to-market items and superior service.• Established systems and processes including pricing/programming guidelines and approval process; volume forecasting process; shipment and depletion reporting and analysis; and company website offering easy access to comprehensive suite of trade tools.• Created and launched 3 new brands. Included naming, trademark clearance, package design, blend development and launch plan.

San Francisco Bay Area

Provided consulting services to wineries and wine companies, with focus on helping accelerate growth. Capabilities include: Growth Strategy, Portfolio Optimization, Branding & Packaging, Innovation & New Product Development, Distributor Strategy & Alignment, National Account Strategy & Tools, Acquisition Analysis. Examples of completed engagements:• Developed US route-to-market strategy, organizational structure and launch plan for group of overseas wineries.• Recommended changes to SKU portfolio of Napa Valley winery to enter new segments, improve margins and increase capacity utilization.• Analyzed acquisition candidates for $100MM wine company, including brand health assessment, distributor feedback, expansion plans/forecasts and go/no-go recommendations.

San Francisco Bay Area

Managed 60+ wine and spirit brands ($2.0B) for Constellation’s largest and most profitable division, including Woodbridge, Ravenswood, Simi, Kim Crawford and Black Velvet. Responsible for P&L results, business strategy, marketing plans, sales execution and new product pipeline. Led team of 50+.Accomplishments included:• Jump-started growth of multiple brands with creative marketing, innovation and focused in-market execution. • Accelerated pace of new product development by establishing dedicated innovation team and focusing resources on highest NPD priorities. Launched 5 new brands and developed 3-year NPD pipeline.• Led consolidation of CWUS Marketing into single team from 4 separate operating companies. Formed Promotions, Public Relations and Digital Marketing teams. Drove creation and adoption of common culture, standardized processes and best practices. • Transformed Marketing culture to become more connected with Sales, distributors and key customers. Recognized by senior leadership for dramatically improving Marketing’s responsiveness to Sales and understanding of the market.

San Francisco Bay Area

Managed portfolio of 20+ brands in U.S. and Canada ($400MM), including Penfolds, Lindemans and Gabbiano. Led team of 15+.

San Francisco Bay Area

Greater New York City Area

Greater New York City Area

Ba, Economics & Political Science

Executive Development Program

Mba, Business