I oversee the brand's online and offline presence, both in Turkey and abroad. I am responsible for developing and executing the commercial plan, leading the whole commercial team, and expanding the brand's reach and awareness in new markets.

Managing the brand's international online expansion.

- Led and coached the International Sales and Marketplace management team,- Established the International Sales Department and led to expandthe brand in 7 countries with Franchise Agreements within 1,5 years- Established the Frankfurt branch in order to manage the sales in 8 EU onlinemarketplaces across 11 countries,- Led to expand the brand in UK and USA in 2022 through Global Marketplaces,

www.bellamaison.com- Built the category strategy from the scratch- Lead to increase the sales more than 100% within a year by maintaining the category tree essentials- Collaborated with marketing, sales and visual merchandising departments in developing the sales strategies- Recruted, mentored and developed the Category Management team

www.orhonproject.comA sourcing and consultancy company, mainly served to EU market. Developed home decoration brands with Turkish producers and promoted them in major EU online sales channels with long term partnership agreements.

www.homemania.netHomemania is a sourcing company in Home & Living sector, for both online/offline customers. With more than 80k sku, targets to be its' customer's sourcing department. Managed sourcing and business development department.

http://www.fabress.comFabress is a Home Textile manufacturer, produces of its' own brands as well as PL. Headquarter located in Istanbul and serving to the world with 3 branches in Skopje, Milan and New Jersey.Full management of the West European sales office of Fabress Tekstil in Milan, by leading the development of the product range to meet with the locale demand, as well as planning and executing the sales strategy.

http://www.trendyol.comTrendyol.com is the leading flash sales website for fashion and lifestyle categories in Turkey.Established the Home category and brought it to success by being the 4th biggest category in sales. Also directed the Kids category by reaching %270 growth in a short period.

http://www.trendyol.com- Developed category strategy and the financial plan; manage and communicate margin forecasting to ensure financial targets are achieved,- Managed inventory levels,- Presented new category recommendations regularly, including financials, market analysis, strategic planning,- Developed vendor financial plans (profitability targets, markup and receipt flow),- Built strong vendor partnerships; negotiating terms and maintained agreement accountability,- Conducted buying trips and attended trade shows on a regular basis,- Negotiated buying terms with vendors (price, quantity, delivery terms, markdowns),- Keept abreast of industry trends and new product ideas,- Partnered with Editorial and other internal stakeholders to ensure the vendor matrix is consistent with brand positioning,- Recruited, mentored, and developed members of the Home. merchandising team

http://www.bernardo.com.trRetail chain specialized on tabletop & kitchen accessories with 99 stores all over Turkey.

http://www.mudo.com.trLeading fashion and life style retail chain with over 110 stores all over Turkey. - Identfied emerging trends. Developed business strategies and seasonal assortment plans to maximize the development of the brand, sales and profits for the category. Identified opportunities and recommend new product or concepts for department. - Performed market analysis, competitive shop and analyze sales trends to keep abreast of current trends. Obtained feedback from stores to improve product and add to collections. - Surveyed new products & suppliers from the international exhibitions & from the internet - Maintained relationships, resolved issues and conduct final negotiations with significant suppliers as necessary (domestic and overseas). - Approved final product collections, order quantities by considering inventory management, costing and delivery dates, Floor plan layouts from Visual. - Followed up the sales from the stores in order to keep the product permanency and formed the orders accordingly - Visited stores and contacted field management to gather information on customer feedback and product issues. - Provided information to Visual on in-store promotion strategies and placement of markdown goods. - Worked closely with catalog counterpart to develop appropriate merchandising/pricing strategies for the brand. - Prepared monthly & weekly activity reports - Prepared yearly budgets and/or revising the budget for the related category.

Stock management, Product management, Pricing, Negotiations with manufacturers abroad, Order placing and logistics of the ordered goods(with proceedure best price, best place, best time, best carrier), Preparing weekly and monthly stock(regarding to the free zone and depot data) and activity reports to the management.

Implementing after sales and marketing strategies, Stock management, Negotiations with manufacturers abroad, Order placing, pricing, Prepairing management reports, Preparing analysis for sales, Motivation of the resellers, Customer support.