Orie Berlasso Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Provided pro-active leadership and strategic direction for the redevelopment of national events (audience size 500-2000 people), from concept to execution. • Developed content strategy, comprehensive programs, marketing/communications, event plans, timelines, budgets and guidelines to ensure success across multiple events. • Hired, trained and led direct reports (3) and indirect team (7), coached for quality performance, task efficiency and continuous improvement. • Working with… Show more Provided pro-active leadership and strategic direction for the redevelopment of national events (audience size 500-2000 people), from concept to execution. • Developed content strategy, comprehensive programs, marketing/communications, event plans, timelines, budgets and guidelines to ensure success across multiple events. • Hired, trained and led direct reports (3) and indirect team (7), coached for quality performance, task efficiency and continuous improvement. • Working with Destination Canada, associations and industry stakeholders (14), led the strategic planning and successful execution of Rendez-vous Canada (RVC) 2023, Canada’s signature tourism marketplace where international travel trade connects with our country’s leading tourism industry partners. RVC attracts 2000+ delegates from 22+ countries for a 4-day tradeshow with 500+ exhibitors. Show less

Toronto, Ontario, Canada

Advised partnership group (6) and led 3 departments (marketing, operations, human resources) for a 40-person (mostly remote) accounting firm. Marketing • Created Sales & Marketing plan and consulted on developing new business niche. Streamlined and aligned marketing tasks with multiple consulting agencies, set timelines, and established task management in Monday.com offering greater accountability to project deadlines.• Developed overall website strategy, redesigned and… Show more Advised partnership group (6) and led 3 departments (marketing, operations, human resources) for a 40-person (mostly remote) accounting firm. Marketing • Created Sales & Marketing plan and consulted on developing new business niche. Streamlined and aligned marketing tasks with multiple consulting agencies, set timelines, and established task management in Monday.com offering greater accountability to project deadlines.• Developed overall website strategy, redesigned and launched modernized logo/brand/website, including leadership for art direction/copy. Created successful taglines to showcase brand and generate clients. Transformed company pages to unveil the ethnic and gender diversity of the team. Operations • Designed and executed operations strategies, plans and procedures, ensuring the attainment of corporate goals. • Redefined and tailored workflow processes and drove momentum. Adopted software efficiencies and tech stack changes (iFirm, TaxPrep, CaseWare, Monday.com).Human Resources • Monitored and assessed organizational performance, advised on resource levels, recommended and administered team changes.• Addressed complex personnel and performance issues. • Developed HR strategies and programs (succession planning, leadership development, performance management, local and overseas recruitment, job descriptions, onboarding processes, retention tactics, compensation plans). Increased team engagement and improved company culture.• Developed, implemented, and monitored policies, procedures, and practices in keeping with current industry best practices and compliancy requirements. Implemented HR processes using BambooHR. Show less

Toronto, Canada Area

Entrepreneur in a start-up and progressively worked to part-owner. Accountable for the strategic direction, business development, daily operations, financial reporting / budget controls, procurement, contract negotiation and signing authority for an event production company. Achievements• Expertise in guiding sustainable revenue growth, developing new corporate and promotional partnerships. Spearheaded business development efforts resulting in a 623% increase in operating profit in… Show more Entrepreneur in a start-up and progressively worked to part-owner. Accountable for the strategic direction, business development, daily operations, financial reporting / budget controls, procurement, contract negotiation and signing authority for an event production company. Achievements• Expertise in guiding sustainable revenue growth, developing new corporate and promotional partnerships. Spearheaded business development efforts resulting in a 623% increase in operating profit in 7 years. Doubled sales portfolio resulting in stronger brand presence, solid stakeholder endorsement/participation, and increased client loyalty against competition.• Successfully produced 60 national events geared towards “C-Level executives” Investors, Owners, Operators of Canadian hotels, resorts and restaurants. Achieved 70% repeat attendance, 84%-99% customer satisfaction levels and 35% survey engagement. Strategic Leadership• Project Management & Compliance: Certified PMP with a focus on ensuring compliance with industry regulations and delivering on strategic objectives. Planned critical success factors including scope, schedule, budget, quality, resources, risks and stakeholder engagement.• Contract Negotiation & Relationship Management: Strong negotiation skills, with experience in finalizing partnerships aligned with company goals, and maintaining key stakeholder relationships. Executed the event strategy including sales program and sponsorships, and event logistics. • Created educational content and facilitated speaker assignments with subject matter experts. Collaborated with industry experts, partners, journalists, and participants. • Drove marketing and communication campaigns, including digital and print marketing, website (design, build and management) and executive Board presentations. • CRM Systems & Financial Reporting: Proficient in using CRM systems (Salesforce) for sales management and preparing financial reports to inform decision-making. Show less

Toronto, Ontario, Canada

• Provided administrative support for 3 Senior Sales Managers, arranged VIP site visits, proposal/contract production and logistic coordination.• Special Project administrator pertaining to convention funding and future city-wide events.• Coordinated the development, quality and production of all marketing collateral and advertising efforts

1 Poplar Plains Rd, Toronto, On M4V 1A7

• Assisted customers with plant purchases, care advice and gardening design ideas

Ottawa, Ontario, Canada

• Responsible for the operation and management of a 50,000 sqft garden centre (retail and greenhouse). • Designed, planned, merchandised displays and managed product sales in 11 departments (annuals, perennials, trees/shrubs, containers, ponds, soils, seeds/bulbs, indoor plants, hardware, fertilizers and chemicals)• Horticulture Expert and Public Speaker at multiple events; Kingston Home & Garden Show and Kanata Home & Garden Show, International Plowing Match and Farm Machinery Show… Show more • Responsible for the operation and management of a 50,000 sqft garden centre (retail and greenhouse). • Designed, planned, merchandised displays and managed product sales in 11 departments (annuals, perennials, trees/shrubs, containers, ponds, soils, seeds/bulbs, indoor plants, hardware, fertilizers and chemicals)• Horticulture Expert and Public Speaker at multiple events; Kingston Home & Garden Show and Kanata Home & Garden Show, International Plowing Match and Farm Machinery Show (audience > 300,000). Continuing Education Instructor; developed and taught 2 courses on Garden Design & Lawn Care• Hired, trained, scheduled and supervised full-time/seasonal team of 50 employees (aged 14-65) ensuring a safe and respectful work environment Show less

Ottawa, Ontario, Canada

• Loss Prevention Team Lead• Greeted and assisted customers; located merchandise efficiently; provided product knowledge, answered questions quickly and accurately• Offered style and outfit suggestions to customers• Supported sales floor, fitting room, check out, and back of house processes