Oriol Madrenas Email & Phone Number

Barcelona, Ct, Es

Barcelona, Ct, Es

• Developed and executed a comprehensive growth strategy to establish global enterprise partnerships and scale client acquisition, engagement, and retention, generating significant incremental and recurring revenue within the first 3 months.• Designed and implemented an end-to-end framework to engage and develop top enterprise clients, rapidly connecting with key decision-makers at major corporations.• Leveraged AI and automation to enhance marketing and outreach initiatives, customer development, and opportunity management processes.• Developed new value propositions to increase customer loyalty and competitive differentiation, focusing on large global organizations.

• Redefined company strategy and operations around strategic clients, securing incremental revenue opportunities focusng on Enterprise clients in the Global 5,000 and Fortune 1,000.• Managed outreach, prospecting, and engagement, continuously aligning with the executive leadership team to drive strategic and cultural change.

StarTech.com is a leading global manufacturer of B2B IT connectivity solutions founded in Canada. Now operating in 23 countries across North America, Latin America, Europe, and APAC.Context: StarTech.com embarks on a 3-year plan to continue rapid business growth globally, maximizing performance with a selection of our top revenue-generating partners, the DMR & NSP segments in the U.S. Mandate: Manage a team of 6 Channel Business Managers, implementing and executing our GTM strategy and increasing engagement with and performance of our top accounts. Drive an increase in business with Fortune 500 companies, volume business with corporate end customers, and sustained growth of transactional business.Results: - Managed the end-to-end execution of several complex projects with key corporate end customers.- Implemented sales engagement tactics that increased the rate-of-attach across the company's largest partners- Created and deployed data-driven methodologies to convert top accounts in one product category into purchasers of other technology areas- Met and exceeded ambitious sales targets consistently across a continental book of business- Acted as Chairperson for the Leadership Team (60+ leaders across the organization) to improve engagement and organizational execution. Drove improvements in collaboration and communication among the various tiers of leadership (Executive Leadership, Senior Leadership)

Barcelona Y Alrededores, España

Context: StarTech.com continues to develop and expand its presence in the European channel, maintaining double-digit growth.Mandate: Expand our distribution footprint and accelerate sales with our existing distribution partners in Southern Europe.Results: - Consistently exceeded sales targets for the region- Established and launched a partnership with a second global broadline distributor in Italy- Accelerated revenue growth within the existing distribution landscape and increased customer breadth (7000+ Partners)- Led the Southern European sales team, and assisted in the management of Information & Support staff

Barcelona Y Alrededores, España

Context: EET Europarts (Europe's largest distributor of video surveillance, spare parts, and accessories) seek to strengthen and diversify their offering through a focus on connectivity solutions.Mandate: Increase revenue and growth by positioning EET Europarts as a key player in connectivity accessories.Results:- Established a formal partnership with a network of 400 IT-focused VARs (Buying Group). Managed the contract, incentive program, and mechanics of the agreement- Closed large tenders with key B2B/Corporate partners, for end users in the financial sector- Defined and restructured the pricing strategy for the full connectivity portfolio to increase profitability and drive increased sales- Assisted the Managing Director with various tasks during the acquisition of a leading Spanish connectivity distributor

Barcelona Y Alrededores, España

Context: StarTech.com seek to maximize European revenue through partnerships with key distributors and channel partners.Mandate: Develop the Spanish/Portuguese channel for StarTech.com through the implementation of the company strategy, developing customer relationships, acquiring new accounts, and increasing penetration of existing accounts.Results:- Initiated and launched a commercial partnership with the leading IT distributor in Spain (#1)- Established and developed relationships with top/key B2B and B2C accounts to create sustained sales growth in both run-rate and volume business opportunities- Expanded the team in Southern Europe. Talent sourcing and selection, hiring, and onboarding.

Barcelona, Catalonia, Spain

• Acted as the regional market expert, coordinating activities across various departments in support of customer opportunities.• Maintained relationships with senior stakeholders and key partners across the IT channel to execute the company’s regional business plans and generate profitable revenue growth.• Supported the company’s entry and launch processes in various global markets during a period of rapid international expansion (Japan, Germany, Mexico, Sweden, Belgium, and others).

Barcelona, Catalonia, Spain

Chosen to open the company’s market in Spain, acting as the regional market expert, responsible for coordinating activities across various departments to support customer opportunities.• Expanded the company’s market coverage through customer acquisition, retention, and penetration.• Developed close working relationships with channel partners and enterprise customers to understand their technical architecture, identify opportunities for enhancement through the company’s connectivity solutions, and guide them through execution and deployment.

London, Ontario, Canada

• Supported troubleshooting, solutions configuration, and deployment within a variety of technology environments. Understood and met complex customer requirements, driving client satisfaction through best-in-class support, and a commitment to exceeding customer expectations.

London, Ontario, Canada

• Triangulated information from various resources in order to segment current and potential clients according to quantitative and qualitative data. Sized opportunities and enabled the organization to prioritize accounts according to their scale and the nature of their business.

London, Ontario, Canada

Copywriting and design of standardized, sophisticated technical product manuals for over 100 hardware products, with the goal of streamlining and simplifying installation and deployment.

Global Executive Mba, Business Administration, Management And Operations

A rigorous 18-month global MBA program that emphasizes the human component of leadership. IESE's GEMBA provided me with exposure to global.

Marketing & Growth Strategy

Honours Specialization, Political Science, Psychology