Orland Castro Email & Phone Number

Santa Clara, CA, US

• Grow E-commerce business for Zephyr add-on in the Atlassian Marketplace and expand customer base for Zephyr products
• Own the sales, marketing, forecasting, planning, and strategy for Zephyr’s add-on products
• Manage relationship with channel partners and resellers including sales and lead referral flow to Atlassian Expert Partners
• Optimize end to end user flow from demand generation, trial, purchase/conversion, and customer retention
• Collaborate with Atlassian counterparts, software publishers, and vendors on co-marketing and strategic partnerships

Minneapolis, MN, US

• Manage digital marketing programs and budget including SEO, SEM, Social, affiliate network programs, and remarketing platforms
• Drive web content strategy including ongoing content updates and roadmap for www.Zend.com and shop.zend.com websites and their merchandising, UX, and Design
• Analytics and reporting: measure campaign performance and reporting to cross-functional stakeholders, including marketing, sales, product engineering, and the Zend executive team
• Drive E-commerce sales of the Zend online store including pricing strategy, product launches, multi-variant and A/B testing, develop regional merchandising strategy and executing marketing plans

Redwood City, CA, US

• Recruit and establish the North America team organization to achieve annual and quarterly objectives and support the career plans of each member of my team
• Build Regional Sales Plans including annual NA Site Ecommerce Merchandising Plan to support the overall sales and strategic objectives for the Origin/EA Store
• Generate a Regional dashboard that demonstrates high level business status of the NA territoryincluding KPIs that highlight key success and shortcomings and appropriate action/s
• Optimize User Flows to increase conversion and decrease abandonment rates and improve user experience issues

• Business Consulting Services that focuses on Government Stimulus and Grants
• Established consulting services that deliver Cost Recovery and Savings Solutions to businesses of all sizes
• Collaborate with team of Engineers, CPAs, Lawyers, and Specialists looking at Federal, State, and Local Programs
• Helped businesses with receiving stimulus money, tax recovery, & creating cash flow
• Worked on a contingent based performance model with no upfront cost. Customers receive a refund, credit, cost reduction, or tax savings with no upfront cost

San Jose, California, US

• Meet and exceed Annual Net Bookings of over $800 Million for the AMR region
• Lead Americas Sales Team to achieve Quarterly sales targets and Victory Plan metrics
• Tailor Global Sales Strategies from Segment leads to cater to local market including programs for Acquisition, Existing Customers, LOEM, and Auto Renewals
• Align Business strategy with regional sales and marketing for the Americas region such as promotions, pricing, and upsell/xsell tactics
• Regional Communications with Channel Leaders, creating cross-channel initiatives including national campaigns, multi-channel bundles, or other promotions and bookings generating activities
• Store Optimization including: Price elasticity modeling and price testing, User Flow, content and messaging changes, merchandising and sales strategy optimization to increase conversion rates and ASPs/AOVs

San Jose, California, US

• Lead strategic and overall development of SMB online sales team which is responsible for delivering over $40 M sales quota for Fiscal Year 08
• Analyze new markets and business opportunities, and deliver recommendations to upper management for expansion
• Lead initiatives aimed at enhancing online user experience to increase conversion and customer satisfaction including: site redesign, usability studies and focus group discussions
• Manage outsourced SMB Contact Center Business providing presales support and outbound programs that integrate with eCommerce business to enhance customer relationships
• Manage and coordinate marketing programs including SEM and SEO programs, affiliate relationships, email campaigns and online advertising initiatives

San Jose, California, US

• Manage Pricing, Skus, and inventory of all items sold on the online Store
• Review pricing decisions and make recommendations on changes
• Administer timely and insightful analysis of inventory balances, develop inventory metrics and improve supply chain performance
• Manage the company's purchasing and inventory control activities, monitor, plan and forecast the store’s inventory, setting minimum reorder level and purchasing schedule according to shipping and production time frames
• Analyze, develop, and document customer business requirements and translating those requirements into IT solutions to solve business issues and/or needs
• Evaluate and adjust/implement automation technology to improve productivity and performance

San Jose, California, US

• Develop marketing plans by analyzing results of past mailing campaigns and conducting market research
• Database analysis of marketing programs based on recent purchasing behavior, monetary value of sales and frequency of conversion
• Maximize response and ROI through effective planning, analyzing, and implementation of mailing campaigns
• Manage relationship with Rebate fulfillment houses
• Track Operating Expenses and Contra Revenue spending on rebate program vs forecasts
• Establish policies and make recommendations for future savings and operational efficiency

Santa Clara, California, US

• Coordinated Sales and Promotional activities of channel partners
• Visited retail establishments and partner sites to push promotional items
• Track Sales and Inventory of microprocessors to compare with forecast
• Communicate announcements, sales programs, incentives, and rebates to promote sales

Business Administration

Full Stack Web Development Certification, Computer Software Engineering