Orsolya Szoke Email & Phone Number

Hungary

Apac/Usa/Hun

● Drive strategic advisory on content, PR communications, and marketing strategy for a diverse portfolio of clients, predominantly operating in the B2B sector, focusing on crafting compelling narratives, tailored messaging, and scalable content strategies to enhance brand visibility and accelerate sales performance.● Design and implement comprehensive PR and marketing content plans aligned with business objectives, ensuring cohesive and impactful stakeholder communication across all channels.● Developed comprehensive investor relations strategies and communication plans for clients approaching initial public offerings (IPOs). This included preparing IPO roadshows, crafting investor presentations, and managing all communications to ensure alignment with financial and strategic goals.● Spearheaded entry strategies for a client looking to establish operations in a new country, provided expert consultancy on export market expansion, developed channel strategies, and engage partners effectively to optimize distribution and sales performance.

Budapest, Hungary

● Acted as a strategic advisor and guided the CEO in navigating a complex, global stakeholder system, and liaised with domestic and international C-suite partnerships. ● Oversaw organizational operations, ensuring cross-functional productivity, data integration, and supervised diverse teams, while driving collaboration on strategic projects to align departmental objectives with overall business goals.● Streamlined CEO operations, managing high-priority tasks. Produced data-driven reports to enhance decision-making and support stakeholder relations.

● Directed the PR, Communications, and the Marketing Departments, creating and executing content strategies that resonated with the stakeholders and supported business objectives. Designed high-impact presentations, speeches, and media content for executive leadership, amplifying the organization's visibility and credibility.● Spearheaded the development of targeted content for strategic initiatives, including corporate materials (press releases, expert statements, and sales collaterals) for domestic and international audiences.

Hungary

• Strengthened strategic partnerships with key external partners, including Big4 firms, M&A consultancies and the Stock Exchange, to expand the Corporate Division's network and enhance its market presence.• Designed and delivered data-driven presentations, background materials, and press statements for senior management, effectively communicating strategic insights and reinforcing the bank’s brand narrative.• Acted as the primary liaison between the Corporate Division and Marketing & Communications, ensuring seamless translation of KPIs and analytical data into actionable marketing strategies. Oversaw budget management and optimized resource allocation to maximize campaign impact.• Developed and implemented a content-focused marketing strategy, crafting campaigns that resonated with B2B audiences and elevated the bank’s visibility.

• Advised on and prepared investor communications related to IPOs, reputation, and issue management, ensuring effective messaging and stakeholder engagement.• Provided comprehensive business development advisory focusing on clients’ financial services, sales strategy, and PR communications, aiming to improve growth, market visibility, and profitability.• Coached managers to excel in interviews and presentations, equipping them with the necessary skills and confidence to deliver impactful performances.• Result: Built up a portfolio with 20+ partnerships including the stakeholder and CEO communications advisory, navigated companies in the articulation of their change, issue and crises management.

● Successfully achieved sales objectives and KPIs by acquiring new corporate clients, leading to increased asset bookings and total revenue growth. Utilized my extensive knowledge of Citi’s financial services and banking products.● Managed a portfolio of more than 40 clients using expert knowledge of business, finance, banking, credit and risk management. Coordinated deals with Risk, Compliance, Legal, and other departments.● Ranked 2nd twice with my plan/fact performance.● Actively participated in business support initiatives, likeTreasury events.

Communications, Intercultural Communications In Globalization

Education And Teaching, Multiculturalism In Education