Senior Social Content Manager
Current• Owned organic social copywriting across TikTok, Instagram, Twitter, and Facebook for daily posts, reactive community management, and key campaigns. • Identified trending moments, sounds, and formats on TikTok, Instagram, and Twitter to create reactive culturally relevant content and deliver daily trend reports for clients.• Maintained strong social media and brand presence across Twitter, Facebook, Instagram, YouTube and TikTok platforms. Monitored and moderated live stream events on Twitch.• Led creation and management of organic social calendars across Facebook, Instagram, Twitter, and TikTok.• Collaborated with Strategy, Creative, and Production leads to create and execute social scheduling, posting, daily content, and high-lift live events.• Launched client TikTok account and collaborated with Creative and Production teams to source content, edit videos, write copy, and record on-camera content.• Contributed to brainstorming for monthly social calendars and large campaigns for gaming clients while keeping client social goals top of mind.• Reviewed content performance with the Analytics team to deliver weekly & ad-hoc social performance reports.• Managed brand outreach for surprise and delight efforts, giveaways, and user-generated content.• Assisted larger Strategy, Social, and Creative teams in developing and implementing brand voice, social media strategies, and creative proposals for new business opportunities. Clients: Hearthstone, World of Warcraft, Teamfight Tactics, Legends of Runeterra, YouTube, Muppets Mayhem, Amazon Studios, Crunchyroll, Meta