Digital Analyst
CurrentDevelop and implement effective lead generation strategies using Google AdWords and other relevant platforms.Conduct thorough keyword research, competitor analysis, and audience targeting to identify opportunities for lead generation.Create and optimize ad campaigns in Google AdWords, focusing on maximizing click-through rates (CTR), conversion rates, and return on ad spend (ROAS).Track and analyze campaign performance metrics, such as impressions, clicks, conversions, and cost per lead (CPL), to assess the effectiveness of lead generation efforts.Continuously monitor and refine campaigns to improve lead quality and increase conversion rates.Prepare regular reports and presentations to communicate campaign performance, trends, and recommendations to stakeholders.