Osama Ashraf Email & Phone Number

Mississauga, Ontario, Canada

As a Demand Generation Specialist, I play a crucial role in driving revenue and expanding the reach of the lead generation program. My responsibilities include managing and animating the lead generation program to accelerate conversion to revenue, collaborating closely with data management teams and regional IB leaders to drive the install base tracking roadmap, leveraging IB intelligence for sales campaigns and other relevant initiatives, enabling customer access to personalized portals through the MySchneider platform, and creating and providing tools and training to increase internal customer adoption. Additionally, I monitor program performance, animate sales teams in cadence meetings, manage end-to-end demand generation, ensure proper opportunity development in campaign and recurring pipeline streams, and develop a strong understanding of services strategy, local processes, and tools to influence improvement for enabling growth.- Manage and animate the lead generation program- Drive the install base tracking roadmap- Leverage IB intelligence for sales campaigns- Enable customer access to personalized portals through MySchneider platform- Create and provide tools and training for internal customer adoption

Mississauga, Ontario, Canada

Provide inputs to LOB to create new offers and improve existing ones. Develop business objectives and support the commercial teams' commitments for each offer category. Coach and train Sales team (F2F and in remote). Develop a strong value proposition and key messaging to deliver through a variety of communication initiative, including but not limited to promotional collateral, marketing and sales tools and PR activities. Manage several categories of the existing offer's portfolio. Plan and execute market development activities, including pricing, promotion and channel programs.- Ensured proper visibility of pipeline and achievements through Salesforce reports and tableaus of all KPI Capture rate, Renewal Rate and Attachment rate.- Leveraged Installed Base intelligence and generated business through sales campaigns and any other relevant initiative.- Launched new offers; Deployed and adapted offer's marketing mix strategy for each go-to-market.- Collaborated with marketing communications to define and execute communications plans, go-to-market strategy, product positioning, key benefits, and target customers.

Riyadh, Saudi Arabia

Drove messaging and execution of go-to-market product strategies resulting in significant growth/new customer wins based on value proposition. Responded to RFPs/RFQs in writing and in person; provide cogent, technically credible and commercially persuasive responses to prospective customer questions. Maintained accurate records of target accounts, opportunities, quotes, projects, contacts and correspondence in company-approved databases such as SAP. Spearhead product marketing efforts integrating and differentiating the company's offerings. Obtained insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.- Increased the profit margin by 13% of various products in 2017.- Sold over $4 million worth of various products, highest in company history in 2017.- Established a pipeline achieving revenue targets through demand generation and promotional campaign implementation.

Brighton, United Kingdom

- First point of contact to the visitors and prospective students.- Conduct campus tours, house showcasing tours and answer to their questions.- Help prospective students to make important decision of their lives.- Working at University’s call center on Admission days.

Master’S Degree, Engineering Business Management

Activities and Societies: Cricket Society

Bachelor’S Degree, Electrical And Electronics Engineering