Oscar Serrano Email & Phone Number

Mexico

Ciudad De México, México

Responsible for planning, developing and implementing commercial strategies based on Industrial Solution (mainly for Combustion Industry). We represent some of the most prestigious brands in the industry, seeking to maximize benefits for the end customer.

Ciudad De México, Distrito Federal, México

Director for Mexico focus on solving sales and marketing problems for private companies to achieve incremental growth opportunities through:MANAGEMENT CONSULTANCYMARKETING STRATEGYSALES EFFECTIVENESSCOMMERCIAL EXCELLENCE AND INNOVATION

Mexico City

Responsible of business and P&L for Mexico based on USD$24M revenue, main customers included: OEMs, key and strategic customers and vertical channels such as: automotive, food and beverage, O&G and industry in general.• Redefined the right Go-To-Market to align with customer needs, creating a clearer structure and channel segmentation, which ensures effectiveness in results.• Developed a strategic sales plan with a vision of 3 years, with the aim of growing the marketshare by 9%.• Coordinate the application of "Commercial Excellence" concepts to main distributors and sub-distributors, OEMs, etc. in order to grow the opportunity pipeline with monthly follow-ups and with a vision of the business plan..• Lead the process between the plant's production area and Distributors to efficient the supply chain and production negotiating scheduling pre-orders for one year that resulted in savings in thousands of dollars.

México, México

Business Manager and P&L responsible in Mexico based on USD$32M revenue, end customers included: HVAC, Building Automation, Automotive, Food and Beverage, O&G and industry customers in general to deliver solutions as needed. 50 Sales and operations resources.• I was responsible to manage all operations within Mexico, CA and Colombia. This involved taking responsibility for profit, revenue, cash and quality objectives. For 4 consecutive years there was growth, for which I received the Presidents Award in 2013.• We grew the base of Distributors,branches and sub-distributors (about 160 points of sale), OEMs, etc. In order to have better geographical coverage and double digit growth year after year.• We implemented a 'Follow the Growth' strategy to have growth based ons the analysis of sectors with positive trend, resulting in CAGR (Annualcompoundrate) at 8.3%

Mexico City

Responsible for after-sales services and operational coordination. Responsible for general results based on REVENUE of USD 9.57M Included: After-sales sales, spare parts, migrations, training department, etc. Meet with oil and gas, refining, petrochemical, pulp and paper, cement and chemicals customers in Mexico to provide services/solutions as needed. 32 people under my command.• We grew the base of contracts by 70% covering mainly private sector customers, with continuo service contractsolutions, spot services and modernization services.• During my management the ISO 9001:2000 quality management system was implemented achieving the certification of my department by the company QMI.•Developed risk management plans and led the implementation process so that risk is fully mitigatedara and opportunities are maximized.zara • Improved customer satisfaction rate by up to two percentage points• Reduced overdue portfolio from 62 days to 20 days.

Hyannis, Massachusetts, Estados Unidos

Mexico And Colombia

Diplomado En Alta Direccion Para Regiones De Alto Crecimiento, Business

Ingeniería, Geological/Geophysical Engineering