O. Javier L. C. Email & Phone Number

Bogota

Manage content for digital media, disseminating communication campaigns and product information for the different B2C, B2B, B2G, and Electric Mobility business lines: Enel-Codensa, Enel X and Conecta websites, blogs, social networks, APPs.Develop digital communication campaigns, and promote events, webinars, and actions managed by the company's business lines.Manage and validate digital communication pieces such as mailings, ebooks, and digital brochures.Manage content and publications for the screens of Enel-Codensa's Service Centres.Manage the flow of digital content and digital communications for the company's loyalty program.

Bogotá D.C., Colombia

Structure the marketing strategies to position the Enel X and Enel Codensa brands, strengthening the relationship with business clients and increasing the sales and participation of the Electrical Infrastructure Projects and Demand Response categories in Colombia. In the first year, the company obtained the historical maximum sales of the B2B Segment for more than $3.255 millions. Promoted the Net Promoter Score NPS implementation in digital format generating savings to the company over than $4 million. Achieved 139% compliance in the affiliation goal of business customers to virtual bill and electronic payment methods. Main functions: -Manage the team and agencies, defining pieces and contents for call center campaigns, mailings, webinars with sales support materials, brochures, flayers, business videos, merchandising, etc. -Manage campaigns and digital content for the business blog, social networks and website with Google SEO and SEM search engine positioning, Google ADS, facebook ADS, Linkedin, among others. -Use Salesforce platforms such as Getfeedback and Marketingcloud, others such as Webex and Google Drive for managing webinars, email-marketing and surveys -Develop business events such as breakfasts, conferences, product launches, trade events and sponsorships for the qualified leads generation. -Manage market research such as satisfaction, NPS, Benchmarking, Brand Health, Purchase Motivators and Inhibitors, Customer Knowledge, etc. -Analyze and calculate current and potential markets, competitors' sales, market share, lead goals among others. -Design presentations and management indicators for the sub-management, as well as sustainability reports and annual reports of the segment. -Manage, monitor and evaluate the budget execution and perform the marketing budget follow-up for the sub-management.

Bogotá, Distrito Capital, Colombia

Set up marketing strategies focused on B2C customer satisfaction increasing and implementing the digital media brand's by managing advertising agencies and market research agencies It manages to generate a 35% increase in customer interactions and relationships with the brand through digital media and a 125% compliance with the B2C residential customer data updating goal with one of the implemented campaigns. -Coordinate the tactical plan of a team of 5 people composed of 3 professionals, a technician and a practitioner -Execute marketing plans focused on increasing the B2C customers satisfaction -Implement the digital media brand's by promoting campaigns for affiliation to the virtual bill and promotion of digital payment channels -Manage customer satisfaction research as well as brand positioning and health studies -Manage BTL events to ensure the relationship and closeness with customers, ensuring effective communication of power cuts in the corresponding areas -Manage the media for the launch of campaigns in regional radio and regional print media.

Bogotá

Develop the multi-brand strategy for positioning and re-launching the Dimonex brand to increase the group's share of the Drafts, Payments and Recharges market nationwide. Counteract the fragmentation market by facilitating the expansion of franchises from 800 to 5 thousand points of service, generating a 50% increase in Dimonex sales in 2015 with an awareness of 24%. Main functions: -Designing marketing strategies and managing the coordination of the advertising agencies chosen through a private tendering process -Drive the redesign of the brand by improving the look and feel of the sales stores, the corporate image and the commercial support pieces for the expansion of franchises at a national level. -Lead the strategies and tactical plans of a team composed of a designer, a technologist, 9 regional promoters and 29 national promoters. -To carry out BTL brand activations in 5,000 franchises at a national level. -Coordinate the participation of the brand in massive events such as concerts and national fairs and festivals. -Develop 360º campaigns that included ATL activities such as the production of television commercials, radio spots, movie theater spots, billboards, public transportation, SITP buses and publications in national and regional printed media, defining the contents for the advertising guidelines. -Manage communication strategies and digital advertising by increasing traffic and transactions with SEO positioning of the website, and SEM advertising on Google Adwords, Facebook and Instagram. -Develop the loyalty program aimed at customers through the franchises. -Manage market research for customer knowledge and satisfaction. -Make presentations with management indicators aimed at managers. -Manage and control marketing budgets of more than $324 million.

Bogotá

Manage the dispersion of business payments for the company's most important business accounts at that time: Prosperar Hoy, Yanbal, Avon, Colombia Telecomunicaciones, Claro, Tigo, Oil Companies among many others. -Preparation and control of cash flows derived from payment placement operations. -Accounting conciliations derived from transactions and settlements of business accounts management. -Reports and monitoring of transactions with treasury.

Bogotá, Distrito Capital, Colombia

-Training, support and advice to more than 800 franchises that Efecty had at that time nationwide -Monitoring and reporting of fraudulent operations and money diversions. -Development of indicators, management reports and design of presentations. -Operation of the call center to provide advice and support accompaniment to the franchise cashiers.

Master Of Business Administration - Mba

Master Of Business Administration

Digital Community Management, Digital Communication And Media/Multimedia

Google Ads, Digital Communication And Media/Multimedia

Google Analytics

Mercadólogo, Marketing/Gestión De Marketing