Oscar Martinez Email & Phone Number

Promovido para liderar el equipo de marketing en los mercados de Filipinas, India, Indonesia y Vietnam. Responsable de la dirección estratégica y la supervisión de equipo para el logro de los objetivos de negocio y posicionamiento de marca.Funsiones específicas: 1. Generar los insights correspondientes a mercado, competencia, precio, comunicación.2. Desarrollar la propuesta estratégica de marketing para el país asignado, teniendo en cuenta buyer persona, segmentación, medios a utilizar, key messages, formatos; etc para lograr los objetivos a nivel posicionamiento de marca y generación de leads.3.Revisión de los objetivos mensuales de los países asignados junto con el equipo de Gestión de Matrícula para definir los KPIs 4. Proyección mensual de budget acorde a los objetivos definidos de Volumen de Leads, CPL, LPA, CR y Matrículas por origen (orgánico y pago) y participación de nivel de estudios5. Revisión y aprobación del plan de medios desarrollado por el Share Service, validando la participación de los diferentes de medios para la consecusión de los objetivos. 6. Seguimiento diario y semanal de los resultados del plan de medios definido en el mes para la consecución de los objetivos de los países asignados 7. Acorde con los resultados generar acciones que impulsen el cumplimiento de los objetivos mensuales definidos con el apoyo de los equipos de Medios, Redes Sociales, Automation, Creatividad y Gestión de Matrícula8. Velar porque la comunicación de la marca en los diferentes momentos del journey del usuario correspondan a los lineamientos definidos para la misma 9. Centralizador de los requerimientos de otras áreas de impacto en el journey para gestionar todo lo concerniente a marketing y comunicación con el Share Service y el área de Branding & Comunicación.

Responsible for the marketing strategy in the Asian market with a 100% English-language offering. Which encompasses brand positioning, lead generation, growth, and sustainability for the designated countries, following the regional distribution (Philippines, India, Indonesia, Vietnam).Specific functions:1. Develop the strategic marketing proposal for the designated country, considering buyer personas, segmentation, chosen media, key messages, formats, etc., aiming to accomplish objectives related to brand positioning and lead generation.2.Reviewing monthly objectives for the designated countries in collaboration with the Enrollment Management team to establish Key Performance Indicators (KPIs).3. Monthly budget projection based on the defined objectives of Lead Volume, CPL, LPA, CR, and Enrollments, categorized by source (organic and paid) and study level participation.4. Review and approval of the media plan developed by the Shared Services team, confirming the involvement of various media channels to achieve the objectives5. Daily and weekly monitoring of the outcomes of the media plan established throughout the month, aimed at accomplishing the objectives of the designated countries.6. Derived from the outcomes, formulate initiatives that propel the realization of the monthly objectives, working in conjunction with the Media, Social Media, Automation, Creative, and Enrollment Management teams.7.Centralizing the requisites from other impactful sectors in the journey to oversee all aspects concerning marketing and communication in coordination with the Shared Services and the Branding & Communication division.8. Team leader in the Philippines coordinating Social Media and Brand lead talents.

1. Accountable for social media management to enhance the brand's positioning and attain diverse KPIs through creative and localized content.Social Media Specific functions:1. Coordinate and collaborate with the Community team to devise a content matrix aligned with the requirements of each Latin American country.2. Continuous benchmarking to identify competitors' behavior, ensuring that we stay current with trends and enhance our content communication on a country-by-country basis.3. In-depth analysis of organic and paid lead generation, extending beyond creative content optimization.4. Creation of Facebook Ads campaigns to drive traffic to Messenger/WhatsApp, fostering an inbound flow.5.Generating monthly reports that identify market insights, overall performance, areas for improvement, and future steps.2. Accountable for generating automated workflows by country and for the selection and creation of communications.1. Segmentation and Personalization: Utilize automation tools to segment potential students into distinct groups based on their level of interest, field of study, and previous interactions.2. Lead Nurturing: Deploy lead nurturing campaigns designed to offer valuable and pertinent information over time.3. Automated A/B Testing: Conduct automated A/B testing on emails to determine which variations yield superior results in terms of conversion rates and engagement.4. Collaborate closely with sales teams to synchronize new automated flows and implement new communication pieces to enhance contact and conversion rates.5. Analysis of key metrics, including open rates, clicks, and conversions, utilizing analytical tools to refine and consistently enhance automation strategies

Utel provided me with the opportunity to have a short-term growth plan, which involves developing a one-year work plan. In this plan, I had the chance to participate as an "intern" in various areas of Marketing, including Automation, Media, Social Media, among others. Through this, I gained experience in the field, enabling me to continue advancing

Inicié mi carrera profesional en la empresa como asesor comercial, avanzando gradualmente al puesto de supervisor dentro del mismo departamento. Funciones específicas:1. Optimizar recursos para alcanzar los objetivos mensuales.2. Planificar y ejecutar el seguimiento con los solicitantes de inscripción.3. Implementar estrategias de negociación durante la etapa de cierre del proceso.4. Orientado/a a metas y resultados.5. Experto/a en la gestión de canales Inbound y Outbound

Diplomado, Brand Management

Licenciatura, Mercadotecnia