Oscar A. Murillo, Mba Email & Phone Number

Salt Lake City Metropolitan Area

Greater Salt Lake City Area

• Lead groups of students in the process of research, creation, and development of market strategies by using Scrum events like weekly Sprint, Review and Retrospective.
• Identify and invites potential clients to be part of the projects developed by the students.
• Provides leadership, coaching and mentoring to college students.

Greater Salt Lake City Area

• High level of ownership in order to be able to make important decisions and accurately apply complex policies and procedures in determining initial and/or continuing eligibility.
• Works cooperatively with team members to achieve Department of Workforce goals.
• Prepare and deliver presentations, stand up training, or instruction to staff, and the public.
• Gather documentation to support the negotiated resolution of non-compliance issues.
• Ensure compliance with applicable fed. and state laws, regulations, and agency rules, standards, and guidelines.
• Prepare and process documents; review for accuracy and completeness; update information and evaluate against policy; compare elements for consistency or logical relationships.

Alajuela, Costa Rica

• Successfully created and organized 1st Expo Sports and Fitness Costa Rica. o Led sponsorship negotiations with United Airlines, Sheraton Hotels, Everlast, GNC, Powerade, etc. o Managed the analysis, optimization, and.
• Accomplished a 15% sales increase for the transportation department, by implementing CRM, SEO, and Digital Marketing strategies and campaigns.
• Managed P&L for the organization ensuring compliance to budgets.

Heredia

• Together with, Grupo Senior executives I oversaw the whole development and opening process of Universidad a Distancia de Madrid (UDIMA, Spain) in Costa Rica and Panama, coordinating the operations were in accordance.
• Provided guidance to Grupo Interamericano’s Board of Directors about marketing strategies, event plans, budgets allocation for the different companies of the conglomerate.
• Market research and analysis data helped to reduce the total cost of the Marketing effort by 50% and increasing the lead creation in 60%.
• Created, and developed strong marketing and recruitment strategies at platforms including: digital/ print advertising, e-newsletters, media relations, SEO, trade shows, website. Targeting B2C.

Salt Lake City, Utah

• Responsible for strategic and tactical initiatives, including planning, promotions, pricing strategies, and budget preparation.
• Performed analysis to understand the competition, market trends, and to find KPI’s used to recover lost market.
• Achieved a steady growth from Feb. to Oct. recovering 50% of the market by the end of October 2010.
• Manage key relationships with 154 Sigue agents in the States of Utah, Idaho, Wyoming and Montana.
• Developed market and competition analysis, conceiving sales and marketing plans for the territory. Finding opportunities and threats, adapting strategies to changing conditions.

Salt Lake City, Utah

• Conducted market research to identify targeted locations for product distribution and sales.
• Oversaw branch annual budget, accounts payable and receivable.
• Handled P.L., portfolio, operative processes, and fleet maintenance.

Salt Lake City, Utah

• Increased sales in 10% during the first quarter of 2009 and profitability by 4% in 8 month.
• Created, developed and executed marketing and sales promotion programs.
• Arranged implementation of a CRM program.
• Hired, coached, developed, supported, and managed performance for a team of sales professionals

Greater Salt Lake City Area, Utah

Futbolito 2008 and 2009Teams registration at Major League Soccer (MLS) Futbolito tournament.Organization of the groups involved in the event.Set up and clean up of the entire venue.

Rexburg, Idaho

• Recommended marketing modifications to improve and to assure success with branding, website, and advertising methods.
• Planned the logistics for 40 jazz band players touring Chile in April 2007
• Contacted resident planners, including hosts and local civic and organizational leaders (Latin America) for the overall event planning and development.
• Translated, and prepared all promotional material and written correspondence between Public Relations office and Chile contacts

* Measured satisfaction levels, and customers image of the business* Enacted Marketing and Communication strategic plans* Developed methods to increase productivity, achieving 25% in one year

San José, Costa Rica

Mba, Marketing, Consumer Behavior

Bachelor Of Science, Communications, Minors Business And Psychology

Activities and Societies: PRSSA, Center Stage Marketing Director

Ba, Public Relations