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- Create, design and develop the annual brand strategy:Deep understanding and usage of analytics (Nielsen, ISCAM, IWSR, Kantar). Identification of new opportunities or threats (introduction of new products or product withdraws).Set financial objectives (forecasts, budgets and marketing promotions/discounts).Bring to commercial team clear action plans (promotional schedules).- Support the definition and lead execution of the annual brand plan:Identifying main market barriers/opportunities to drive growth (SOM).Consumer comunication (RRSS strategies, BTL/ATL activities).Trade marketing investments and activities.Press releases (In house communications, newspapers and magazines, direct clients).- Results ReportsSell In/Out monthly reportMonthly budget report (Following up according to every activity)

- To drive and lead the annual on trade plan:Support the development and execution of innovating brand activation initiatives and new product development launches (KPI of planning & timing of execution).Responsible for setting the strategy with the vendors to drive sales growth while improving sales margin and review your business's monthly performance.- Deliver Advocacy plans and campaigns in key cities: Define and target key comercial accounts in order to develop the advocacy plan.Brand Awareness activities such as: launching events, press & media pairing dinners, in venue tastingsLead strategic alliances to: generate innovative marketing, maximized visibility and PR synergies and competitive advantage in the market.- Business Acumem: Usage of financial resources to achieve intended objectives.- To be a brand expert and a key partner: Source for category consumer/channel/competitive insights – feeds local market intelligence up through the organization.Ability to act as spokesperson/educator representing the brand in a manner consistent with the brand-building model.

- Strategy plan and execution: Lead the planning, implementation and optimization of the annual marketing plan and integrated marketing campaigns across WHS and SSS channels and 11 stores aligned with regional business objectives.Cross-functional Collaboration: Collaborate with internal teams (retail sales, telemarketing and On Trade) ensuring alignment and integration of marketing initiatives with overall business objectives.- Impact analysis and measurement: Performance evaluation of marketing strategies using data analysis and key indicators. Use the information obtained to optimize campaigns and make data-driven strategic decisions.- Logistics strategy: Optimize logistics processes, reduce costs and improve efficiency (continuous improvement projects adapting strategies in response to operational challenges.

- Mexico City´s downtown area development:Public and business relationships- Responsible for the development of strategic and tactical plans for the channel (consumption centers such as bars, restaurants, cantinas):Incentives and design loyalty programs to second sales forcesIncrease the sell out