I am an Strategic Marketing Executive with more than 20 years of experience in the spirits, entertainment and licensing industry. Passionate about product development, from consumer insight to commercial execution and an expert in delivering succesful innovation, marketing and commercialization initiatives in spirits, ready-to-drink and beer after 18 years of experience working in the industry around Latin America. Solid background in project management, product launch and consumer insight, achieving business goals in both the short and long term. One of the things I love the most is working with people and helping them meet their full potential, also developing high potential teams and provoking innovative thinking for better results.Interest and expert in:✓ Innovation ✓ Strategy✓ Marketing✓ Product Development ✓ Leadership ✓ Consumer Insight✓ Project Management✓ Product Launch✓ Commercialization✓ Retail✓ Trade Marketing ✓ Business Development