I bring a wealth of experience in developing and executing effective communication strategies. I place great emphasis on proactive measures to grow businesses and expand market share, and believe that growth includes disruption and valuable conversations with the market. I always focus on customer experiences and digital innovations, ensuring the delivery of clear value and continued innovation throughout service, sales, and marketing. My approach is driven by outside-in thinking and a digital-first mentality.My passion for connecting with audiences and my ability to craft compelling messages have helped me build strong, lasting relationships with key stakeholders. I am a skilled communicator and leader, able to drive results by inspiring and guiding teams to achieve their goals.Throughout my career, I have demonstrated a commitment to excellence and a deep understanding of the complexities of modern communication. Whether developing brand campaigns, managing digital disruption strategies, or launching new products, I bring a strategic approach and a focus on results. I am a creative problem-solver and a strategic thinker, able to develop and implement innovative solutions to complex challenges.My mission is to ensure that the companies I work with are at the forefront of their industries, communicating effectively with their audiences and driving business success through clear value and continued innovation.

As a Marketing Director, I am a growth driver, committed to playing a leading role in creating and managing a plan that achieves sustainable, profitable growth and maximizes brand building opportunities. I am also a customer champion, aligning the organization around a customer-centric approach and utilizing data insights and analytics to deliver superior, personalized customer experiences and drive measurable business results in both B2B and B2C environments.In addition, I am an innovation catalyst, taking an active role in creating valuable customer offerings and advancing marketing through the use of new technology platforms, alternative media, and cutting-edge tools and techniques. As the chief storyteller, I act as the architect and guide of the brand, crafting and sharing the brand's stories and inviting customers to participate in the narrative. Furthermore, as a capability builder, I develop and support robust marketing capabilities, from technological fluency and digital expertise to customer data and insights, to help the organization compete in the future.My responsibilities as Marketing Director include setting marketing goals and objectives, planning and implementing marketing strategy, contributing to the overall growth of the company, determining KPIs for the marketing department, collaborating with sales, development, and customer success teams, creating and presenting the annual marketing plan and strategy, using data and reports to make evidence-based decisions, and designing, planning, and executing effective marketing campaigns.

WomenTechIceland is a non-profit organization dedicated to encouraging equality in the Technology industry, serving as a bridge between segmented communities in Icelandic society to foster greater diversity and inclusion.

The Center for Retail Studies is a leading player in Iceland in research and data analysis for retail and related industries. The center's activities generally involve monitoring developments and changes in retail and consumer behavior, and disseminating information relevant to companies and the public. The research center plays a key role as a provider of information on statistics and other data that retail managers need to consider in daily management and long-term strategic planning.Rannsóknasetur verslunarinnar er leiðandi aðili á Íslandi í rannsóknum og tölfræðivinnslu fyrir verslun og tengdar atvinnugreinar. Almennt felst starfsemi rannsóknasetursins í að fylgjast með þróun og breytingum er varða verslun og neysluhegðun og koma á framfæri upplýsingum því tengdu til fyrirtækja og almennings. Rannsóknasetrið gegnir lykilhlutverki sem upplýsingaveita um vísitölur og aðra tölfræði sem stjórnendur í verslun þurfa á að halda í ákvarðanatöku í daglegri stjórnun og vegna stefnumótunar til lengri tíma.

The Digital Business Group within the Association of Trade and Services (SVÞ) operates in Iceland, safeguarding the interests of its members in all matters related to digital transformation.The Association of Trade and Services (SVÞ) is a respected voice for business owners in the trade and service sector. The organization works towards common, shared goals for its member companies and supports progress in trade and services, improved working conditions, increased profitability, and competitiveness.SVÞ – Samtök verslunar og þjónustu eru málsvari atvinnurekenda í verslunar- og þjónustufyrirtækjum. Samtökin vinna að almennum, sameiginlegum hagsmunamálum aðildarfyrirtækja og stuðla að framförum í verslun og þjónustu, bættum starfsskilyrðum, aukinni arðsemi og samkeppnishæfni.

Stjórnvísi is the preeminent management company in Iceland, proudly owned by its members and operating with a not-for-profit philosophy. This dynamic organization elevates the standard of management in Iceland through its unparalleled platform for mutual knowledge sharing, thought-provoking discussion, and invaluable networking opportunities.

Participating in the development of business cases to support new marketing strategies, projects and marketing plans. Ensure brand alignment to increase brand awareness and equity as well as developing and delivering marketing and communications strategies for the organisation.• Use customer feedback to ensure client satisfaction• Development and implementation of the brand strategy, for Trackwell and the company brands• Developing the marketing strategy for new and existing products• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing and PR• Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations as well as product management team to define marketing materials and programs• Manage social media presence and direct programs to improve social media reputation and recognition• Undertake continuous analysis of competitive environment and consumer trends• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives• Maintain relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings and trade associations• Influences present and future products by taking part in determining and evaluating current and future market trends

A big part of my job as a marketing director is spotting trends, and constantly re-appraising all the marketing tools within the company to make sure they’re giving the company an advantage over its competitors. It’s a fluid role that calls for creativity, insight and business sense.• Rebranding, positioning and strategic planning• Developed marketing strategies for all platforms, promoting the brand, increased consumer awareness, optimized online presence and social connections to relevant audiences• Management and execution of communications plans and activities which sustain integrated communication campaigns• Influence present and future products by evaluating current and future market trends. Resulting in sales and marketing campaigns• Managed marketing with emphasis on championing the brand and expanding the customer base • Implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness and met measurable objectives• Introduced the idea of buying motivators and social media influencers to create campaigns designed to expand customer base and increase revenue• Created competitive positioning strategy and communications plans• Managed PR relations and served as Krónan spokesperson, in media and as a conference speaker• Planned and attended outreach events to represent the brand• Member of the Executive BoardMonitoring and analysing trends and exploring ways of improving existing products and services and increasing profitability. Develop vision, priorities to guide development of marketing plans, while developing an innovative agenda for new marketing programs. Oversee all marketing activities and track results with a particular focus on all sales results and digital campaigns with online and offline response results. Develop an effective, efficient and innovative marketing strategy and plans to support the delivery of Krónan and Kjarval strategy, goals and objectives.

Responsible for strategizing and implementing all the organization’s marketing campaigns and efforts. Hotels of Iceland operate 15 hotels in Iceland; Fosshotel, a chain of hotels located around Iceland, Grand Hotel Reykjavík, Hotel Reykjavik Centrum and Best Western Hotel Reykjavík, all in the heart of Reykjavík. Hotels of Iceland also operate numerous restaurants and bars around Iceland, including Bjórgarðurinn Beer Garden, Haust restaurant and Fjalakötturinn. Provide planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the company. Guiding activities and work of the marketing team and ensuring that the marketing objectives are meet as well as internally developed creative marketing materials undergo brand review and brand guidelines. Overall responsibility for developing the annual marketing plan for the organisation; for strategic market planning; market research programmes; field force activities, and control of the marketing budget. Prepare new product marketing plans for product introductions.Work with product management team to define marketing materials and programs. Organise and direct marketing and strategy meetings where strategy and promotion programmes are reviewed. Development and implementation of the brand and marketing strategy for new and existing productsManage social media presence and direct programs to improve social media reputation and recognition. Content for the company's multiple websites, planning, logistics, and execution of marketing events.Implementation of the marketing strategy, including campaigns, seo, events, digital marketing, and PR. Working closely with the company’s sales and revenue management team. Developing and delivering marketing and communications strategies for the organisation and undertake continuous analysis of competitive environment and consumer trends

Member of the Executive Committee of Íslandshótel - Hotels of Iceland

Development and design of marketing plans, creative briefs, project recommendations, and presentations. Taking part in creating, maintains and updating the company’s brand style guide. Manages, monitors, and engages with communities on social media platforms on behalf of the company in accordance with a communication plan. Liaises with various internal teams and/or external clients to assist with projects and initiatives.Editing, design and production of promotional literature, direct marketing and advertising. Manage project deliverables and reports on time, budget, and strategy execution. Manage workflow processes to increase the efficiency of the organization. Manages, monitors, and engages with communities on social media platforms on behalf of the company in accordance with a communication plan. Working with various internal teams and/or external clients to assist with projects and initiatives. Taking part in various projects such as new product development and use of CRM integration inside the company.Leading role in creating the organisations social media strategy across various platforms.

Instilling a marketing led ethos throughout the business. Researching and reporting on external opportunities Understanding current and potential customers. Managing the customer journey (customer relationship management). Developing the marketing strategy and plan as well as management of the marketing mix. Managing agencies, planning and budgeting. Measuring success and making customer focused decisions. Managing and excusing all internal and external marketing activities. Web analysis and copy writing.

Managing a portfolio of accounts Deal with all aspects of campaigns and using an existing network of industry contacts to generate new business Project management activity Achieving sales targets Delivering sales presentations to high-level executives Attending client meetings Maintaining and expanding relationships with existing clientsTaking part in marketing and strategic planning for the product