Osman Albora Email & Phone Number

Istanbul, Turkey

Istanbul, Türkiye

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai

SCOPE: Mobile, Tablets, Wearables (MX) (Multi-billion USD business) covering UAE & GCC cluster ► Direct report to the President of SGE. ►Led 8 direct reports and +70 FTE’s► As GM of the Division, overseeing Direct & Indirect Sales, Marketing, Product Management, Online and Operator teams, and functions.► Foster constant revenue growth by adapting Samsung product marketing & sales strategy in UAE & GCC.► Ensure and develop successfully effective strategy implementation. Deliver all targets of MX Division with full P&L responsibilityKey Achievements► Spearheaded the division through S20/Z Flip/Z Fold 2/ N20/ S21/ Z Fold 3/ Z Flip 3/ S22 launches and strengthened growth in the post-Covid context while significantly improving profitability.► Recovered 2019 levels in Flagship and more than doubled profitability while restructuring Go To Market across countries & channels. ► Initiated the restructuring and transformation agenda for MX Division to enable a future-fit, agile and lean organization with faster & better, data-based decision-making capabilities.► Accelerated Online expansion to GCC and pioneered Omni-channel/E-Commerce presence with Always-On readiness to fulfill customer demand (S.com/EA/BOPIS/PurePlayer/Retailer.com).

Dubai, United Arab Emirates

SCOPE: All categories ► Revamped Transformation and Strategy in NAMETRUB Cluster, as part of the Global CMCO team and oversaw all categories including Transformation of Marketing.► Streamlined Strategic Planning for NAMETRUB Cluster, Digitalization in Marketing & Business Data Analytics, Innovation Excellence and Implementation of Lean Startup business models.► Implemented Strategic Planning cycles and defined the strategic perspective for NAMETRUB leadership on Growth Acceleration, Competitiveness, and White Space opportunity identification.► Orchestrated efficiently the Taskforces to further drive growth and realized strategic interventions to ensure that organization delivers & exceeds in year business objectives (Innovation Excellence & Core of the Core & Integrated Business Planning).► Drove effectively the establishment of Digital Hubs and also Digital Transformation acceleration across the cluster. Implemented “Lean Like a Startup” business models to accelerate and scaled-up the success rate of innovation delivery in the cluster.► NAMETRUB selected Top 2 Performing Cluster in 2017 and 2018 (significantly outperformed in Top-line and Bottom-line growth).

Istanbul

SCOPE: FOODS► Oversaw FOODS in NAMETRUB.► Set up the Vision and Strategies to reach the objectives in meeting the needs of consumers in NAMETRUB for total FOODS, and Globally for Halal & Ethnic business.► Strengthened Strategy for FOODS business, defined roles and strategies per small ‘c’ and country, generated Destination Portfolio, led Mix Development (including communication assets) for top-tier regional projects, and applied across the cluster.► Accomplished highest ever Top-line & Bottom-line reached 2 years in a row in NAMETRUB Foods.

Istanbul, Turkey

SCOPE: Foods  Established the vision and designed appropriate strategies that enabled the company to reach the objectives in meeting the needs of consumers in the NAMET region for Savoury, and Globally for Halal & Ethnic businesses. Overhauled and executed Strategy, defining roles and objectives per each country, identifying and driving mix development (including communication assets), and ensuring operational delivery. Succeeded double-digit Top-line growth with significantly improved profitability.

Istanbul Area, Turkey

SCOPE: Foods  Established the vision and designed appropriate strategies that enabled the company to reach the objectives in meeting the needs of consumers in the NAMET region for Savoury, and Globally for Halal & Ethnic businesses. Overhauled and executed Strategy, defining roles and objectives per each country, identifying and driving mix development (including communication assets), and ensuring operational delivery. Succeeded double-digit Top-line growth with significantly improved profitability.

Istanbul, Turkey

SCOPE: Beauty Care, Baby Care, Women’s Health, Oral Care, OTC.► Owned full P&L responsibility of the 5 business units.► Spearheaded and directed Turkey 2020 Strategic Plan development across Consumer Division (Mass & OTC), plan approved in full.► Achieved restructuring of the marketing department (12 people) and demonstrated full potential by investing in people on top of business results.► Boosted growth 20% Top-line while improving the Bottom-line in 2013.

Geneva Area, Switzerland

BRANDS: ALO, BLENDAX ► Direct reported to the Marketing Director► Coordinated the team through the 1 Brand Restage, 1 Line Extension launch, 2 commercial launches, 4 copy production, and several competitive response projects. ► Enhanced Marketing Strategy and development processes, and formed PG Mid-Tier Haircare strategy for Blendax.► Captured the highest ever shares in the past 3 years, grew Top-line 114 ix, Bottom-line 670 ix. ► Led 1 Brand Restage, 1 Line Extension, 3 copy production. Grew topline 120 ix.

Istanbul, Turkey

BRANDS: BRAUN, DURACELL, and ARIE► Led the brand team in Marketing Strategy, Marketing Plan, and efficient delivery.► Grew the business 110 ix. in the Top-line (market size 80 ix), with 1 restage and 6 initiatives.

Istanbul, Turkey

Brand: DOĞADAN► Carried out Marketing strategy, plan, and all marketing mix elements. Integrated “Dogadan” and grew business 110 ix. in Top-line.

Istanbul, Turkey

BRANDS: ALO, BLENDAX ► Coordinated the team through the 1 Brand Restage, 1 Line Extension launch, 2 commercial launches, 4 copy production, and several competitive response projects. ► Enhanced Marketing Strategy and development processes, and formed PG Mid-Tier Haircare strategy for Blendax.► Captured the highest ever shares in the past 3 years, grew Top-line 114 ix, Bottom-line 670 ix. ► Led 1 Brand Restage, 1 Line Extension, 3 copy production. Grew topline 120 ix.

Istanbul, Turkey

BRANDS: REJOICE, IPANA ► In charge of the setting up and execution of the marketing strategy. Led the team through 1 Brand Restage (incl. TV Campaign), 1 Line Extension. ► Yielded share growth from 7% to 10% in value share.► Spearheaded the launching of Ipana sensitive in 2004

Istanbul, Turkey

► Handle Treasury, TL-FX Desk, Liquidity & Interest Rate Risk Management.

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Double Major in Business Admin. & Economics Dean’s Honor Roll (Fall 97-99-00, Spring 01). Vehbi Koç Scholar.

Bachelor'S Degree, Faculty Of Business And Administration

Dean’s List (Spring 97).