Otávio Ferraz Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

Responsible for managing the OTC business (Dermacyd, Multigrip, Balsamo Bengué, Lacday, Gelmax, Caladryl, Energil and Penvir brands). Leadership of 8 people and report to the Business Unit Head.

Rio De Janeiro, Brazil

Responsible for creating the Brand Engagement structure within Haleon Brazil’s Marketing area, comprising Shopper Marketing, Expert Marketing, Brand Experience and Events. Leadership of 16 people and report to the Marketing Director.• Paved the way to bring the brands Eno, Sensodyne, Centrum, Corega and Advil closer to the hearts of thousands of consumers, shoppers and experts, creating Haleon’s first Brand Engagement structure worldwide.

Rio De Janeiro, Brazil

Responsible for managing the OTC category (Advil, Cataflam, Sonridor, Scott, Stresstabs, Caltrate, Andrews, Benefiber, among other brands) in Brazil. Leadership of 8 people and report to the Marketing Director.• Delivered +23% sales growth vs. previous year, with efficient cost and expense management, which brought profit growth of +34%, 9% above plan.• Advil closed the year as the adult systemic analgesic brand with the highest growth in sell-out in the market (+22% vs. previous year), ahead of all competitors.• All other brands together delivered an incremental £3 million in sales and profit for the company, accounting for 26% of Haleon Brazil’s revenue growth and 30% of profit growth in 2022.• Winner of Prêmio Profissionais do Ano with the campaign ‘Neuza’ for Advil created by Publicis Leon and produced by Sentimental Filme and HEFTY.

Rio De Janeiro, Brazil

Responsible for managing the OTC category (Advil, Cataflam, Sonridor, Scott, Stresstabs, Caltrate, Andrews, Benefiber, among other brands) in Brazil. Leadership of 8 people and report to the Marketing Director.• Drove Advil growth 2x faster than pain category, largest and most competitive OTC category in Brazil, reaching for the first time since launch the level of 11M doses sold in a single month.• Led Cataflam to its highest consumption value for the past 5 years, reaching over £12M on sales in 2021.

Rio De Janeiro, Brazil

Responsible for managing the Vitamins, Minerals and Supplements category (Centrum brand and sub-brands) in Brazil. Leadership of 4 people and report to the Marketing Director.• Developed the new campaign for Centrum Pro-Imunidade launch in partnership with global team.• Co-developed LGBTQIA+ and Black Lives Matter activations in partnership with Owly agency and Botafogo Clube de Futebol e Regatas soccer team.

Rio De Janeiro, Brazil

Responsible for managing the Pain, Respiratory and Profit Brands category (Advil, Cataflam, Sonridor, Scott, Stresstabs, Caltrate, Andrews, Benefiber, among other brands) in Brazil. Leadership of 6 people and report to the Marketing Director.• Delivered Sales and Profit above plan in a very challenging year, despite all the negative PR around Ibuprofen / Advil across the year.• Put together a COVID-19 new TVC on air in last than 10 days from agency briefing to on-air.• Crisis management with consumption full-recovery in 6 months after dropping -50% volume on March due to negative PR around Ibuprofen and COVID-19.• Advil Promo Blister (Buy 6 Get 8 capsules) recognized as launch of the year in pain category at RaiaDrogasil, largest retailer in Brazil.

Rio De Janeiro, Brazil

Responsible for managing the 4th largest brand (Advil) within GSK’s consumer healthcare business in Brazil. Leadership of 4 people and report to the Executive Marketing Manager.• Successfully transitioned Advil brand into the new GSK Consumer Healthcare business after the JV with Pfizer.

São Paulo, Brazil

Responsible for managing the 2nd largest brand (Advil) within Pfizer’s consumer healthcare business in Brazil. Leadership of 4 people and report to the Executive Marketing Manager.• Reverted a negative brand performance trend into consistent double-digit growth (+17% vs. previous year), outpacing the market and reaching highest demand level of past 19 months in-a-row.• Developed and launched a new TVC, which scored 78% in uniqueness, outstanding persuasion index and ranked amongst top 30% best campaigns in Brazil on Kantar MillwardBrown’s evaluation.• Filled Advil Brazil innovation pipeline by developing, validating and approving 6 new product launches for the next 4 years, after +10 years without new launches.• LATAM winner of Pfizer’s Global Margin Enhancement contest, bringing more than $800K of cost savings to Advil in Brazil.

São Paulo, Brazil

Responsible for managing Anador brand part of Sanofi’s consumer healthcare business in Brazil.• Successfully transitioned Anador brand into the new Sanofi Consumer Healthcare business after the swap with Boehringer.

São Paulo, Brazil

Responsible for managing the 2nd largest brand (Anador) within Boehringer’s consumer healthcare business in Brazil.• Redefined the role of the brand within the CHC business, reestablishing brand and business health.• Developed new communication platform for the brand achieving strong results: well-evaluated by consumers, bringing both innovation and differentiation attributes to the brand and with strong potential for mobilizing purchase.• Established in a decisive way the new strategic role of the brand within the new pain portfolio.

São Paulo, Brazil

Responsible for local management of 4 global brands within Cough & Cold (Mucosolvan and Bisolvon brands) and Laxatives (Dulcolax and Guttalax brands) categories in consumer healthcare division.• Delivered +16,5% incremental sales vs. budget for Cough & Cold business and +0,4 p.p incremental market share vs. budget for Laxatives business.• Identified and presented to board new business opportunity to strengthen Cough & Cold business in Brazil.• Implemented internal project for reducing packaging cost bringing positive impact of +R$11MM for the Laxatives business in Brazil.

São Paulo, Brazil

• Development of strategic plans and short/long-term forecast.• Planning, implementation and control of communication activities together with media and trade areas.• Analysis, evaluation and tracking of brand performance.• Business presentations and support to global team and sales force requests/initiatives.• Interface with operations and regulatory areas to coordinate new launches or initiatives.• Budget management and media plan control.

São Paulo, Brazil

Independent Stores Channel Leader. Responsible for planning, executing and evaluating success of all channel activities, helping translate brands strategies into correct actions and execution at the POS.• Management of the entire flow of creation, production and delivery of detailing materials to the POS.• Management of the training and relationship program with HCPs (pharmacists and clerks).• Management of the publi editorial with K@iros magazine addressing institutional and brand content that are relevant to HCPs and to the POS.• Management of the Continuing Education Program for HCPs with the support of K@iros magazine and Brazil's Federal Council of Pharmacy, offering continuing education and expertise to these professionals.

São Paulo, Brazil

• Budget controlling and consolidation of the department.• Generating reports with market information (internal and external) to other areas / departments.• Monitoring / Updating KPIs of projects and activities of the Trade team.• Development and editing a monthly newsletter for marketing and sales teams.• Production and management of sales team support materials.• Improvement of the relationship program with clerks and pharmacists.

São Paulo, Brazil

• Development and deployment of new tools (Excel - VBA) as well as maintaining and upgrading existing tools, designed to control inventory across the supply chain.• Develop and periodically update reports with KPIs for the supply chain performance of P&G Brazil.

Master Of Business Administration - Mba

In-company Executive MBA.

Bachelor'S Degree, Business Administration

Bachelor's degree in Business Administration.