Owais Ashraf Email & Phone Number

Docklands, Vic, Au

United Arab Emirates

Dubai, Uae

Assumed role of Head of Sales & Marketing in 12/2011, where direct sales and marketing activities.Implementation of business strategy and budget to achieve sales, marketing, P&L and operational goals. Research, identify and capitalize on market opportunities in the territory, regionally and internationally and nurture high-level partnerships in the local and regional markets.Develop processes and operational frameworks to achieve the operational excellence.Managed and design annual business plans and contracts.Coordinate product development and marketability initiatives.Plan and supervise advertising, merchandising and trade promotion programs.Initiated effective e commerce, digital marketing and social media strategy in the region including the Cool&Cool mobile app.Prepare action plans to improve projects and merchandise management.Work closely with the supply chain units.

United Arab Emirates

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long termPlanning and execution of all communications and media actions on all channels, including online and social mediaAssisting with product development, pricing and new product launches as well as developing new business opportunitiesCreating and managing promotional collateral to establish and maintain product brandingManaging the budget for advertising and promotional itemsCompetitor and customer insights analysisAnalysis of sales forecasts and relevant financials and reporting on product sales

• Managed marketing activities for portfolio of healthcare and personal care products.• Created and executed an annual marketing plan and pricing strategies.• Developed the distribution network in the Far East (Indonesia, Singapore, Thailand) and Europe (Italy, Portugal).• Conducted business, market and competitive analysis.• Implemented social media and PR campaigns and oversaw creation of marketing collaterals.(e.g. ads), working closely with the creative team • Evaluated business performance, profitability and brand penetration in the region.Highlights: Represented brand at 3 global exhibitions per year. Developed affiliations with American Association of Orthodontists, Asian Pacific Dental Congress and the European Orthodontic Society. Launched personal care brand “Klasse” (2006).

Recommends the scope of present and future product lines by reviewing product specifications and requirements.Appraising new product ideas and/or product or packaging changes.Provides source data for product line communications by defining product marketing communication objectives.Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Member of University Cricket Team Member of Lion's Club

Bachelor Of Commerce - Bcom, Business/Commerce, General