Owen Knight Email & Phone Number

Redhill, Gb

Hook, England, United Kingdom

London, United Kingdom

Reporting to the Head of Marketing, managing all communications across the business including PR, social media, global and local websites, CR, retail and internal comms. Responsible for all brand and product messaging and project management of key global projects.Key Achievements:• Gloabl launch of the Brompton x CHPT3 2020 bike in collaboration with CHPT3• Implemented a content update program following the re-platforming of Brompton.com, establishing a solid foundation for developing specific content for local market sites.• Developed Brompton’s first fully global social media content plan, which was successfully executed across all regional and local markets to provide global brand consistency.• Project managed new product launches on time and to budget, including high profile collaborations with Team GB, Liberty, Oliver Spencer and CHPT3.• Led PR, social and web activity for the launch of Brompton’s Wheels for Heroes crowdfunding initiative to provide bikes to NHS staff.

London, United Kingdom

Lead Account Director responsible for building the Arla Foods account from recent pitch win into a long term client. My focus was to develop the digital strategy for each Arla brand, bringing them in line with the newly adopted global digital strategy.

London, United Kingdom

Responsible for continued growth of key agency client Hillarys. Reporting to the CEO, I led the development and delivery of the brands first TV sponsorship campaign for Homes on 4 and a new DRTV campaign which exceeded expectations and increased consideration by 6% and awareness by 8%.

London, United Kingdom

Team leader responsible for business development of existing clients, Allianz Global and Ineos Automotive, across digital and social channels. Also responsible for building the agency’s new business strategy for 2018.

London, United Kingdom

ETIHAD AIRWAYSAccount lead in a pitch-winning team, developing the account into a significant retained client, increasing revenue within a year from $8m to $14.5m. Being responsible for tactical sales strategy, creative and content creation, I led and delivered the highly impactful ‘24hr Stopover’ integrated campaign, the brand’s most successful to date across social, OOH, PR and experiential.ABSOLUT VODKALed the development of the retail strategy and global creative asset toolkit for all Absolut Vodka variants and seasonal campaigns.

London Area, United Kingdom

Leading cross-functional teams on projects spanning all channels, touchpoints and disciplines, I delivered fully integrated campaigns for a wide variety of client needs. SAMSUNG ELECTRONICSKey account lead working across all product divisions (incl. Mobile, TV and Domestic Appliances) delivering projects across multiple channels for Global HQ, European Regional HQ and the UK & Ireland.Key achievements:• Global project manager for the global launch of Serif TV, a completely new, design led TV category. Responsible for the launch event, PR, retail strategy and go-to-market plans for local markets. I was also the key liaison between the extended teams across the Cheil network, partner agencies and Samsung HQ clients.• I led the collaboration and relationship between Samsung and the Royal Shakespeare Company in developing the RE:Shakespeare app for students to learn Shakespeare in a fun, contemporary way. Winner of 13 international awards, including 3 Cannes Lions.• European coordination of the simultaneous rollout of 9 new Samsung Experience Stores

Farringdon, London

Global brand guardian coordinating local market retail marketing for Mars Group. Project manager for Lipton Tea Fusion B2B product offering, delivering global launch comms, go-to-market toolkit, POS and localisation guidelines. Developed retail first strategy for KFC focusing on a refined consumer journey and clear CTAs in all channels.

London, United Kingdom

Led highly visible projects in POS, flagship store design, packaging, branding, retail promotion and activation for Johnson & Johnson. Designed systems and processes for Electrolux Group to enable centrally developed campaigns to be localised by the client across all European markets. JOHNSON & JOHNSONPost-pitch nurture of the Johnson and Johnson relationship enabling development of strategic retail communications across Baby and Adult ranges.Delivered first major re-design of Johnson’s Baby Wipes packaging. ELECTROLUX GROUPLed team for pan-European retail POS for Electrolux Group brands - Electrolux, AEG and Zanussi with Sole responsibility for all comms projects reporting to the MD. Designed systems and processes to enable centrally developed campaigns to be localised by the client across all European markets. As part of IPG TEAM NOKIA (Draft FCB/Lowe)NOKIA NSERIESGlobal retail strategic and creative development for Nokia’s Nseries range, during Nokia’s ‘golden period’, including retail comms, store design and packaging.

London, United Kingdom

Managed and implemented the D&AD Global Awards annual program of entries, judging, and awards ceremony.

Graphic Design, Graphic Design, Ba Hons

Graphic Design

Foundation Degree, Advertising And Marketing, Merit

Foundation Degree, Design And Applied Arts, Distinction

Wset Level 2 Award In Spirits, Business, Management, Marketing, And Related Support Services, Distinction