Adam Owen Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Sets the overall vision, strategy and editorial direction of custom content and advertising creative produced by CBC Tandem for advertising partners. Supports the sales team in landing revenue-generating branded content partnerships from end to end by devising industry-leading branded content concepts and managing the production of custom partnerships that bring these to life.Develops and supervises the branded content produced by Media Solutions for clients. Conceives of new ideas for custom content for CBC/Radio-Canada clients and powers these with effective distribution & promotional plans, utilizing all of CBC’s media assets. Acts as the primary resource for the sales teams for branded content pitches -- conceiving concepts for content marketing solutions for brands, particularly written, audio & video solutions. Collaborates with internal stakeholders such as Digital Products, Content Execs, Business & Rights, Communications or other departments as necessary to ensure feasibility and quality of the content solutions.

Toronto, Canada Area

Toronto, Ontario, Canada

Responsible for commercial content production across Eastern Canada.Create content executions in response to RFPs;Develop story, video, photo and infographic campaigns that drive brand goals and engagement;Prepare detailed creative outlines and production schedule for each execution;Present creative vision to client and agency teams;

Toronto, Canada Area

Responsible for commercial content production in Toronto and Central Ontario regional markets.

Toronto, Canada Area

Data Mining• Work with database administrator to develop marketing intelligence• Define the customer contact strategy including all triggered and targeted communications programs. • Manage all print mailings including engaging the box office to execute.• Assist with lead generation and the creation of prospect lists for groups and schools.Promotions• Create engaging promotions for all patrons groups, effectively using the CRM to determine length, time, scope and success of the promotions• Create briefing materials required for sales teams to support and deliver key messages of the promotion• Manage and coordinate printed and digital exchanges with other arts organizations to build brand and programming awareness • Assist the Director of Marketing with advertising plans and media buysOnline Advertising• Manage and execute all tactics for paid search, re-targeting, display advertising and social• Expand the current program to new channels within online advertising• Set up test experiments to measure the impact of online advertising including cost analysis (ROI)Partnerships• Secure and maintain marketing partnerships with like-minded media brands• Oversee all partnership communications• Produce data reports and analysis pertaining to partnerships to track prospects, partners and renewal accounts• Collaborate with the Development department to enhance the experience for Corporate partners and sponsors, and to activate Canadian Stage marketing in available Corporate spaces (i.e. digital signage, company emails)• Manage the subscriber loyalty discount program, renewing existing partners and targeting new prospectsWriting• Compose marketing and communications copy (i.e. e-newsletters, letters, postcards, print ads, radio ads, website). • Review all outgoing communications to ensure accuracy, clarity, and consistency with brand-language across all departments.Management• Manage the Digital Marketing Coordinator

Toronto, Canada Area

Managed the DX’s marketing, public relations and communications activities. Developed and implemented a comprehensive marketing and communications plan, in consultation with the President and outside PR Firm.Promoted exhibitions and events to organizations and individuals including development of cross-promotional ticket sales partnerships.Worked with media partners and managed advertising purchases, including maintenance of an annual advertising and promotional budgetWorked with external contracted Graphic Designers, a Graphic Design firm and outside Printing Firm, to plan and implement all printed and online material, including but not limited to brochures, flyers, signage, advertising materials, newsletters, posters, dx.org (website) updates and content management, social media, e-blasts, newsletters, web ads and other promotional materials Wrote copy for email communications, memos, flyers, websites and other marketing collateral.Planed and implemented ticket-selling strategies for all exhibitions and programming. Worked with the Special Events Department, Programming, PR Firm and sponsors to plan and manage all exhibition and program opening parties and events including invites, list management and event flowMilestonesOpened Christian Louboutin exhibit to record attendance through successful integrated marketing plan. Developed and executed sponsorship brand activations at $25K – $75K level. 25% increase in SM engagement in first three months.

Toronto

Managed an interdisciplinary, in house creative studio comprised of writers, designers, developers, and database administrators in the conception, strategic development, and deployment of marketing and communications collateral for Me to We, a partner of Free The Children. Managed multiple projects, internal and external stakeholders, vendors and suppliers. MilestonesGlobal rebrand, enterprise level web migration to WordPress, and a change to Algorithmic Electronic Communications and content strategy based engagement.

Researched new and existing business in the preparation of detailed creative briefs and case studies. Contributed to strategic development and debrief reporting.MilestonesStrategic development of successful campaigns for brands such as Acumen Fund, Stolichnaya Vodka, GFI Group, and the Ontario Government.External Research (Client insights, Industrial briefs, Image research).Internal Research (Business development, Lead generation, Corporate historical archiving and Case Study documentation).Online content management.Social Media management.Function Point and SalesForce management systems.

Managed a newsroom in the creation, publication, and distribution of a 40 page, weekly broadsheet newspaper. Prepared and executed yearlong content strategy. Edited style and content. Managed an annual budget of over $100K. Managed relationships with external stakeholders ranging from student groups, neighborhood associations, advertisers and the Hamilton municipal government.

Graduate Diploma, Digital Futures

Certificate, Digital Strategy & Communications Management

B.A. Hon., Political Science, Cultural Studies And Critical Theory

Education record