Owen Sommers Email & Phone Number

Plano, Texas, United States

• Conduct market research and analysis to identify potential customer segments and refine target audience profiles for tailored marketing strategies, resulting in overall better performing campaigns.• Assist in reviewing digital marketing campaigns to meet set KPI’s, such as lowering CPC (Cost per Click) and CPL (Cost per Lead), utilizing platforms like Google Ads, LinkedIn, and email marketing.• Conduct keyword research using tools like SEMrush to identify high-value keywords relevant to the financial software industry, optimizing content and campaigns to improve organic search rankings and attract targeted traffic.

Mckinney, Texas, United States

• Designed and created internal analytic dashboards for advertising campaigns, focused on meeting KPI (Key Performance Indicators) benchmarks.• Analyzed the effectiveness of current advertisement campaigns and presented alternative options which enabled data driven insights.• Reported progress of Ad campaigns and dashboards to promote needed changes, resulting in better performing ad campaigns.

Dallas, Texas, United States

• Created work and training schedules for students• Communicated plans and updates with students, employers, parents, and the state ofTexas• Taught students with special needs to develop work-related skills and help adapt them to the workplace