Owen Thomas Email & Phone Number

London, United Kingdom

• Developing and implementing the digital marketing strategy, acting as the digital champion and leading on digital projects using channels including websites, social media, email marketing, webinars and video.• Managing a portfolio of websites, integrating according to business strategy. Leading development of a new CIEH website as part of a larger Systems Transformation project that included a new CRM (Microsoft Dynamics 365) and finance system, working in partnership with digital agency Trillium.• Managing digital elements of marketing campaigns, maximising conversations on digital channels using analytics, SEO strategies, A/B testing and paid advertising.• Managing a Digital Content Creator to deliver content across digital channels, holding weekly 1:1 meetings, setting objectives, conducting appraisals and maximising development opportunities.

London, United Kingdom

• Managing digital during Roald Dahl’s centenary year, increasing the digital audience by 1.1 million and trending at no.1 on Twitter in the UK on #RoaldDahlDay. Planning and executing campaigns to support events, TV, film, radio and media coverage, working in partnership with organisations such as Disney, Channel 4, BBC, Entertainment One Films UK, Mail on Sunday, Penguin Random House, The British Council and Oxford University Press.• Managing roalddahl.com, including creating a content marketing strategy, writing SEO optimised content, managing site development and monitoring analytics.• Creating content across seven social media channels - Facebook, Twitter, YouTube, Instagram, Google+, Pinterest, PopJam – and engaging with a combined audience of over 1.5 million.• Managing the production and delivery of regular CRM activity to over 100,000 subscribers.

St Albans, United Kingdom

• Maintaining and developing the Abbeyfield website and intranet, including liaising with stakeholders on updates and researching, writing and editing SEO optimised content.• Leading a website migration project and co-ordinating content updates, working with an external agency.• Managing social media channels including Facebook, Twitter, YouTube, Google and LinkedIn, creating a calendar of activity as well as assets and content.

Welwyn Garden City

• Researching, writing and editing content for hihostels.com.• Developing a content strategy for the ecommerce website to increase conversions and revenue, optimising SEO and working with translators to provide optimised content in six languages.• Managing the production of email newsletters, including a customer newsletter sent to 200,000 subscribers.

• Managing and developing the CRC website, including writing and editing content, image manipulation, analysing website statistics and working with the external web agency.• Advising colleagues on the best methods to promote their work via the web.• Managing social media channels including Twitter and YouTube.

• Maintaining and developing the UWE website, including analysing website statistics, writing and editing content, checking accessibility and ensuring the adherence to brand guidelines.• Assisting with content management for social media.• Improving and advising on SEO techniques.

• Maintaining and developing the UOG website, including writing and editing SEO optimised content, creating graphics, responding to comments, advising university web editors and maintaining profiles on third party websites.• Assisting with more traditional marketing methods, including market research, literature production, photography and managing new media projects including DVD production.

Chipping Campden

• Maintaining and developing the CCFRA website, including editing content, creating graphics and analysing website statistics, • Designing and formatting leaflets, posters, manuals and brochures, liaising with external printers where necessary• Working on new media projects, including CD-ROM production