-5 years’ senior executive experience, successfully built a sustainable organization from start-up to multi-million, supporting products sales revenues around the world through a network of dealers, distributors, manufacturers, sales representatives and other kinds of partners. -Draft and evaluate all strategic possibilities in a long term, by conducting a complex market analysis, foreseeing the evolution of emerging technology and applications-Created a company growing strategy based on theory of 7S principles and the blue sea strategy, which is to maximally integrate value-added product and solution for customer-A front leader, made a clear and aggressive sale & marketing strategy to meet growing rate, organizational goals and stockholder satisfaction, from the view of both products side and customers side.-Creates a motivated and energized working environment through team member support and mentoring. Works to create an environment where clear expectations and resources work harmoniously to create a platform for achievement, by implementing a high efficient workflow and salary policy.-A product designer, working alongside some of the best AV/IT/Wireless design engineers in the world while challenging each development stage to ensure success against market competition and achievement of fiscal requirements.-Responsible for developing product road maps, and worked closely alongside with the best AV/IT/Wireless design engineers to meet market requirements and organizational goals, while launching a series of complex and patents involved products to AV/IT/Wireless market. -An effective communicator with the ability to talk at all levels of business. From factory, key account management, vendors, internal meetings to investor relations, knowing the subtle differences to each interaction.-A data analyzer, monitoring the key performance indicators in terms of sales records, key accounts division, products division, purchasing chart based on time

 Executive leader of OEM/ODM sales & marketing, drive and manage the sales and marketing strategy from 4P perspectives, including products, price, channel and promotion, finally has achieved a 50% revenue incensement yearly.  Business development pioneer, to successfully built a new professional AV business to existed residential business mode to become two product lines, by efficiently rebuilding a new sales team and a new product portfolio ideas into PM and R&D, which contributes to the revenue greatly and becomes the most important profitable market in the next 2-5 years.  A bridge coordinator between subsidiary brand company wyrestorm and head office, for efficient resource management and co-communication with R&D department and factory, to be the knowledge base and product engineer for supporting self-own brand “Wyrestorm” to successfully change the impression from a small consuming and residential AV product manufacturer brand to be a real professional AV product and solution manufacture brand across the pan-Europe, and also in US market.  Managing all teams operation, consisting of sales & marketing team, outsourcing team, logistic teams with highly-encouraging and competitive salary system, and successfully driving a series of tactics into the management, like what’s the goal and principle of operation, what’ the value for customer we should provide, when and how to expand into new products or market, how to improve the organization efficiency, etc. Organize and conduct the market research, including market capacity, characteristics and changes, leading enterprise and products, competition comparison, hot models sales Qty, industrial core needs and technology evolution etc.  Draw the products roadmap, function definition and pricing systems, selling points, applications, and design the schedules to launch onto market etc.

-Drive the overseas sales from zero to be a known brand, by recruiting the sales team,conducting the 4P sales plan, including products, price, place and promotion, finally has achieved a 50% revenue incensement yearly.-Make market analysis and business development by leveraging the existed resource and advantages in domestic market for international market development. -Design the marketing activities, by multiple channels, including new catalog, exhibition, social media, and advertisement with the content of products, solution, application, etc. -Design the matrix switcher product line, and co-work with the R&D term to develop the appropriate models for both internal market and also domestic market.

-Drive and manage the sales in Europe, taking in charge of main customers and main businesses development and operation, which successfully signed many EU distributors for the first year after founded, including UK, Germany, France, Spain and Finland etc. -Manage the distribution chancels effectively to maintain the sales revenue on the basis of quarter, using multiple skills and policies, such like one distributor for one country, initial deposit, sales revenue quarter evaluation, pre-sale demonstration, aftersales service etc, by limited investment of 100.000RMB a year.-Be in charge of CRM (customer relationship management), supporting customer by providing product updates, market and application updates, marketing documents, white paper, visiting and so on.