• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Plan, execute, and optimize performance marketing campaigns across channels.• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Utilize analytics and performance data to make informed decisions, adjusting strategies to improve campaign efficiency and effectiveness.• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗢𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Manage and optimize the allocation of marketing budgets to maximize ROI and meet cost-per-acquisition (CPA) targets.• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Continuously track, analyze, and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer acquisition costs.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Oversee the planning, development, and maintenance of the company website to ensure it meets business objectives and provides a positive user experience.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Manage website content, including updates, improvements, and content creation, ensuring consistency, accuracy, and alignment with brand guidelines.• 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫) 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Continuously improve the website's user experience through design enhancements, A/B testing, and analyzing user behavior to increase engagement and conversions.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Track and analyze website performance using tools like Google Analytics, ensuring fast load times, minimal downtime, and overall site health.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲: Coordinate with IT and development teams to ensure the website's technical infrastructure is robust, secure, and up-to-date with the latest technologies.• 𝗦𝗘𝗢 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Create and implement an SEO strategy to improve organic search rankings, increase website traffic, and enhance online visibility.

• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Plan, execute, and optimize performance marketing campaigns across channels.• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Utilize analytics and performance data to make informed decisions, adjusting strategies to improve campaign efficiency and effectiveness.• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗢𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Manage and optimize the allocation of marketing budgets to maximize ROI and meet cost-per-acquisition (CPA) targets.• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Continuously track, analyze, and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer acquisition costs.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Oversee the planning, development, and maintenance of the company website to ensure it meets business objectives and provides a positive user experience.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Manage website content, including updates, improvements, and content creation, ensuring consistency, accuracy, and alignment with brand guidelines.• 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫) 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Continuously improve the website's user experience through design enhancements, A/B testing, and analyzing user behavior to increase engagement and conversions.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Track and analyze website performance using tools like Google Analytics, ensuring fast load times, minimal downtime, and overall site health.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲: Coordinate with IT and development teams to ensure the website's technical infrastructure is robust, secure, and up-to-date with the latest technologies.• 𝗦𝗘𝗢 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Create and implement an SEO strategy to improve organic search rankings, increase website traffic, and enhance online visibility.

• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Develop and implement comprehensive marketing communication strategies that align with the company's goals and target audiences.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Create, curate, and manage engaging content across various channels, including social media, email newsletters, blogs, and press releases, ensuring consistency in messaging and tone.• 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Ensure that all marketing communications consistently reflect the brand's voice, values, and positioning, reinforcing brand identity in all materials.• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Plan and execute multi-channel marketing campaigns, coordinating with cross-functional teams to deliver impactful and cohesive messages.• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversee the company's social media presence, developing content strategies, managing posting schedules, and engaging with the audience to build brand loyalty and drive engagement.• 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Develop and distribute internal communications, such as company newsletters and updates, to keep employees informed and aligned with company goals.• 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conduct market research to understand audience preferences, industry trends, and competitor activities, using insights to refine communication strategies.• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗲𝗮𝗺𝘀: Work closely with designers, writers, and other creative professionals to produce high-quality marketing materials, including brochures, videos, and advertisements.• 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Track and analyze the effectiveness of communication campaigns using metrics like engagement rates, lead generation, and brand awareness, providing regular reports to senior management.

• Manage agency relations, day-to-day production, as well as campaign budgets and schedules. • Develop and coordinate media strategies and campaigns.• Responsible for marketing acitivities, PR, online reputation and crisis management. • Work closely with product and sales departments and develop communication startegies.• Brief agencies for online/offline projects and evaluate creative ideas and coordinate the life cycle of the ongoing projects.• Prepare competiton analysis and benchmarks.Create company literature and other forms of communication.• Designate marketing and promotional materials, both print and digital. • Design and launch e-mail marketing campaigns.• Recommend, implement and maintain site design and maintenance.• Promote products and services through public relations initiatives.• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.• Identify, develop and execute communications strategy for key media contacts and customer references.• Research media coverage and sector trends.• Coordinate conference, trade shows, and press interviews.

• Provide end-to-end project management.• Scope the project requirements and prepare budget.• Develop a detailed project plan and monitor progress.• Collaborate with internal teams and 3rd parties to design, develop and implement projects.• Lead the team and ensure all members are on board with delegated tasks.• Deliver projects on time ensuring quality standards are met.

• Develop and implement comprehensive social media strategies.• Create and manage social media presence on networking sites.• Coordinate social media strategies with customer like marketing, customer relations, corporate communications etc.• Lead efforts to build online communities, capture and engage new audiences.• Manage social media campaigns and day-to-day activities.• Measure the impact of social media programs and analyze review and report on effectiveness of campaigns.• Regularly share insights gained from social media monitoring into the marketing team.• Research and recommend new opportunities and applications.• Create content management plan and social media posting schedule.• Build social media partnerships to maximize opportunities.• Develop and publish the relevant Key Performance Indicators for social media efforts.• Keep up to date on trends in Facebook advertising including researching competition.• Use social media analytics tools, analyze data for trends and managing social networks.• Report on social media applications and press release results.• Monitor trends in social media tools, trends and applications.

• Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules. • Develop and coordinate digital and social media strategies, campaigns and applications.• Responsible for social monitoring, measurement, online reputation and crisis management. • Track and report the social media and the internet content for online reputation management and other marketing purposes.• Work closely with the marketing communication department creating the strategy to adapt the offline tone of voice for social media channels.• Brief digital agencies for social media projects, evaluate creative ideas and coordinate the life cycle of the ongoing projects.• Develop and execute innovative projects such as viral movies, Facebook applications, Twitter based engagements and other social media activities.• Monitor trends in digital world and social media.• Keep track of social media channels and campaigns.• Prepare competiton analysis and benchmarks.

• Develop strategies and implement segment-based campaigns for banking transactions, salary payment customers, utility payment and various range of banking products for customer acqusition, cross-sale and profitability. • Coordinate product and IT departments, CRM Campaign Management and Call Center for campaigns and other marketing activities.• Prepare detailed competition analysis, benchmarks and campaign reports.• Design and execute Customer Due Diligence (CDD) and Net Promoter Score (NPS) programs.• Design product bundles specific to customer needs to enable the bank to become the primary bank of financial relations.• Design and implement actions for cross-sell, retention and anti-attrition of mass segment.

• Portfolio management• Counseling customers on banking products and services• Promoting and selling the bank's services and products

• Portfolio management• Counseling customers on banking products and services• Promoting and selling the bank's services and products

• Promoting and selling the bank's services and products• Counseling customers on banking products and services