Ozan Kaya Email & Phone Number

İstanbul, Türkiye

İstanbul, Türkiye

• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Plan, execute, and optimize performance marketing campaigns across channels.
• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Utilize analytics and performance data to make informed decisions, adjusting strategies to improve campaign efficiency and effectiveness.
• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗢𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Manage and optimize the allocation of marketing budgets to maximize ROI and meet cost-per-acquisition (CPA) targets.
• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Continuously track, analyze, and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer acquisition costs.
• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Oversee the planning, development, and maintenance of the company website to ensure it meets business objectives and provides a positive user experience.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Manage website content, including updates, improvements, and content creation, ensuring consistency, accuracy, and alignment with brand guidelines.

Istanbul, Turkey

• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Plan, execute, and optimize performance marketing campaigns across channels.
• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Utilize analytics and performance data to make informed decisions, adjusting strategies to improve campaign efficiency and effectiveness.
• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗢𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Manage and optimize the allocation of marketing budgets to maximize ROI and meet cost-per-acquisition (CPA) targets.
• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Continuously track, analyze, and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer acquisition costs.
• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Oversee the planning, development, and maintenance of the company website to ensure it meets business objectives and provides a positive user experience.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Manage website content, including updates, improvements, and content creation, ensuring consistency, accuracy, and alignment with brand guidelines.

Istanbul, Turkey

• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Develop and implement comprehensive marketing communication strategies that align with the company's goals and target audiences.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Create, curate, and manage engaging content across various channels, including social media, email newsletters, blogs, and press releases, ensuring consistency in messaging and tone.
• 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Ensure that all marketing communications consistently reflect the brand's voice, values, and positioning, reinforcing brand identity in all materials.
• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Plan and execute multi-channel marketing campaigns, coordinating with cross-functional teams to deliver impactful and cohesive messages.
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversee the company's social media presence, developing content strategies, managing posting schedules, and engaging with the audience to build brand loyalty and drive engagement.
• 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Develop and distribute internal communications, such as company newsletters and updates, to keep employees informed and aligned with company goals.

Istanbul, Turkey

• Manage agency relations, day-to-day production, as well as campaign budgets and schedules.
• Develop and coordinate media strategies and campaigns.
• Responsible for marketing acitivities, PR, online reputation and crisis management.
• Work closely with product and sales departments and develop communication startegies.
• Brief agencies for online/offline projects and evaluate creative ideas and coordinate the life cycle of the ongoing projects.
• Prepare competiton analysis and benchmarks.Create company literature and other forms of communication.

Istanbul, Turkey

• Provide end-to-end project management.
• Scope the project requirements and prepare budget.
• Develop a detailed project plan and monitor progress.
• Collaborate with internal teams and 3rd parties to design, develop and implement projects.
• Lead the team and ensure all members are on board with delegated tasks.
• Deliver projects on time ensuring quality standards are met.

Istanbul, Turkey

• Develop and implement comprehensive social media strategies.
• Create and manage social media presence on networking sites.
• Coordinate social media strategies with customer like marketing, customer relations, corporate communications etc.
• Lead efforts to build online communities, capture and engage new audiences.
• Manage social media campaigns and day-to-day activities.
• Measure the impact of social media programs and analyze review and report on effectiveness of campaigns.

Istanbul, Turkey

• Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Develop and coordinate digital and social media strategies, campaigns and applications.
• Responsible for social monitoring, measurement, online reputation and crisis management.
• Track and report the social media and the internet content for online reputation management and other marketing purposes.
• Work closely with the marketing communication department creating the strategy to adapt the offline tone of voice for social media channels.
• Brief digital agencies for social media projects, evaluate creative ideas and coordinate the life cycle of the ongoing projects.

Istanbul, Turkey

• Develop strategies and implement segment-based campaigns for banking transactions, salary payment customers, utility payment and various range of banking products for customer acqusition, cross-sale and profitability.
• Coordinate product and IT departments, CRM Campaign Management and Call Center for campaigns and other marketing activities.
• Prepare detailed competition analysis, benchmarks and campaign reports.
• Design and execute Customer Due Diligence (CDD) and Net Promoter Score (NPS) programs.
• Design product bundles specific to customer needs to enable the bank to become the primary bank of financial relations.
• Design and implement actions for cross-sell, retention and anti-attrition of mass segment.

Istanbul, Turkey

• Portfolio management
• Counseling customers on banking products and services
• Promoting and selling the bank's services and products

Istanbul, Turkey

• Portfolio management
• Counseling customers on banking products and services
• Promoting and selling the bank's services and products

Istanbul, Turkey

• Promoting and selling the bank's services and products
• Counseling customers on banking products and services

Lisans Derecesi, Linguistics

Education record