Ozde Duygu Yaprak Email & Phone Number

• Managing comprehensive marketing activities across diverse regions including the US, UK, Europe, MEA, and APAC
• Leading dynamic teams in marketing, growth, SDR, and product management, with 18 direct reports.
• Orchestrating innovative lead generation strategies and enhancing lead nurturing processes.
• Optimizing growth channels, driving social media engagement, and elevating overall marketing communications.
• Strategically planning and executing international fairs, trade… Show more
• Strategically planning and executing international fairs, trade shows, and customer events to boost brand visibility.Accomplishments

İzmir, Turkey

• Led cross-functional teams responsible for product management and growth strategies.
• Pioneered the launch of Turkey's first marketplace tailored for couples, "Yuvanikur.com."
• Managed and secured funding approval for the TUBITAK project.
• Innovated the honeymoon reservation system, forging strategic partnerships with Otelz and Tatilbudur.
• Orchestrated growth initiatives, marketing campaigns and participated in successful fundraising rounds.
• Implemented daily scrum… Show more

• Managing projects in global scale for electric hobs and connected cooking products
• Product manager for countries; Spain, Portugal, Belgium, Luxembourg, Netherlands, Greece, Hungary, Bulgaria, Slovenia and Croatia
• Long term strategy planning & execution for electric hobs and connected cooking products
• Responsible for content management and partnership development
• Coordinating r&d, industrial design, production, system design, marketing and local teams

• Overall responsibility of personal cloud service “lifebox”, downloaded by 4,2mio subscribers, and had 800K+ monthly active users.
• Relaunched the service and changed the brand name from «akıllı depo» to «lifebox», for targeting the global market.
• Redesigned the brand characteristics, value propositon and communication strategy from scratch.
• Launched lifebox in KKTcell under the name of lifecell digital brands and made an operator agreement.
• Operating Telco bundle & terminal… Show more
• Operating Telco bundle & terminal bundle campaigns and increased revenue by +574% in 2016.

• Responsible from KPI’s, offers & loyalty programme of Small Business Segment with 3mio subscribers
• Developing segment strategies, value propositioning, go-to-market strategies to differentiate from the competition, maintaining customer loyalty and satisfaction while ensuring revenue management.
• Identified market and competitive trends that are impacting segment customers, developing offers accordingly and fulfilling segment needs.
• Managed Super Esnaf application, which contains… Show more
• Managed Super Esnaf application, which contains approximately 300K small business shop owners’ information available on the map, downloaded by 230K subscribers.
• Identified 3rd party cooperation opportunities and managed relationships with them.

• Responsible from corporate mobile voice tariffs & campaigns for mass segment, managed revenue of 714M TL
• Led new product development and launch processes for mobile voice products
• Evaluated opportunities on a case-by-case basis based on competition, revenue growth and overall corporate strategy
• Monitored KPIs regularly & prepared monthly reports to the board of directors, highlighting hot/critical issues & proposing action plans with proactive approach
• Coordinated… Show more
• Coordinated marketing communications, customer experience, information and communication technology, regulation, sales and finance departments for the excellent execution of strategies.

• Executed communication and relationship with handset vendors
• Designed value-added terminal offers with handset accessory vendors.
• Developed business plan and roadmap of value-added handset offers for 2012

• Monitored the market, trends, and competition in Turkey and abroad. Based on the analysis & market research, developed differentiating marketing & communication strategy for VitrA, presented the project to the board of.
• Assisted to preparation of VitrA Catalogue 2011 with UltraRPM agency.

3.86, Industrial Engineering And Management

Activities and Societies: ESTIEM (European Students of Industrial Engineering and Management), Bilkent University Business & Financial.

5.00

Ranked 1st on graduation