Vp Of Strategy And Communications
Current• Formulation and design of strategic action plan for Association.• Preparation of the Association’s strategic program for 2021-2023. • Preparation of professional reports and studies on various issues and transmitting them to Knesset members, Mayors, and other policy makers. • Management of Association’s media activities including marketing and advertising.• Management of media campaigns and determination of a media strategic action plan.• Management of the Association's media activities on social networks.• Participation in professional discussions in various Knesset committees.• Guest lecturer in the field of communication and strategy at Bar Ilan University, Ben Gurion University and the Ono Academic Campus.• Additional highlights:Over the years I have led special, high-profile PR campaigns that have contributed to road safety in Israel. Among these campaigns: excluding half helmets from the Israeli law, as a legit safety messures; raising the allowable riding age from 14 to 16 on electric scooters and include the obligation to wear a helmet for all riders of all ages; Led the struggle to strengthen the traffic police and accordingly we were able to double the number of traffic police cars; Led several campaigns to recruit 4,000 volunteers for the Or Yarok Association; Led a campaign to improve the infrastructure on the high-risk roads ("red") which led to save many lives and suffering of Israeli citizens; Each year I have published thousands of media items across the leading media in Israel, in order to increase awareness to road safety and drive actionable programs.