I have extensive professional experience in the field of national and local communications. I'm leading the communications department and the overall communications strategy for the Or Yarok, the Israeli Association for Safer Driving.I'm an expert in turning data points into messaging that serves the organization's strategy and make an impact. During the past 10 years I've gained an extensive experience working with governmental institutions, such as the Knesset, national committees, the national Information and Research Center, the State Comptroller of Israel and government ministries. I have a proved track record in orchestrating the media and make a change among national scale decision-makers and policy-makers. As VP of Strategy and Communications, I am responsible for planning and executing Or Yarok campaigns across media channels specializing in social networks and branding. I am responsible for liaison with government officials and transmission of professional data and reports to the Knesset members (the unicameral national legislature of Israel) and the heads of various Knesset committees. Most of my work focuses on analyzing raw information, academic studies, researches, surveys, statistics and trends and translate them into accessible media items to be published by the leading media in Israel: broadcast TV, national newspapers, radio, leading publishers across the web, social networks and more. Over the past few years I have initiated and executed the publication of tens of thousands of articles in all media.
