• Formulation and design of strategic action plan for Association.• Preparation of the Association’s strategic program for 2021-2023. • Preparation of professional reports and studies on various issues and transmitting them to Knesset members, Mayors, and other policy makers. • Management of Association’s media activities including marketing and advertising.• Management of media campaigns and determination of a media strategic action plan.• Management of the Association's media activities on social networks.• Participation in professional discussions in various Knesset committees.• Guest lecturer in the field of communication and strategy at Bar Ilan University, Ben Gurion University and the Ono Academic Campus.• Additional highlights:Over the years I have led special, high-profile PR campaigns that have contributed to road safety in Israel. Among these campaigns: excluding half helmets from the Israeli law, as a legit safety messures; raising the allowable riding age from 14 to 16 on electric scooters and include the obligation to wear a helmet for all riders of all ages; Led the struggle to strengthen the traffic police and accordingly we were able to double the number of traffic police cars; Led several campaigns to recruit 4,000 volunteers for the Or Yarok Association; Led a campaign to improve the infrastructure on the high-risk roads ("red") which led to save many lives and suffering of Israeli citizens; Each year I have published thousands of media items across the leading media in Israel, in order to increase awareness to road safety and drive actionable programs.

• Management of Association’s communications and PR.• Planning nation-wide media strategy for Association, implementation of plans and management of unique programs for convey the Association’s messages. • Organizing and managing media and advertising campaigns across all types of channels.• Organization and promotion of conferences, media events and seminars. • Winning third place in the Goldfish Advertising Competition in 2013 and 2015 and representing Israel in the international advertising competition in Cannes, France with posters raising awareness of reducing harm to children as pedestrians (2013) and raising awareness of driving under the influence of alcohol (2015). • Social media management. • Liaison with government ministries, Knesset members and Knesset committees. • Responsible for and management of 10 employees and service providers of all types of media.• Crisis management, multi-channel management of critical areas in the field of safety and accidents. • Advising the Association’s speakers and preparing them for presentations and media appearances. • Raising awareness by writing, producing, and distributing information materials.• Ongoing contact with media outlets in Israel including television, press, Internet, radio, and social media. • Participation in Association’s Board meetings, management meetings and strategic staff meetings. • Conduct of commercial negotiation with media outlets regarding collaboration and content.

• Media Consultant for Or Yarok Association• Spokesman and PR services relating to local media.• Campaign management, PR, and working with media in ultra-Orthodox and Arab sectors.

• News correspondent in the field of cellular and technological innovations.

Writing articles about sport on Internet