Pablo Arellano Email and Phone Number

● Worked directly with Maaco franchise owners, both single store and multi-store owners to assist with local-level marketing initiatives across Hawaii, California, Texas, Arizona, and Florida. ● Built and executed local media plans for multiple DMAs across the franchise system that included digital and traditional tactics.● Worked with leadership to develop and execute a Hispanic market outreach strategy.● Worked with agency partners to manage marketing and promotional campaigns across digital media channels, TV, radio, print and mobile.● Developed marketing and communication materials to recap promotions and new initiatives.● Developed promotional materials in Spanish and English through the Adobe Creative Suite. ● Monitored franchisee’s online accounts, update store hours and simple data on (Google My Business, Yelp, Yext, etc.)● Work with the digital team to manage corporate SEM and SEO efforts ● Worked with agency partners and provide local market input and direction to drive marketing, media and promotional plans to meet franchise sales goal

Responsible for strategizing and managing digital and social media marketing campaigns with combined budgets of up to $1M for various top-level accounts while efficiently forecasting, allocating, and tracking resources to successfully serve the agency's clients. Key Campaign Highlights ● Researched and established a social media strategy for Daniel Suarez, a professional NASCAR driver looking to boost his social media presence and directly oversaw the day to day community management of his Instagram, Facebook, and Twitter social accounts. ● Developed a fully integrated campaign for Panini across social, digital, TV, radio, grassroots, web, and print that featured top athletes and influencers, boosting sales for their 2018 World Cup sticker album.● Strategized and executed fully integrated campaigns and media plans for Combate Americas on a monthly basis to drive ticket sales and tune-in across paid social media, digital programmatic ads, TV, and radio. ● Managed paid digital and social campaigns for beIN Sports to promote and drive tune-in to the network's key soccer matches throughout 2019.● Supported Spanish sports brand, Joma, with social media strategy, content development, and community management.● Managed paid digital and social holiday campaigns for SOCCER.COM, ensuring we met goals and objectives for the online retailer.● Executed an influencer and PR strategy for PLAYR, a GPS tracking device for soccer players, as they entered the U.S. market with the goal to raise product awareness and driving sales in the U.S. market.● Created and executed Instagram AR filters for Bojangles to increase brand awareness in a unique way which generated 1M organic impressions.