Pablo Martín García

Pablo Martín García Email and Phone Number

Director Business Consulting @ Prodware
Madrid, ES
Pablo Martín García's Location
Greater Madrid Metropolitan Area, Spain
About Pablo Martín García

I help companies bridge the gap between Business and IT in their CRM, BI and Analytics strategy. I am a natural team leader with a broad international experience, and with extensive knowledge in the areas of CRM, analytics (Power BI), CDP (Dynamics 365 Customer Insights), marketing and sales in different sectorsAs an experienced analytic marketing professional with solid finance and mathematic skills who has built and managed highly effective teams of cross functional profesionals, I enjoy working in areas where team building, innovation, analytic thinking and customer orientation are required.Areas I am working on:- CRM: I have led the team that deployed CRM Marketing and Sales in over 12 geographies.- Analytics and Business Intelligence: I have built and trained the team that delivered Power BI implementations of Reports & Executive Dashboards, M based data mash-ups...- Big DataSpecialties: CRM, Business Intelligence, Power BI, CDP, Customer Insights, Marketing Automation, Consulting, Data Modeling, Marketing, Market Research.

Pablo Martín García's Current Company Details
Prodware

Prodware

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Director Business Consulting
Madrid, ES
Website:
prodwaregroup.com
Employees:
1509
Pablo Martín García Work Experience Details
  • Prodware
    Director Business Consulting
    Prodware
    Madrid, Es
    View
  • Prodware
    Business Consulting Director
    Prodware Jun 2017 - Present
    Madrid Area, Spain
    I help companies improve their operations by leveraging both business processes and technology.Specific areas of focus are:- Customer Experience Management - Customer Journey definition.- Digital Marketing and Marketing Automation- Marketing Analytics (Power BI & Dynamics 365 Customer Insights)- Data: Privacy (GDPR), Data Quality & Data Governance.
    View
  • Icemd
    Associate Lecturer
    Icemd Jun 2017 - Present
    Madrid Area, Spain
    Senior Management Program in Digital Sales.Customer Intelligence - Marketing Segmentation - CRM - Digital TransformationMaster in Digital MarketingCustomer analysis and segmentation
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  • Self Employed
    Crm & Business Intelligence (Bi) Consultant
    Self Employed Dec 2016 - Present
    Madrid Area, Spain
    I help companies in their journey with CRM transformation and empower their business decisions through data visualization and analytics.
  • Aon Risk Solutions
    Crm Global Program Manager
    Aon Risk Solutions Jan 2012 - Oct 2016
    Madrid Area, Spain
    Global Lead for CRM strategy and projects implementation in Aon Affinity.- Advising business units on the potential of CRM (Salesforce), Marketing Automation (Salesforce Marketing Cloud) & Analytics (Microsoft Power BI) in their business.- Identification of opportunity, business case definition and cost benefit analysis.- Coordination of local and global teams in multiple geographies (business analysis, process optimization, requirements gathering, configuration, test, deployment, change management).- Support global tenders with CRM and Business Intelligence processes.- Deployment of Salesforce, Marketing Cloud and Power BI analytics in several countries with different maturity levels, among others: UK, Spain, France, Canada, South Africa, Switzerland, US & Brazil.
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  • Aon Direct Group
    Global Marketing Manager
    Aon Direct Group Dec 2009 - Dec 2011
    Madrid Area, Spain
    Overseas Direct Marketing Insurance Programs, particularly in APAC region.- Setting up and managing the business development plan for Aon Affinity in Asia.- Leading implementation of Direct Marketing insurance programs in China (including business case and legal operating model definition, selection of partners, product, underwriter and CRM system)- Supporting local teams in business development, program management and account management in Singapore, Hong Kong, continental China, Philipines, Vietnam, Thailand and Malaysia.
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  • Aon Direct Group
    Marketing Manager
    Aon Direct Group Dec 2005 - Dec 2009
    Madrid Y Alrededores, España
    - In charge of a 7 people team, responsible for developing and implementing Aon Direct Spain marketing, analytics and sales strategy.- Liaise with all program sponsors (utility companies, banks, direct marketing vendors, retailers…) and underwriters.- Manage sales and marketing processes end-to-end: develop strategy, select product portfolio, establish pricing, define market and database segmentation, set campaign targets and campaign planning, channel selection, define marketing materials.- Support key projects and business development activity, both in Spain and other European countries.
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  • Santillana Formacion
    Business Intelligence
    Santillana Formacion May 2003 - Dec 2005
    Madrid Area, Spain
    - Product positioning: competitive landscape, customer needs research, product communication and pricing policy.- Negotiation and development of distribution networks.- B2C: Direct channels management. Telemarketing and web.
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  • Newknow
    Marketing Analyst
    Newknow Sep 2000 - May 2003
    Madrid Area, Spain
    - Market analysis: Competitive intelligence, market size, main players, revenue and growth.- Patents analysis and portfolio.- Account management.

Pablo Martín García Skills

Crm Business Intelligence Analytics Business Strategy Direct Marketing Strategy Business Development Market Research Team Management Salesforce.com Power Bi Management Marketing Customer Relationship Management Marketing Strategy Business Analysis Telemarketing Business Analytics Project Management Program Management Strategic Planning Salesforce Insurance Analysis Marketing Communications Leadership Digital Marketing Team Leadership Financial Modeling Account Management Marketing Management Pricing Negotiation Marketing Automation Sales Digital Transformation Consulting E Commerce Digital Strategy Integrated Marketing Microsoft Excel Data Governance Customer Intelligence Data Modeling Marketing Operations Microsoft Powerpoint

Pablo Martín García Education Details

Frequently Asked Questions about Pablo Martín García

What company does Pablo Martín García work for?

Pablo Martín García works for Prodware

What is Pablo Martín García's role at the current company?

Pablo Martín García's current role is Director Business Consulting.

What schools did Pablo Martín García attend?

Pablo Martín García attended Escuela De Organización Industrial, Universidad Pontificia Comillas, University Of Southampton, Universidad Complutense De Madrid.

What skills is Pablo Martín García known for?

Pablo Martín García has skills like Crm, Business Intelligence, Analytics, Business Strategy, Direct Marketing, Strategy, Business Development, Market Research, Team Management, Salesforce.com, Power Bi, Management.

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