Chris Pacheco Email and Phone Number

• Oversees all product launches and refreshes for the entire company product catalog of karaoke machines, apps, and all new category expansions • Manages a product portfolio of 35 kids, traditional, and semi-professional karaoke machines, accounting for $50MM in annual sales, in a highly seasonal, competitive category • Leads a team of five with additional freelancers and seasonal employees • Owns the overall product roadmap and provides executive stakeholders with visibility as to sequencing, timing, and tradeoffs to achieve the vision• Expanded the product line annually by adding 30% of new models while managing the exit strategy for end-of-life products • Introduces new technologies such as Wi-Fi, video casting, and proprietary singing features, leading industry innovation and an evolving aging product line • Strategizes new product development, building assortments that fit specific retailer requirements, expanding brand reach and market share • Continuously improves processes, project timelines, and closely monitors product performance and consumer reviews for enhancement opportunities • Selected to simultaneously serve as Interim Head of Marketing during a major reorganization; oversaw traditional and digital marketing strategies

• Managed the company product assortment of 35+ karaoke machines and accessories, which sold over 1 million units annually • Developed and launched new products under tight, strict timelines for the largest U.S. retailers, including Amazon, Walmart, Best Buy, Target, and Costco • Launched 11 new products, translating to over 300K units sold at Retail in the first year of employment• Extensive international travel, working directly with factories, engineers, sourcing, and quality control teams to execute product development goals• Proactively created and implemented product development and sourcing procedures

• Helped launch the sourcing department, working directly with company founders and executives to create Private Brand programs o Conceived and launched four Private Brands and product assortments, transforming disruptive innovation into competitive advantage and a profitable businesso Exceeded $4MM in sales in less than six months, surpassing initial $3MM sales plano Established a top 50 brand in sales out of over 500 brands sold at Chewy • Delivered a 47% cost savings on newly developed products while meeting and exceeding the specifications of nationally branded productso Increased gross margin rates by 20% and generated new customer retention • Orchestrated all aspects of product development and sourcing, including vendor selections, negotiations, factory qualifying, assortment optimizations, quality control, packaging, marketing activities, and web content development

• Responsible for a portfolio of categories, managing retail assortments for 1,500+ retail stores • Led all aspects of everyday and seasonal business for $50MM laptop bags and backpacks categories for all Office Depot and OfficeMax stores• Strategized and executed critical functions related to retail merchandising, such as assortment management, performance analysis, financial forecasting, marketing, negotiations, and vendor relationships in daily, quarterly, and annual contexts • Methodically harmonized respective categories following the Office Depot and OfficeMax merger in 2013, providing an optimal shopping experience and delivering $1MM+ in cost savings

• Executed critical merchandising functions for the $240MM seating category, inclusive of assortment strategies, promotional plans, seasonal buys, marketing activities, and vendor relations• Provided strategic and analytic support to interpret and forecast sales, margin, GMROI, turn, and other critical retail metrics• Negotiated and increased vendor program allowances to deliver $2MM in incremental vendor funding

• Curated product assortments, resulting in 60% category penetration of private brand products, where the company average was less than 30%• Liaised between merchandising and cross-functional teams (global sourcing, social compliance, quality assurance, design, packaging, logistics, and customs) to communicate relevant information accurately and effectively to the appropriate teams

Developed and sourced products from initial ideation to final presentation in categories including Furniture, Garden Décor, Baby, Pet and Photo Frames to create personalized programs for various types of retailersCoordinated sourcing and development processes through numerous cross functional teams including international sourcing offices, Creative, Legal, Quality Control, Labeling, Packaging, Finance and Sales TeamsExtensive Asia travel focused on new product development, sourcing and production-line reviews