In charge of omnicommerce commercial campaign strategy, managing customers, products, discounts, stocks, store experience, web experience, multi-channels communication, performance and finance optimization…Working in team with, Marketing and Omnicommerce department, Service, Purchasing, Performance, Supply chain, StoresLooking for increase customer traffic and conversión to the stores (ON/OFF) developing the company profit, and the customer loyalty.

Responsible for of Customer “Life Time Value Strategy”, managing, Customer Intelligence, Loyalty, CRM, Community to Find, Grow and Keep the Customers.In this years I have had the opportunity to design and create the human, technological and financial structure of Customer Intelligence, Loyalty, CRM, and be one of the founder of Leroy Merlin Data Office.I have had a key role in different company transformations such as “digital” creating a omnicommerce customer experience… Show more Responsible for of Customer “Life Time Value Strategy”, managing, Customer Intelligence, Loyalty, CRM, Community to Find, Grow and Keep the Customers.In this years I have had the opportunity to design and create the human, technological and financial structure of Customer Intelligence, Loyalty, CRM, and be one of the founder of Leroy Merlin Data Office.I have had a key role in different company transformations such as “digital” creating a omnicommerce customer experience, “organizational” using agile methodologies, “internacional” creating more globals synergies, and “customer centric”, integrating customer data, as omnichannel transaction, NPS, Product Reviews, studies… to facilitate decision-making Show less

Designed and managed the launch of Leroy Merlin Spain's profiles across various social media platforms, and created "Leroy Merlin Community” from scratch. He led the business model, technology, content, SEO, digital marketing, analytics...Built a team with more than 300 animators around Spain who still today play a key role in supporting the project today.As a result today LM is one of the top brand in Social Media Ranks in Spain, a internacional reference for “ADEO Groupe”… Show more Designed and managed the launch of Leroy Merlin Spain's profiles across various social media platforms, and created "Leroy Merlin Community” from scratch. He led the business model, technology, content, SEO, digital marketing, analytics...Built a team with more than 300 animators around Spain who still today play a key role in supporting the project today.As a result today LM is one of the top brand in Social Media Ranks in Spain, a internacional reference for “ADEO Groupe” social media strategy, and Community still very active with hundreds of thousands of active members Show less

Collaborate in the social media module of the MIB, trying to create brand communities that integrate the customer into the "value chain" impacting the short and long term profitability of the company.

I have shared my experience measuring and activating actions to increase the economic impact of actions in Social Media

Agent Yellow was one of the first social media and digital PR agencies in Spain, I lived the fantastic experience to start from cero, with a demand study, discovering what digital marketing services market will need, starting alone to sales and produce the services in a garage (like in the movies), four year after the company reaching an annual turnover of €1M and employing 15 people. We launched top-tier brands on social networks (Universal Pictures, Paramount, Sony Pictures, PS,Pepsi… Show more Agent Yellow was one of the first social media and digital PR agencies in Spain, I lived the fantastic experience to start from cero, with a demand study, discovering what digital marketing services market will need, starting alone to sales and produce the services in a garage (like in the movies), four year after the company reaching an annual turnover of €1M and employing 15 people. We launched top-tier brands on social networks (Universal Pictures, Paramount, Sony Pictures, PS,Pepsi, Chiquilin, Marbu, Kellogg, Suchard, Fiat, OCB, Zumos Pago, Caja Vital, Nuez, Windows Phone, Home English, with achievements such as:Facebook features Turron Suchard as the first success story in Spain."Espacio Sony" leads film distributor profiles for the 3rd consecutive year.Sony (Pictures and PS) becomes the first brand to open a Premium profile on Tuenti.Pepsi Spain gains over 300,000 new followers in just 3 months. Show less

• Planning, development and control of online advertising campaigns, for clients such as Apple, Menaje del Hogar.• Temporary direction of the Online Media Department of CICM, with accounts such as ENDESA, ONO or IFEMA, complying with an agreement between both companies.

Start-up of a new business area.• Use of the Internet and new technologies as service tools.• Closing of 2 collaboration agreements with companies in the construction sector.• Control of the commercial work carried out in the area.