Pedro Freyre, Mba Email & Phone Number

Saint Paul, Mn, Us

Humlebæk, Denmark, Dk

St Paul, Mn, Us

Forward-looking and customer-centric marketing organization with goal of unlocking growth by executing end-to-end lead-generating campaigns and by building game-changing product innovation pipeline.• Developed “learning-first” team innovation culture by upskilling diverse marketing organization across 3 continents. This resulted in the creation of new business development platforms with 5 defined opportunities and a total addressable market of +$2B.• Lead cross-functional team of product developers and application engineers to bring innovation concepts through commercialization gate process resulting in development of a business platform worth +$350M.• Lead annual Marketing Planning Process of a +$43B core automotive market. Developing a robust marketing plan from situational analysis, strategy development, tactical recommendations, budget allocation and execution.

St Paul, Mn, Us

Structured as an Internal Consulting Group, SMD develops the next generation of 3M leaders in strategy, marketing, and business development.• Managed team of 7 direct reports providing coaching, identifying training opportunities and mentoring to improve consultative skills, problem solving capabilities, presentation skills and career planning. • Provided strategic consulting to 3M Sr. Leadership across 3M Business Groups to identify white space opportunities and develop robust “Go-to-Market” strategies. Confidential recommendations presented to 3M Sr. Leadership.

St Paul, Mn, Us

Optimized growth in a $180M medical device portfolio with products in various stages of lifecycle. This included portfolio management, pricing, and discovery of innovation concepts. Achieved +5% growth in 2 of 3 years.• Led market research process of customer pain-point identification, crafting of value propositions and development of marketing campaign foundations. Worked with marcomm communication experts, external agencies and execution marketers to develop content and execute Integrated Marketing Campaigns resulting in +11% sales growth of hero product. • Ensured global alignment of Integrated Marketing Campaigns by socializing uncovered insights that shaped marketing campaigns. Conducted campaign roadshows with regional marketing counterparts and other relevant stakeholders. • Identified Product Development opportunities by uncovering product barriers used in emerging treatment plans, resulting in three innovation concepts worth +$200M.

St Paul, Mn, Us

Responsible for all areas of marketing for new products. From definition of must-have benefits, claim development, launch plan, marketing campaign toolkit creation to post-launch product management. 3M Healthcare Marketing Excellence Award Recipient.• Marketing representative of core team that transitioned from Product Marketing to Procedural Marketing. Helped define procedural marketing and develop processes for other marketers to follow. Successfully implemented new process in a major global launch. • Successfully commercialized two products globally. Functioned as Product Marketing Manager on Y1 and Y2 post-launch achieving sales of ~$8M and Y2 sales of ~$10M.• Mentored incoming New Product Marketers to Oral Care Division. Shared best-practices of forecasting, campaign development and post-launch regional support.

St Paul, Mn, Us

Structured as an Internal Consulting Group, SMD develops the next generation of 3M leaders in strategy, marketing, and business development.• Conducted Marketing Consulting across 3M business groups and divisions to accelerate growth and identify white space opportunities. Projects included development of an innovation platform in Home Organization segment, Value Proposition development for 3M core Industrial Adhesives and a deep diveon Hispanic Markets Penetration. • Built integrated marketing platform, including digital and social media tactics for 3M’s first maize-based patient warming product. Worked with portfolio manager to conduct voice-of-the-organization research to identify internal allies and stakeholders who needed persuading.

Orrville, Oh, Us

Customer-facing role focused on providing data-driven consulting to category buyers. Shopper advocate.• Supported Safeway’s growth objectives in core categories by providing consultative, data-driven approach to pricing, shelf-management, SKU management and promotional support. • Helped achieve significant growth in core categories (+3-5%), optimizing shelf-space to reduce out-of-stock during key promotion and shopping periods.

Customer-facing role focused on providing sales analytics consulting to sales and category managers. • Supported PepsiCo’s growth objectives by providing data-driven (POS and Panel Data) recommendations to Category Managers and Sales Managers. • Partnered with Business Development Managers to improve sales performance, building increased promotional support, optimizing pricing, and maximizing shelf presence.

Mba, Marketing

Bachelor Of Science, Business Administration