As the Supervisor of Social Media Intelligence at The Hershey Company, I lead social listening/ intelligence for the U.S. business. I also manage a global team of Social Media Engagement Specialists who execute the company’s social care strategy across multiple social media platforms. With over four years of experience in social media insights and engagement, I have a passion for discovering consumer trends, delivering actionable insights, and fostering authentic relationships with our audience.I have multiple certifications from NetBase Quid, a leading social listening tool, and I use it to analyze data from various sources to proactively assess brand health, marketing effectiveness, hot topics, and consumer sentiment. I share the results in real-time with the business and present tactical recommendations to solve challenges and seize opportunities. I also develop and lead social media engagement training for my team to ensure consistent response and usage across regions. I support them with best practices, system issues, and escalated cases. My mission is to provide impactful insights and create authentic relationships that enhance The Hershey Company's reputation and growth.