I’m a healthcare state policy executive with over a decade of experience in advancing quality initiatives that align with short- and longer-term external stakeholder and organizational goals. I am a change agent recognized for driving innovation based on market insights inclusive of State and Federal policy. I serve as a leader on a team that works tirelessly to engage and support State quality strategies while informing the value of and driving enhancements to current and future quality solutions and concepts.I aim to solve complex challenges with strategic solutions in an ever-changing healthcare landscape focused on population health through the lens of health equity, integrated behavioral health and digital data quality. As innovations in care delivery progress, I am committed to supporting integrated behavioral health, social, and medical care models that addresses the “whole person” and measure what matters most to the individuals served.The transition to truly paying for the value of health care delivered across every population, especially for those in underserved communities, is a long and difficult journey. However, I am honored to be part of the community of quality professionals committed to making it happen.Key Competencies:✦ LTSS (HCBS)✦ Strategic Planning ✦ Vision Setting ✦ State Engagement✦ Health Equity✦ Behavioral Health Integration✦ Policy Development ✦ Population Health✦ Budgeting ✦ Quality & Compliance✦ Public Speaking ✦ Strategic Recommendations ✦ Relationship Building ✦ Stakeholder Relations✦ C-Suite Sales ✦ Virtual Sales✦ Account Management ✦ Storytelling ✦ Team Leadership ✦ Project Management✦ Agile Methodology✦ Coaching & Mentoring
Apiq Consulting, Llc
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Founder And CeoApiq Consulting, LlcWashington, Dc, Us
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Director, State AffairsNcqa Jul 2021 - Apr 2023United StatesServe as a state liaison for states across the country, supporting the division’s budgetary process and advancing a vision for ensuring quality measurement is prioritized as the healthcare policy landscape evolves. Partner with states and state Medicaid agencies to advance Medicaid transformation, Medicaid and Medicare integration for duals, and interagency collaboration trends to provide targeted NCQA solutions that support quality strategies. Engage states in critical topics to improve quality and performance reporting, including health equity, digital data quality and reporting, behavioral health policy and integration, long term care and value-based contracting. Act as a constant resource, addressing state Medicaid transformations and aligning them to NCQA solutions that support non-duplication and deeming opportunities. Collaborate with innovation product teams that manage the evolution of NCQA quality solutions and investigate how to advance current products, impacting areas such as utilization management, credentialing, and population health. Selected Highlights: ✓ Developed a framework to migrate manual tracking process into Salesforce to manage new and upcoming state mandates to enhance reporting opportunities to support cross-functional teams and reporting to NCQA leadership - increasing transparency of impacts on revenue and survey management resource allocation✓ Developed a crosswalk between NCQA LTSS Standards and Federal waiver regulations increasing transparency for states to see an opportunity to reduce oversight and audit activities✓ Lead Medicaid Quality Network webinar on Social Needs Screening and Health Equity for states and implemented the use of polling across webinar series to support cross-functional intelligence sharing and gathering to inform NCQA product and measure development. -
Sr. Account ExecutiveNcqa Jan 2021 - Jul 2021United StatesPartnered with key national accounts to expand business development opportunities. Managed 10+ accredited national health plan accounts and identified additional product offerings while serving as a liaison to guide innovation within organizations as NCQA and quality solutions evolved. Provided ongoing engagement and communications surrounding upcoming events and ensured clients were informed on the crucial product and market insights related to client development and business objectives – sharing key insights obtained from the market with other internal cross-functional teams.Selected Highlights: ✓ Exceeded target revenue objectives and goals month over month – achieving 91.1% to plan Q1 goal by closing $442K in new business. ✓ Created a business insights tool that provided a seamless low administration burden option for staff to provide updates on market insights across teams – storing, capturing, and saving for the Agile teams to use to advance tools and services. ✓ Partnered with Agile teams to capture the “voice of the customer” to drive product innovation and enhancements.✓ Secured one of the first and largest HIT vendors for NCQA’s first-ever Data Aggregator Validation program -
Director, Business DevelopmentNcqa Feb 2019 - Jan 2021Washington D.C. Metro AreaLed coaching and management of team initiatives. Developed and maintained reports focused on team metrics and the management of revenue targets to ensure optimal team performance. Served as a strategic advisor for targeting new business opportunities based on inbound inquiries – directing all prospects through the sales process. Constructed and presented custom slide decks for prospective clients and various stakeholders. Provided market insights to cross-functional teams that advanced program initiatives. Supported message development for target audiences that sported product branded for new product releases. Selected Highlights: ✓ Executed sales strategies to achieve and exceed department sales targets - securing $2.6 million in revenue in 2020 and $1.8mil in new business opportunity creation in 2019. ✓ Achieved an average KPI of 96% satisfaction from customers in Salesforce. -
Assistant Director Of Customer EngagementNcqa Jan 2014 - Jan 2019Washington D.C. Metro AreaLed consultative sales and front-end consultation across 11 key NCQA quality Accreditation and Certification programs. Launched the customer engagement sales team from the ground up – serving as the first dedicated NCQA sales representative for health plan accreditation. Built the department framework and established tracking metrics and business development targets Assisted with the development of training materials for future sales representatives within the team and acted in a coaching capacity for new hires. Led cross-functional meetings to integrate the sales teams into the operations process. Selected Highlights: ✓ Attained 200 % of early adopter recruitment goals for the newly released Accreditation of Case Management for LTSS (CM-LTSS) program.✓ Achieved 136% of plan revenue goals in 2014 and 164% of plan in 2015 for the Patient-Centered Connected Care Recognition program.✓ Exceeded target by 15 practices grossing $452K by leading early adopter recruitment efforts for the launch of Patient-Centered Connected Care (PCCC). ✓ Served as a strategic advisor based on customer engagement for Public Policy and Product Development divisions.✓ Served as a key program specialist at industry events across the nation. -
External Relations Manager For Recognition ProgramsNcqa Apr 2011 - Jan 2014Washington D.C. Metro Area
Paige Cooke Education Details
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Healthcare Communications -
Mass Communications, Broadcast Journalism
Frequently Asked Questions about Paige Cooke
What company does Paige Cooke work for?
Paige Cooke works for Apiq Consulting, Llc
What is Paige Cooke's role at the current company?
Paige Cooke's current role is Founder and CEO.
What schools did Paige Cooke attend?
Paige Cooke attended Boston University, Hampton University.
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Paige Cooke
Communications Professional With Experience In Higher Education And AthleticsLewiston, Me1snhu.edu -
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paige cooke
Sykesville, Md -
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