- Connect the dots between data points and brand goals to deliver impactful work that resonates with target audiences- Craft insightful briefs that inspire creative teams to produce innovative concepts that are rooted in intelligence- Inform internal and client-facing teams on breaking trends in culture, updates to social platforms, and perception/sentiment shifts that impact brand categories- Lead the development and implementation of end-to-end brand playbooks with a special focus on engaging social content- Analyze brand performance on social and offer strategic recommendations that support progress towards client benchmarks and KPIs- Support agency thought leadership efforts with POVs on major moments in advertising and social media

- Lead five accounts under the umbrella of one of the largest technology brands by overseeing social strategy, resourcing, and revenue forecasting - Provide thought leadership on emerging social platforms and trending content formats - Develop beneficial relationships with customers by understanding holistic marketing goals and implementing social initiatives that support account growth- Leverage Khoros technology to provide best-in-class community management, analytics and social listening - Set aspirational and achievable benchmarks and deliver reports that highlight key wins on each account- Manage over 30+ junior team members by providing counsel on business opportunities and personal career growth

- Create and execute integrated advertising strategies with a special focus on social and digital content for Broadway shows including The Phantom of the Opera, Jersey Boys, Les Miz, Miss Saigon, Torch Song, Angels in America and The Boys in the Band- Set custom digital KPIs for each client and produce performance reports to measure success- Utilize social listening insights to inform campaigns and overall digital strategy- Brainstorm compelling ideas to win new business- Manage influencer and vendor relationships to build brand ambassadors among industry tastemakers - Produce video content that engages social audiences

- Develop content, engage with audience members and manage client social channels across all platforms- Create and optimize compelling paid media campaigns to fulfill specific goals- Identify real-time opportunities for accounts to engage in to promote global relevancy- Curate and manage relationships with key influencers- Plan and execute social activations to generate brand attention and awareness- Attend client events to provide social support from the ground- Deliver performance reporting set against digital KPIs- Manage more junior level colleagues to ensure all account deliverables meet client's high standard of exceptional work

- Identify real-time engagement opportunities for brands to interact with on their respective social media channels- Write copy and develop accompanying graphics for social engagements- Advance and refine brand messaging across channels to target specific audiences- Establish influencers in each account's industry and interact with them to foster brand advocacy- Monitor media and provide amplification recommendations based on digital best practices- Develop and execute paid media campaigns to fulfill specific goals for digital growth

- Ensured that all advertisements arrived at their respective media outlets in a timely manner- Developed mutually beneficial relationships with both local and national media outlets- Assisted in developing creative concepts for upcoming events and shows- Maintained invoices for marketing expenses via Serenic- Managed creative assets, timelines and due dates for deliverables across every department- Compiled information and advertisements for each show's program- Crafted intriguing copy for show descriptions

- Built media lists for clients including PetSmart, Web.com, NRG Energy, and Texas Instruments- Crafted consumer-facing blog posts for Texas Instruments- Composed social media content for After School All-Stars, Golin Dallas, Texas Instruments, NRG Energy, Symantec, Norton and Cisco's Investment and Collaboration verticals- Monitored the media landscape for Cisco Collaboration and Cisco Investments to report important findings- Developed influencer lists for Cisco and NRG Energy in order to most effectively engage with important audience members in each industry- Assisted in compiling extensive research for new business pitches- Conceptualized and presented a fresh social media strategy for Golin Dallas' channels

- Developed intriguing social content for hospitality and entertainment accounts, including Salt Lick BBQ, Moontower Comedy Festival, South Shore District, Moon Amp Music Festival and Pinkberry Frozen Yogurt- Assisted in gathering research on new clients and provided insights for new social strategies- Engaged with important influencers for Daily Greens to enhance brand awareness in new markets

- Secured sponsors for the festival by reaching out to local businesses- Assisted in generating awareness for events via social media- Acted as the main assistant for obtaining participants and auction items for the festival's annual "Film & Food Fundraising Party"​- Organized advertising space for sponsors in the festival's annual program

- Developed content for the company's blog and internal newsletter- Visited multiple store locations to experience Cash America's customer service thoroughly - Monitored the company's presence on social media via Radian6- Attended all local PRSA workshops and department meetings- Shadowed the Vice President of Public Relations, Yolanda Walker, in her daily endeavors