• Source, recruit, and activate creators for social impact campaigns• Negotiate and execute contracts with creators and agencies• Design, execute, and manage digital marketing campaigns across TikTok, Snapchat, Instagram, Twitch, etc. on behalf of progressive political organizations and candidates• Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls• Serve as a strategic subject matter… Show more • Source, recruit, and activate creators for social impact campaigns• Negotiate and execute contracts with creators and agencies• Design, execute, and manage digital marketing campaigns across TikTok, Snapchat, Instagram, Twitch, etc. on behalf of progressive political organizations and candidates• Manage positive client relationships and regularly update clients on campaign progress, including preparing for and leading weekly client calls• Serve as a strategic subject matter expert to clients on content creation, trend utilization, and growing a social account• Establish campaign goals and finalize campaign materials, including creative briefs and other assets• Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements• Analyze campaign metrics and progress to goals, and proactively adjust strategy as needed• Develop and present post-campaign reports to clients• Participate in internal team meetings and engagements• Manage, train, support, and the build capacity of a high-function team of staff and contractors Show less

• Develop and execute lectures, workshops, consultations, and trainings focused on (but not limited to) equity, social justice, and the racialized experiences of People of Color and systemic racism; • Create programs rooted in the historical, colonial, and cultural contexts of communities of color; • Support, collaborate with, and provide technical assistance to People of Color and white allies organizing for racial and social justice; • Design and consult on institutional… Show more • Develop and execute lectures, workshops, consultations, and trainings focused on (but not limited to) equity, social justice, and the racialized experiences of People of Color and systemic racism; • Create programs rooted in the historical, colonial, and cultural contexts of communities of color; • Support, collaborate with, and provide technical assistance to People of Color and white allies organizing for racial and social justice; • Design and consult on institutional initiatives for structural change and organizational development rooted in principles of racial and social justice; • Produce materials, tools, and trainings centered on organizing to be adapted and implemented in various contexts;• Build bridges between people with various marginalized identities (based on race, sexual identity, gender identification, class, ability, age, etc.); • Foster individual and group racial identity development anchored in critical race theory and praxis;• Build organizational critical cultural competence;• Lead in racial and social justice-focused data collection, analysis, aggregation, and reporting;• Provide leadership development, training, and coaching (both generally and identity-specific). Show less

• Reached over 24M people with organic parenting-related advocacy content through influencer marketing strategies and tactics• Lead influencer marketing strategy and vertical development• Set goals and executed experiments • Gathered, assessed, and utilized metrics to optimize content performance and grow influencer capacity• Identified campaign opportunities to leverage creators in impactful and wide-reaching ways (in both advocacy and non-advocacy initiatives)• Engaged in… Show more • Reached over 24M people with organic parenting-related advocacy content through influencer marketing strategies and tactics• Lead influencer marketing strategy and vertical development• Set goals and executed experiments • Gathered, assessed, and utilized metrics to optimize content performance and grow influencer capacity• Identified campaign opportunities to leverage creators in impactful and wide-reaching ways (in both advocacy and non-advocacy initiatives)• Engaged in narrative, message, and persuasion testing• Directed and oversaw all influencer campaigns• Sourced talent and built relationships with agents and influencers• Managed contractors, partners, and team members (as required)• Wrote and edited creator briefs and communications• Adapted advocacy narratives for suitability on various social media platforms and with various audiences• Oversaw development, editing, and completion of creative content (including creator coaching on messaging and narrative)• Experimented with influencers on persuasion and political content with the goal of creating breakthrough content• Constructed, coordinated, and managed an influencer network that built a leadership pipeline of creators to aid in the development of the vertical, build best practices, create tools and resources, foster peer to peer coaching, increase scalability, etc.• Built a sustainable business model for ongoing influencer engagement and strategic investment Show less

Diversity, Equity, Inclusion, and Belonging (DEIB) Initiatives• Developed organizational launch, implementation, and training plan• Built and facilitated full staff DEIB skills trainings• Supported cross-team DEIB analysis application to programs, policies, and workplace• Provided professional DEIB leadership coaching for Executive staff (including team coaching and one-to-one coaching)• Established and managed staff equity leadership team • Administered ongoing… Show more Diversity, Equity, Inclusion, and Belonging (DEIB) Initiatives• Developed organizational launch, implementation, and training plan• Built and facilitated full staff DEIB skills trainings• Supported cross-team DEIB analysis application to programs, policies, and workplace• Provided professional DEIB leadership coaching for Executive staff (including team coaching and one-to-one coaching)• Established and managed staff equity leadership team • Administered ongoing all-staff staff equity programming• Conducted and analyzed internal equity assessments and evaluations • Scoped and lead searches for additional DEI consultants and interface with consultants• Lead organization-wide efforts to deepen and apply systemic analyses of social injustice to programs, policy, and practices• Lead courageous conversations, model setting, and behavioral shifts within the organizationCross-team Coaching, Program Strategy and Integration• Supported ongoing advocacy efforts through staff coaching and campaign skill development• Generated new and innovative methods to engage members and followers within and across verticals• Built systems for advocacy campaign coordination, tracking, and planning• Advised Advocacy, Content, and Growth teams on new media strategies and content-forward Innovation• Supported various teams in LEAN planning and execution• Fostered coordination and alignment across departmentsOrganizational Development• Leveraged existing influencer marketing program to drive member and follower acquisition• Lead business model development to generate organizational revenue and lower overall costs• Engaged in org-wide strategic planning, North Star building, and general workflow alignment• Supported and coached cross-team monetization capacity and skill development• Reviewed, analyzed, and assessed cross-team functionality and relationships• Represented ParentsTogether in coalitions and national partnerships• Participated in hiring of new staff Show less

• Grew membership from 250k to 2M in under two years through viral campaigns• Experimented with mini-campaigns on a broad set of parent-related issues and challenges in order to drive community growth• Executed tactics and bottom-lined campaigns• Innovated on new campaign ideas and digital tactics• Developed, tested and optimized growth techniques and tools in the context of our messaging platform• Worked with national advocacy partners to come up with and execute innovative… Show more • Grew membership from 250k to 2M in under two years through viral campaigns• Experimented with mini-campaigns on a broad set of parent-related issues and challenges in order to drive community growth• Executed tactics and bottom-lined campaigns• Innovated on new campaign ideas and digital tactics• Developed, tested and optimized growth techniques and tools in the context of our messaging platform• Worked with national advocacy partners to come up with and execute innovative ways to engage member community in support of urgent campaigns (defending public education; making childcare affordable and promoting early childhood investment; supporting family economic security; defending kids’ health care; and stopping anti-family immigration policies)• Experimented with new ways to leverage the conversational nature of mobile messaging to improve impact and user experience• Built relationships with advocacy groups to advance shared campaign goals• Bottomlined experiments• Gathered, analyzed and interpreted campaign and product data to speed learning• Engaged in and managed special projects as requested and/or needed, including full staff DEIB training, Executive DEIB coaching, organizational development, and team building Show less

• Monitored political and social events for their potential to become campaigns and drove culture campaigns• Developed detailed campaign plans; solicited input from team members and partners• Lead strategic and tactical planning and decision-making on key issues and campaigns• Monitored UltraViolet e-mail from members during campaigns and engaged with members• Created campaign materials: emails, blog posts, op-eds, campaign pages, etc.• Interfaced with partners and… Show more • Monitored political and social events for their potential to become campaigns and drove culture campaigns• Developed detailed campaign plans; solicited input from team members and partners• Lead strategic and tactical planning and decision-making on key issues and campaigns• Monitored UltraViolet e-mail from members during campaigns and engaged with members• Created campaign materials: emails, blog posts, op-eds, campaign pages, etc.• Interfaced with partners and consultants (e.g., designers, technology providers, etc.)• Stage email outreaches, landing pages, and other necessary technology set up• Worked with technology and design teams to develop new projects and technology• Coordinated on-the-ground events, such as petition deliveries, house parties, and rallies• Managed member inquiries and issues related to the campaign, as needed• Analyzed and reported out on data and impact during campaigns• Conducted internal campaign evaluations• Supervised Campaigns Team staff members Show less

• Lead, coached, developed, and retained high-performance tech, strategy, campaign, and media management staff; • Ensured effective systems to track scaling progress, and regularly evaluated programs to effectively communicate with 18MR's fiscal agent, funders, and other investors;• Deepened and refined all aspects of communications, focusing on brand development and expanding media reach and cachet;• Built, maintained, and leveraged external field and sector partnerships to grow… Show more • Lead, coached, developed, and retained high-performance tech, strategy, campaign, and media management staff; • Ensured effective systems to track scaling progress, and regularly evaluated programs to effectively communicate with 18MR's fiscal agent, funders, and other investors;• Deepened and refined all aspects of communications, focusing on brand development and expanding media reach and cachet;• Built, maintained, and leveraged external field and sector partnerships to grow new opportunities and strengthen current program and campaign issue areas;• Seeded the use and growth of new media strategies in AAPI communities and organizations, including grassroots community institutions and legacy groups;• Established relationships with new funders, consistently expanding donor base and broadening the influence of Asian American and Pacific Islanders in philanthropy;• Cultivated a national presence contributing to thought leadership emphasizing racial justice, AAPI identity development, civic tech, and media justice. Show less

• Prospected, prioritized, developed, managed, and executed on political and social campaigns• Built social media campaign content in collaboration with 18MR New Media Director • Managed and coordinated campaign-related press, media, and communications• Drafted, populated, produced, tested, and deployed emails to 18MR members• Increased membership roster and social media followership• Tracked, collected, assessed, and reported performance of advocacy emails• Grew and… Show more • Prospected, prioritized, developed, managed, and executed on political and social campaigns• Built social media campaign content in collaboration with 18MR New Media Director • Managed and coordinated campaign-related press, media, and communications• Drafted, populated, produced, tested, and deployed emails to 18MR members• Increased membership roster and social media followership• Tracked, collected, assessed, and reported performance of advocacy emails• Grew and maintained organizational partnerships in the field• Coached and managed volunteers, interns, and project fellows• Publicly represented 18MR at conferences, peer meetings and gatherings, and in the media• Contributed to fundraising and grant making processes• Contributed to overall staff and organizational development, including setting cultural norms and building staff systems Show less

• Cultivated new antiracism organizers and teams teams through coaching, mentorship, and process guidance;• Facilitated antiracism trainings, varying in length from 3 hours to 5 days;• Taught organizing skills and principles of systems change;• Guided antiracism teams in visioning and strategy development;• Provided long-term technical assistance, partnership, organizing training, and consultation;• Engaged in Crossroads Organizer/Trainer & Apprentice Roundtable, and… Show more • Cultivated new antiracism organizers and teams teams through coaching, mentorship, and process guidance;• Facilitated antiracism trainings, varying in length from 3 hours to 5 days;• Taught organizing skills and principles of systems change;• Guided antiracism teams in visioning and strategy development;• Provided long-term technical assistance, partnership, organizing training, and consultation;• Engaged in Crossroads Organizer/Trainer & Apprentice Roundtable, and internal leadership collective;• Contributed to model revisions and innovations. Show less

• Directed a collective process for training antiracism organizer/trainers;• Managed, coordinated, and provided leadership for a cadre of over 25 trainer/organizers; • Developed, nurtured, and created innovative training models, pedagogy, and methodology; • Mentored and guided apprentice organizer/trainers through completion of training; • Worked with national antiracism teams trained by Crossroads to strengthen and hone organizing skills and strategies; • Coordinated and… Show more • Directed a collective process for training antiracism organizer/trainers;• Managed, coordinated, and provided leadership for a cadre of over 25 trainer/organizers; • Developed, nurtured, and created innovative training models, pedagogy, and methodology; • Mentored and guided apprentice organizer/trainers through completion of training; • Worked with national antiracism teams trained by Crossroads to strengthen and hone organizing skills and strategies; • Coordinated and administrated national capacity building and training events for all Crossroads trained antiracism teams; • Facilitated and participated in the Crossroads collective of organizer/trainers to advise staff and board on training model and organization growth; • Participated in organizational antiracist/anti-oppressive identity development;• Represented the organization at national conferences, meetings, and coalitions. Show less

• Engaged citizens in organizing for progressive political change locally and nationally; • Expanded and strengthened the MoveOn Council network, comprised of over 200 local councils nationwide; • Developed powerful leaders and grassroots organizers; • Provided online and offline trainings about organizing, strategy development, base-building, and tools for social change; • Directed and shaped organizing strategies and tactics in a 6-state turf; • Managed a large team of… Show more • Engaged citizens in organizing for progressive political change locally and nationally; • Expanded and strengthened the MoveOn Council network, comprised of over 200 local councils nationwide; • Developed powerful leaders and grassroots organizers; • Provided online and offline trainings about organizing, strategy development, base-building, and tools for social change; • Directed and shaped organizing strategies and tactics in a 6-state turf; • Managed a large team of highly motivated volunteer organizers; • Shaped and lead scalable, national leadership and skill development trainings;• Contributed to MoveOn’s strategic planning, goal-setting, and tactic identification;• Designed and implemented organizing innovations to engage historically marginalized and underrepresented constituents;• Created, executed, bottom-lined, and coached on all-staff equity trainings that impacted both field and online campaigns. Show less