Pallavi Pradhan Email & Phone Number

Kathmandu, Np

Currently involved in Product Designing for customer acquisition with insights from researches and take up the entire GTM process for the launch, with an adaptation of Product Life Cycle. Major Product Launches and Achievements:1. Launched Youth Segmented Starter Pack- "Sahi Yo!" an exclusive starter pack for the youth segment, offered data on many activities. The main motive was to gain the youth segment on the Ncell network and retain them through various offers.2. Launch of Women Segmented Starter Pack- “GGO” an exclusive pack designed for Women segment with an intension to digitally empower this segment of Nepal. Included services related to health, security, and entertainment which were the highly ranked services from the research. 3. Launch of Tourist Segmented Starter Pack- “Tourist SIM” an exclusive SIM card for Tourists arriving in Nepal. Included services like automated SMS which covered content for best places to visit, emergency tourist contacts numbers, taxi services, exchange rates’ link and more. 4. Revamped and launched the generic starter pack- Revamped the existing starter pack for prepaid segment, with more of data benefits, special voice rates and bonuses on top-up. 5. Designed and Implemented the new ecosystem for retail channels for SIM selling mechanism. Implementation of First Recharge Concept, where one base SIM would cater all the plan changes for segmented plans. The major impact of this project was it helped in overcoming the stock distribution issues across the retail channels in Nepal6. Launch of High Value Pack for High Value Customer: Mazzako Plan priced at Rs. 599

Kathmandu, Nepal

- Built Relationship with Clients like Samsung, Smart Telecommunication, Laxmi Bank, Miniso, - Shown premium client service by scheduling and coordinating client's appointments and responding to inquires in diplomatic and tactful manner.- Demonstrate great analysis by analyzing clients' requirements and provided effective remedies to resolve client's issues.- Ensured that clients’ campaigns are properly planned and executed to deliver against campaign objectives- Supported in all aspects of projects, from estimating cost, managing budgets, and writing reports for the clients and agency management team- Designed pitch strategies and plans to onboard new clients- Strategized campaigns for new products, with promotion plan on ground, digital media, and above the line promotions.

Boudha

- Researched consumer markets, monitored market trends and identified potential areas in which to invest, based upon consumer needs and spending habits.- Looked at the pricing of products and analyzed the potential profitability.- Generated campaign ideas, coordinated with agency to execute the new product launch for each quarter's collection.- Reviewed the production of TV adverts, newspaper and magazine advertisements, email campaigns, website and liaising with art designers, copywriters, media buyers and printers.- Supervised the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines- Co-ordinated the launch program to external customers as well as employees.

Bouddha

- Merchandising standards and visual display of products to increase its appeal to customers- Plan and propose new product launches and manage the Promotional Offers for the customers.- Review the performance of products category and manage annual procurement of stock.- Inform senior management on new product features to be developed to meet current and future business needs.- Coordinate appointments, meetings and calls between customers and senior management for business expansions and new opportunities.- Maintain a database of potential customers’ contact numbers and emails.- Assist senior management in deal negotiations, contract development, due diligence and other business development projects.- Work closely with internal team to deliver business services with high level of customer satisfaction.- Assist in achieving targeted revenues from current and new customers

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Cbse, Business/Commerce, General, 12