Steering the Bakery and Confectionery division at IMCD Group, my focus is on crafting and executing a forward-thinking product line strategy that meets and exceeds sales objectives. This involves a meticulous analysis of our business model and the implementation of robust pricing strategies and margin management to drive profitability.Our team thrives under my coaching, where I prioritize the development of their skills and performance. By forging enduring relationships with clients and understanding their core needs, we have established a strong market presence and are poised to capitalize on emerging opportunities in the food ingredients sector.