Pallaw Kumar Email & Phone Number

Noida, Uttar Pradesh, India

# Conceiving and developing Brand Campaigns, Intellectual Properties, Strategic Partnerships, Revenue-Led Campaigns are some of the multi-format high-value responsibilities# Creating content based digital marketing solutions for The Indian Express Group and brand partners that we work with# Conceiving Intellectual Properties & other Revenue-Led Initiatives for The Indian Express Group & brand partners which is delivering the next level of Return on Investment for clients# Conceived & executed the Flagship Intellectual Properties like ‘Green Tourism India Conclave’ - Shillong & ‘MATHAN’ - Raipur

New Delhi, Delhi, India

# Conceiving and developing Brand & Marketing Campaigns# Strategic Partnerships# Conceptualising Revenue Led Campaigns# Conceiving and executing the Flagship Campaigns i.e. ‘SPEAKOUT’ and ‘Visionaries of Bihar’

New Delhi Area, India

New Delhi Area, India

# Brand Campaign "Aaj Aapne ZEE News Dekha Kya?" had increased the HSM market share from 14% to 16.2% which led the brand reach on top, ZEE News gained maximum in terms of coverage '000 at HSM up by 9.7 millions # 360° Key Campaigns ZEE News No.1 News Channel # Channel Launches: ZEE Hindustan - India's first anchor-less news channel, ZEE Uttar Pradesh Uttarakhand - Regional channel# Strategic Marketing to promote special programming: PM Modi Interview - BARC tweeted describing it as historic as overall TV viewership has been grown 2x due to PM's interview; ZEE News became No.1 with more than 45% market share continuously for 3 hours; Digital Reach 3.1 million with 5.5 Lakh views & 17K shares# Strategic Marketing to promote key shows: Primetime show DNA & Debate show Taal Thok Ke - Continuous promotion led both the shows top the chart week on week.# Ideating Initiatives to Support Editorial & Sales: FairPlay Awards - An unprecedented event to celebrate success of women in sports, Fairplay generated revenue of Rs.1 Crore# Promoting & Supporting Editorial & Sales Led Initiatives/ Events: National conclaves chaired by Central Home Minister and attended by cabinet ministers, leaders of opposition and policy makers - India Ka DNA 2019, India Conclave, Election conclave; State election conclave - Game of Gujarat# Strategic Tie-ups & Alliances: Jagran Film Festival - 16 Cities Tour Film Festival, Bharat Yatra - Cause Based Marketing# In-Film Integration: Toilet, Mom etc.# Digital Campaigns: Aaj Aapne ZEE News Dekha Kya? - 45.5 million, Sankalp Karo Desh Badlo - 8.18 million# Coordinating with Creative Agencies for Campaigns: Liqvd Asia & Enormous

New Delhi Area, India

# Brand Campaigns: ZEE News No.1 News Channel & ZEE News Free To Air# Channel Launches: WION - India's first international news channel with Indian perspective, India24x7 - National channel with State perspective # Strategic Marketing to promote key shows: Primetime show DNA & Debate show Taal Thok Ke - Continuous promotion led both the shows top the chart week on week.# Ideating Initiative to Support Editorial & Sales: Transform India Conclave - Recognizing people & organizations transforming the nation, The conclave generated revenue of Rs.1 Crore.# Promoting & Supporting Editorial & Sales Led Initiatives/ Events: National conclaves chaired by Central Home Minister and attended by cabinet ministers, leaders of opposition and policy makers - Budget conclave & Election Conclave# In-Film Integration: Sarbjit & Madari# Digital Campaigns: Ek Diya Shaheedon Ke Naam Ka - 69 million (Source: COMSCORE)# Coordinating with Creative Agencies for Campaigns: Enormous & Bang In The Middle

New Delhi Area, India

# Brand Campaigns: Yes To India - Fearless Nationalist Channel campaign, Aapka Vote Aapki Taqat - Voter awareness campaign, My Earth My Duty - Environment awareness campaign# Strategic Marketing to promote key shows: Primetime show DNA, Debate show Taal Thok Ke & Motivational show Dr. Shubhash Chandra Show- Continuous promotion led both the shows top the chart week on week.# Promoting & Supporting Editorial & Sales Led Initiatives/ Events: National conclaves chaired by Central Home Minister and attended by cabinet ministers, leaders of opposition and policy makers - Modi Sarkar Ka DNA Test, Shimla Ke 200 Saal # Strategic Tie-ups & Alliances# In-Film Integration: Happy New Year, Bank Chor etc.# Coordinating with Creative Agencies for Campaigns: Bang In The Middle & Vishakha Communications

New Delhi/ Noida Area, India

# Managed Abby & Golden Dragon award winning brand campaign "Beti Hi Bachayegi" focused on gender equality and women empowerment. Film Actor Madhuri Dixit was campaign's Goodwill Ambassador. More than 10 Lakh people took oath to save girl child and give equal space to women.# Managed marketing communication for "Gullak-Chhota Sa Yogdaan Bachpan Ke Naam", a joint initiative with UNICEF for encouraging voluntary funding for Underprivileged Children. Film actor Priyanka Chopra was campaign's Brand Ambassador.# Managed Brand Collateral, Print Advertisements & TVCs# Ideated & coordinated for brand assignments like Lakshya 2014 - Education Fair, Medhavi Chhatra Samman - Scholarship Initiative, Miss North India Princesses - Beauty Contest, Roopantaran - Women Club Campaigns, Maa Tujhe Pranam - Independence Day Initiative# Coordinated with Creative Agency, RK Swamy BBDO Brand activation for Clients like HUL, Dabur, Adani Wilmar, J&J etc.

New Delhi Area, India

# Designed brand activation for Clients Mother Dairy, HTC, BlackBerry & Motorola# Designed & managed Brand Collateral# Conceptualized the TV Reality Show, "Lights Camera Action" for one of the partner & bollywood movie "Pyar Ka Panchnama" fame director, Luv Ranjan

New Delhi Area, India

# Coordinated for branding of Real Estate Project 'REACH' - Joint Venture of Realty Realtors & Cherry Hill# Designed & managed Marketing Campaigns, Collateral & Newsletter# Coordinated with Creative Agency & PR Agency# Coordinated for ISO 14001-2004 for Environmental Issues

New Delhi/ Gurgaon

Project: Warehouse Management SystemI had been assigned to prepare a complete plan for the smooth functioning for the warehouse, consisting of more than 10,000 SKUs. The plan designed by me had been approved for implementation at Wazirpur Warehouse in New Delhi.