Landshypotek är en av Sveriges tio största banker med över 100 miljarder (SEK) i lån till svensk jordbruk, skogsbruk och privatägda hem. Sedan 1836 har vi, tillsammans med våra kunder, bidragit till ett rikare liv över hela landet. Idag är våra kunder företag och entreprenörer inom jord- och skogsbruk, ägare av lantbruks- och skogsfastigheter, samt privatpersoner och sparare.Mitt arbete handlar mycket om att:● Digital optimering: Förbättra bankens digitala kontaktpunkter… Show more Landshypotek är en av Sveriges tio största banker med över 100 miljarder (SEK) i lån till svensk jordbruk, skogsbruk och privatägda hem. Sedan 1836 har vi, tillsammans med våra kunder, bidragit till ett rikare liv över hela landet. Idag är våra kunder företag och entreprenörer inom jord- och skogsbruk, ägare av lantbruks- och skogsfastigheter, samt privatpersoner och sparare.Mitt arbete handlar mycket om att:● Digital optimering: Förbättra bankens digitala kontaktpunkter, vilket resulterat i ökad trafik, förbättrad användbarhet och en starkare kundupplevelse. Jag har skräddarsytt digitala tjänster för att möta våra kunders unika behov.● Processförbättringar: Effektivisera arbetsflöden inom organisationen för att snabba på tjänsteleveransen och höja kundnöjdheten, vilket också bidragit till vår interna effektivitet.● Mätning av kundupplevelsen: Utvecklat ett mätsystem för att övervaka och förbättra kundupplevelsen kontinuerligt, vilket ger oss möjlighet att proaktivt hantera feedback och förbättra tjänster.● Design av kundresor: Kartlagt och optimerat kundresor för att göra varje interaktion med banken så smidig och angenäm som möjligt, vilket stärkt kundlojaliteten och vårt varumärkes rykte. Show less

At Lanetalk, the #1 app for bowlers, I heavily rely on my creative and analytical capabilities. I’m working closely with product management, engineering, sales, and marketing/growth. My favorite area of work is to understand our customers through generative research.● Build the product marketing function, working closely with our founder and investors to translate product vision into the user’s app experience, product marketing strategy, and materials● Develop a deep understanding… Show more At Lanetalk, the #1 app for bowlers, I heavily rely on my creative and analytical capabilities. I’m working closely with product management, engineering, sales, and marketing/growth. My favorite area of work is to understand our customers through generative research.● Build the product marketing function, working closely with our founder and investors to translate product vision into the user’s app experience, product marketing strategy, and materials● Develop a deep understanding of our target customers and their use cases to create effective positioning and messaging frameworks for our products● Design and implement a product marketing plan to competitively position Lanetalk and drive awareness, activation, and ongoing customer success● Collaborate with product, design, and sales to improve product marketing effectiveness, leveraging data when possible● Produce and own all product marketing material including Art Direction, demo videos, decks, and other sales collateral Show less

I developed concepts that reflected strategy with strong creativity and that were appropriate for the brands personality. I worked in a collaborative manner with senior writers to produce high quality advertising. That ensured ideas were produced timely, on budget and with the degree of quality promised at internal presentations.In addition to being the largest lottery in Sweden, the Swedish Postcode Lottery also donates surplus funds to non-profits, such as WWF and AMNESTY… Show more I developed concepts that reflected strategy with strong creativity and that were appropriate for the brands personality. I worked in a collaborative manner with senior writers to produce high quality advertising. That ensured ideas were produced timely, on budget and with the degree of quality promised at internal presentations.In addition to being the largest lottery in Sweden, the Swedish Postcode Lottery also donates surplus funds to non-profits, such as WWF and AMNESTY INTERNATIONAL. More than $1 billion has been donated by the lottery since 2005! I think that's awesome! Show less

I was mainly responsible for service design and marketing, as well as strategic and operational tasks.

It was my company, Human Intelligence. Focus was placed on the development of business and innovation processes. We were always hands-on. In order to explore what works and doesn't work with specific experience, we observed real people (customers/users) in natural environments.Essentially, innovation is about connecting what a customer desires with what is feasible and viable for the client. In theory, it is difficult, in practice it is even worse.It is risky to begin a business… Show more It was my company, Human Intelligence. Focus was placed on the development of business and innovation processes. We were always hands-on. In order to explore what works and doesn't work with specific experience, we observed real people (customers/users) in natural environments.Essentially, innovation is about connecting what a customer desires with what is feasible and viable for the client. In theory, it is difficult, in practice it is even worse.It is risky to begin a business of this nature without any clients or track record in the industry. But I did, and I learned things that books cannot teach. Show less

I was responsible for the execution and timely delivery of high-quality creative materials. On a typical day at the office, I interacted with executives and creative teams of my organization and its client companies. It was my responsibility to manage timelines, budgets, and creative guidance, as well as the day-to-day operations of my department.